"Modern Design Performance Techniques"

I. The significance of design performance

1. The imagination of a designer's special language designer is not a fantasy of pure art, but instead transforms imagination into practical products that are useful to people using science and technology. This requires visualizing the imagination first. This process of transforming imagination into reality is the use of special painting languages ​​for designing. The process of expressing the imagination on the drawings. Therefore, designers must have a good foundation for painting and a certain spatial three-dimensional imagination. Designers only have excellent performance techniques to be able to handle the graph. Only by fully expressing the shape, color, and quality of the product will it be regrettable that people will feel resonated. When designers face abstract concepts and concepts, they must go through specific processes. In other words, the abstract concept is embodied in figurative modeling in order to transform the images, colors, textures, and feelings in the brain into something that truly regrets. The design process is very subtle. A good idea is fleeting and the designer must immediately capture the ideas in his head. Design is an act done for unspecified objects and often goes beyond national boundaries and space and time. It can be described and conveyed in words and words. However, as a common language of human beings, designers must have indispensable skills - drawings. The meaning of the drawing is like the musician's stave. At a glance. Therefore, the expressive ability of design performance is a skill that every designer should possess.

2. Communication tools in the field of design In the field of designer thinking, collective thinking is used to solve problems. Inspire each other, propose reasonable suggestions to each other, and compare the structure. Furthermore, modern industrial design is different from the design and production of traditional handicrafts. However, product designers and manufacturers of modern industrial production cannot be individuals. Industrial design is often a group work. Therefore, before designing a product, a product stylist must explain to the relevant parties—enterprise decision-makers, engineering technicians, marketing staff, and even users or consumers—about the product and make the product policy-oriented. If it does not change, it will produce products that are most conducive to producing beautiful and popular products. During the production brewing process, the higher the producer's understanding of the product, the better and smoother the combination of the products and the more efficient they are. This series of explanations and statements constitute the basic content and tasks of performance. 3. Weapons to Promote Products Many product design companies, when producing new types of products, sell their products, apply photography techniques, and exquisite descriptions for advertising. However, cameras cannot represent surreal, exaggerated, imaginative images. At this time, special techniques applied to the painting profession are more effective. Because human beings have a strong performance ability, they can add subjective imaginations at random, and they can summarize products exaggerated or intentionally. Compared with the camera, the performance chart is a bit more regretful and mysterious than the camera's product. Camera technology cannot satisfy infinite imagination. So, designing a performance map is a weapon that infers product sales.

Second, the characteristics of the design performance chart

1. Fax achieves the true effect of the product through the expression of color, texture, and art. The most important significance of performance charts is to convey the correct information. Correctly let people understand the various characteristics of new products and the effects produced under certain circumstances. It is easy for all kinds of people to understand and understand. However, the perspective used to represent what the human eye sees is different from what the eye sees. The perspective view is precise and precise, but because the perspective view of the perspective and human curve is different, the perspective is often flat. So the perspective can't exactly represent the authenticity of the entity. "Accurate" in the design field is very important. It should be authentic and objectively convey the designer's creativity. The faithful expression of the complete design, structure, color, and craftsmanship of the design creates a medium between the designer and the viewer from the visual experience. Therefore, without proper expression, we cannot communicate and judge correctly.

2. The market for fast and modern product competition is fierce. There are good ideas and inventions that must be expressed in a certain way to shorten the product development cycle. Whether it's an independent design or marketing your design, when it comes to selling design ideas to customers, you must make recommendations to each other and record your customer's suggestions immediately or graphically. Quickly depicting skills will become a very important tool.

3. Although the aesthetic design rendering is not a pure artwork, it must have a certain artistic charm. Facilitate the understanding of their intentions by their counterparts and production departments. The excellent design itself is a good ornament. It integrates art and technology. The performance map is a concept, which is a comprehensive expression of shape, color, texture, proportion, size, and light and shadow. Designers must be persuasive in order to realize the idea and be accepted. In the same condition, the same performance figure has a sense of beauty. Designers who want to convince people of different opinions to use beautiful performance charts can easily reach an agreement. A beautiful performance chart - clean, concise and powerful, pleasing to the eye. In addition to these also represents the designer's work attitude, quality and self-confidence. Successful designers cannot ignore the beauty of the work. Beauty is the common language of mankind. If the design works do not have a sense of beauty, as if the red flowers lack leaves, they are overshadowed.

4. Illustrative graphics scientists tell us that the simplest graphics are more informative and intuitive than plain language. The designer must express the design intent and must explain it in various ways. Such as sketches, perspectives, performance charts, etc. can achieve the purpose of description. In particular, the color performance chart can fully express the product's shape, structure, color, texture, and quantity. It can also express abstract content such as intangible rhythm, form, and beauty. Therefore, performance charts are highly descriptive.

Third, beauty and performance

1. The aesthetic value of modern industrial products Modern industrial products are the crystallization of modern science and technology and art. They are advanced scientific and technological achievements applied to industrial production and produce new products with excellent functions and aesthetics. Modern industrial products have their own "visual language." The first is the beauty of the product form, using morphological elements: "point", "line", "face", "body", "space", texture, etc., and reconstructed elements "form", "rhythm", "rhythm" Aesthetics such as “contrast”, “reconciliation”, “change”, “unity”, etc., are used to show the beauty of the product form.Combination of the material, gloss, color, texture of the product affects the beauty of the product, and the aesthetic value of the industrial product must be Based on the premise of unity of function and aesthetics, and based on modern industrial methods, it explores the form of beauty. Modern industrial products can give people their own sense of beauty in life, it has spiritual influence on human beings, and it touches everyone. This long-lasting experience affects people's feelings all the time, which is comparable to any other art form. The unanimity of quality inside and outside industrial products not only reflects the material production level of a country, but also reflects the level of culture and art. In order to better meet people's needs, let consumers use convenience, comfort, designers must master the consumption Psychology, in order to make the design meet the objective material and process conditions, so that the product is expected to be better realized, you must master the possibility of material processing conditions, so that the product is expected to be better realized, must master material technology, in order to In order to conform to and surpass the wave of modern design, designers must master the basics of plane composition, color composition, three-dimensional composition, and perspective, etc. Not only this, industrial design also needs to solve the problem of product function, making the product easy to be People are intimate and accepting, therefore, they must master ergonomics, and the functional design principles first proposed by the pioneers of Bauhaus in history have guided the design for a long time.As the development of science and technology, designers are required to have technology. A high degree of unity with art.

2. The mission of color in industrial design 1) The color of color is forever, enriching the whole world, and it also integrates into our lives. We use it to express our personality and express our feelings. If the world loses color, the existence of objects will only be physical, and there will be no soul. So in a colorful world, colors are very important to people. It is a language used to tell people and attract people. People in real life are constantly in touch with colors. Everything that is needed in daily life, whether it is daily necessities or consumer products, is refreshing in color and shows us the power of color in the market. This kind of color stimulation is related to our desire to shop. In other words, we buy colors intentionally or unintentionally. 2) The charm of the product has a great influence on the function, shape and color of the product itself. Color beauty is the spatial beauty perceived by human visual senses. Each color combination has its own characteristics and produces different aesthetic effects on visual, emotional, and imagery. According to the characteristics of different colors, we can use it to express the function of the product itself. Color creates a common idea for us, and at the same time it becomes a medium for transmitting information to each other. Color = language (information) Color has emotions = When you see a certain color, reminiscent of the use of the product. The rich expression of color can make people feel warm and cold, before and after, light and heavy, size, movement and softness and hardness, which naturally utilizes people's psychological feelings. The colors change with the times, and the colors follow the annual international fashion colors. Designers in the world are committed to opening up new areas of color in order to maintain the freshness of color. Each year's international fashion color also enhances the public's aesthetic ability to color. Therefore, in the color design of products, the expression of color is emphasized. And the symbolism of color. Color emotions and color matching rules, designers more understanding of the product color, can accurately grasp the color language and function, design popular products.

3. The psychological characteristics of the product's aesthetic sense People have special psychological characteristics of the product's aesthetic sense. It is composed of all or part of the following kinds of feelings. 1) Sense of Sense is sentiment is a sense of resonance generated by consumers such as age, gender, race, occupation, and education level. Products must be designed according to the psychological characteristics of different consumers so that consumers at all levels can be pleasing. Feelings, such as male products in the shape of rough, generous, and more straight-line, full of manly style. Women's products are beautiful, slim, and use more curves, which is in line with women's psychology. 2) The appearance of novelty products has a strong visual appeal. According to the psychology of consumers seeking novelty, curiosity and change, the product adopts multi-functional new technologies and new materials to enhance consumers' desire to purchase. 3) The characteristic product modeling is designed through careful design, so that the product use function - structure, materials, modeling in the style of a unified, complement each other, can deeply reflect the inherent characteristics and charm of the product, so that consumers quickly choose the same kind of different efficiency Branded products. 4) The styling and function of the sensible product can make the consumer feel a sense of application to the product. This sensation includes many factors such as: beautiful appearance, economical convenience, durable feeling, comfortable feeling, safety, long-term warranty, satisfaction Wait. These can stimulate consumers' desire to buy. Analysing the law of aesthetics application, all products that are marketable reflect the consistency of applying beauty and appreciation of beauty. A successful product must give people the enjoyment of beauty in their application. This enjoyment of beauty includes the appreciation of beauty and the comfort and pleasure of use, and the unification of beauty and beauty. Simply put, it is the unity of "beauty" and "use." “Use” is the utility function of the article, and “beauty” is the improvement and content of the external shape of “use”.