In July 2001, SpencerLAB, a well-known independent color testing laboratory in the United States, discovered the toner cost of four popular color laser printers (see attached) on the market. Hewlett-Packard’s color laser printer HP color LaserJet The 4550n and HP color LaserJet 8550GN show extremely competitive consumable costs. In the print test of color documents, the HP color LaserJet 8550GN has the lowest cost of consumables, and the cost of consumables from other manufacturers is 15 to 154% higher than that of the HP color LaserJet 8550GN. The HP color LaserJet 4550n has the lowest print quality as a commercial office printer when printing black and white documents. The use of toner costs, while other printers use toner costs about 8% higher than it. Measured at the same time, the practical use of HP color LaserJet 4550n consumables toner exceeds 40% of the manufacturer's label content. The test results show that HP's printing consumables can provide users with the highest performance (High Performance), so the use of cost is not what some people call the High Price (High Price).
Fields full of hope
In recent years, with the rapid development of the information industry, the input costs of information products have continued to expand. As an important peripheral product for information construction, printers have also developed rapidly, just like PCs. According to CCID statistics, in 2000, the domestic capacity of inkjet printers reached 4.2 million units, laser printers reached 1.7 million units, and needle printers also reached 5.5 million units. In terms of the laser printer market, the domestic laser printer market is still dominated by Hewlett-Packard (occupying more than 65% of the market share), Lenovo, Founder, Canon, EPSON, IBM, Lexmark, Xerox and many other brands coexist.
Due to the rise of laser printers, the market for printer consumables has been booming. With the continuous increase in the sales volume of printers, the demand for consumables has grown rapidly, and the market space is also very large. Cartridges, ink cartridges, and other consumables used in printers are very popular in the domestic market. According to an investigation by an authoritative organization, the sales volume of the Chinese consumables market in 2000 increased by nearly 250% compared with 1999. Among them, 4.2 million laser printer cartridges and 16.5 million cartridges were sold, including consumables such as ribbons and print media. The Chinese consumables market last year About 3.486 billion yuan was spent.
The good development prospects and satisfactory high-level returns of printing consumables mobilized all the wisdom of printer manufacturers and professional consumables manufacturers. The new round of consumables war started from quality to design to price. Printer manufacturers such as Hewlett-Packard, as the main supplier of ink cartridges, have been playing a leading role in the cartridge market with good quality and perfect service. In addition, more and more domestic manufacturers of consumables have joined the competition in this market. Currently, there are more than 20 manufacturers of domestic ink-jet compatible consumables. Of course, there are counterfeits that cause headaches for manufacturers. Because Hewlett-Packard Company has occupied a great market share in the domestic laser printer, so there is also the HP-based, other manufacturers-assisted situation in the toner cartridge market.
Fighting consumable supplies market
In recent years, the maturity of technology has directly led to a drastic drop in printer prices. Both laser printers and inkjet printers have fallen from the unattainable price points to the price that ordinary users can accept. On the one hand, there has been an increase in the sales of products. On the other hand, the profit margin of each machine has also decreased. When the printer manufacturer's profits increase from the machine to other aspects, supplies are undoubtedly the most tempting part. Many printer manufacturers see this as a strong profit growth point. In particular, many manufacturers who manufacture ink-jet printers can make up for lost profits by selling ink and ink cartridges with only a small amount of money on the machine itself. Many compatible consumable manufacturers have achieved good market performance in the consumables market, which has also aroused the fight for printer manufacturers in the consumables market. Therefore, the controversy between consumables is also becoming increasingly fierce.
Unlike inkjet printers, cartridges are not a major source of profits for laser printer manufacturers, but HP’s almost exclusive share of the domestic laser printer market has also made selling cartridges profitable. As a result, printer manufacturers and professional consumables manufacturers have increased investment in the consumables field and adopted more powerful marketing strategies.
Xerox spotted the opportunity to enter the domestic compatible cartridge market in early 1999. In order to change the unfavorable situation, Xerox has re-planned the channels, focused on the development of regional agencies around the country, cultivated market distributors, and directly affected the ultimate retailers, striving to break the existing unfavorable situation. In addition, Xerox also actively opened supplies supermarkets with agents to promote the sales of consumables to specialization.
In addition to Xerox, Lexmark also introduced a compatible cartridge for Hewlett-Packard laser printers in China, and launched an impact on the consumables market with a good price/performance ratio. Lexmark promises Lexmark will assume responsibility for printer quality problems caused by the use of Lexmark cartridges.
EPSON also strengthened the construction of domestic consumables agency channels and turned the ultimate retailer into an EPSON-certified consumables store. In order to increase the market share and encourage users to use original consumables, EPSON has increased the user's publicity, trying to help users establish the habit of using original consumables through mass media advertising.
Of course, HP will not easily surrender to lucrative markets to anyone. Hewlett-Packard built consumables channel for seven or eight years, the domestic cartridges are almost all HP's toner cartridge channels. At present, Hewlett-Packard has formed a three-level channel supervision system for distributors, regional agencies, and retailers, enabling the monitoring of consumables channels to reach key cities in key regions. HP's strong channel management capabilities, in close cooperation with local distributors, strengthened counterattacks on general consumable products and counterfeit consumables.
In fact, no matter how consumptive manufacturers compete, the controversy over printing supplies is basic or price and quality. For printer users, the most important thing they care about is price. Due to the increase in the daily printing volume, the proportion of consumables has become larger and larger, and some of them have even surpassed the printer itself, and the phenomenon of “affordable and unaffordable†has emerged. In order to solve this problem, each printer manufacturer or professional consumables manufacturer has launched a moderately priced consumable product. In order to meet the level of purchasing power of the majority of users, to provide more choices for domestic users.
Win with low cost high performance products
As the leader of laser printers, Hewlett-Packard Co., Ltd. provides color laser printers with reliable quality and excellent performance and is a high-end product of the industry. Because these printers use HP's original, slightly higher-priced consumables, HP is also dubbed the "High Price" by the industry. But is it really high or false? The American independent color laboratory SpencerLAB gave the answer.
The lab conducted comprehensive tests on four brands of nine different models of color laser printers. The results showed that black and white proof toners cost the lowest in the HP color LaserJet 4550n, followed by the HP color LaserJet 8550gn, and the Lexmark Optra C710 third; color proofs. The toner use cost was the lowest with the HP color LaserJet 8550gn, followed by the Lexmark Optra C710, and the HP color LaserJet 4550n. Facts are the sole criterion for testing truth. The test results show that the HP printer is not the so-called "High Price," but "High Performance" on a low-cost basis. It can be said that the HP color laser printer is a high-performance product that is worthless and low-cost.
This evaluation adopts the objective evaluation standard of toner cost ratio, namely, toner cost = unit toner output/unit toner price. At the same time, two different types of print proofs are used, one is IOS/IEC JTC1 SC28 (black and white proof sheet for measuring the amount of toner used by laser printers and 5% monochromatic toner coverage). One is QuarkXPress (color samples including text, lines, pictures, monochrome, mixed and distorted graphics). The so-called unit toner output refers to the amount of paper printed on each powder. This figure is based on a large number of statistical analysis methods. It has an absolute average objective value obtained from the average statistics of a large number of single toner discharges. significance. The unit toner price refers to the general market price.
The evaluation also used another very valuable reference standard, the print interference rate, which is the frequency at which the human needs to operate when the printer performs high-load printing. As we all know, when printing a large number of documents often need to change the toner, toner cartridges, paper or paper jams and other unpredictable interference factors, resulting in the need for artificial exchange process is very cumbersome. Through the same environment and configuration evaluation, HP's HP color LaserJet 8550gn has the lowest print interference rate. After testing and printing 62,876 proofs, there is no occurrence of paper jam or hardware damage. It is called A3 format color laser. The classic of the printer.
In this challenging and objective evaluation, HP's color laser printers, the HP color LaserJet 4550n and the HP color LaserJet 8550, were rigorously tested, demonstrating extremely high performance and absolute savings in the cost of toner consumables. These objective facts provide detailed and reliable data and examples for the vast number of consumers to purchase highly efficient and economical commercial office color laser printers.
Attachment: SpencerLAB tested the 4 brands of 9 models:
1.HP color LaserJet 4550n;
2.HP color LaserJet 8550gn;
3. Lexmark Optra C710;
4.QMS magi-color 6100
5.QMS magicolor 2+;
6.QMS magicolor 2200
7.Xerox Phaser 750;
8.Xerox Phaser790
9. Xerox Phaser 1235
Fields full of hope
In recent years, with the rapid development of the information industry, the input costs of information products have continued to expand. As an important peripheral product for information construction, printers have also developed rapidly, just like PCs. According to CCID statistics, in 2000, the domestic capacity of inkjet printers reached 4.2 million units, laser printers reached 1.7 million units, and needle printers also reached 5.5 million units. In terms of the laser printer market, the domestic laser printer market is still dominated by Hewlett-Packard (occupying more than 65% of the market share), Lenovo, Founder, Canon, EPSON, IBM, Lexmark, Xerox and many other brands coexist.
Due to the rise of laser printers, the market for printer consumables has been booming. With the continuous increase in the sales volume of printers, the demand for consumables has grown rapidly, and the market space is also very large. Cartridges, ink cartridges, and other consumables used in printers are very popular in the domestic market. According to an investigation by an authoritative organization, the sales volume of the Chinese consumables market in 2000 increased by nearly 250% compared with 1999. Among them, 4.2 million laser printer cartridges and 16.5 million cartridges were sold, including consumables such as ribbons and print media. The Chinese consumables market last year About 3.486 billion yuan was spent.
The good development prospects and satisfactory high-level returns of printing consumables mobilized all the wisdom of printer manufacturers and professional consumables manufacturers. The new round of consumables war started from quality to design to price. Printer manufacturers such as Hewlett-Packard, as the main supplier of ink cartridges, have been playing a leading role in the cartridge market with good quality and perfect service. In addition, more and more domestic manufacturers of consumables have joined the competition in this market. Currently, there are more than 20 manufacturers of domestic ink-jet compatible consumables. Of course, there are counterfeits that cause headaches for manufacturers. Because Hewlett-Packard Company has occupied a great market share in the domestic laser printer, so there is also the HP-based, other manufacturers-assisted situation in the toner cartridge market.
Fighting consumable supplies market
In recent years, the maturity of technology has directly led to a drastic drop in printer prices. Both laser printers and inkjet printers have fallen from the unattainable price points to the price that ordinary users can accept. On the one hand, there has been an increase in the sales of products. On the other hand, the profit margin of each machine has also decreased. When the printer manufacturer's profits increase from the machine to other aspects, supplies are undoubtedly the most tempting part. Many printer manufacturers see this as a strong profit growth point. In particular, many manufacturers who manufacture ink-jet printers can make up for lost profits by selling ink and ink cartridges with only a small amount of money on the machine itself. Many compatible consumable manufacturers have achieved good market performance in the consumables market, which has also aroused the fight for printer manufacturers in the consumables market. Therefore, the controversy between consumables is also becoming increasingly fierce.
Unlike inkjet printers, cartridges are not a major source of profits for laser printer manufacturers, but HP’s almost exclusive share of the domestic laser printer market has also made selling cartridges profitable. As a result, printer manufacturers and professional consumables manufacturers have increased investment in the consumables field and adopted more powerful marketing strategies.
Xerox spotted the opportunity to enter the domestic compatible cartridge market in early 1999. In order to change the unfavorable situation, Xerox has re-planned the channels, focused on the development of regional agencies around the country, cultivated market distributors, and directly affected the ultimate retailers, striving to break the existing unfavorable situation. In addition, Xerox also actively opened supplies supermarkets with agents to promote the sales of consumables to specialization.
In addition to Xerox, Lexmark also introduced a compatible cartridge for Hewlett-Packard laser printers in China, and launched an impact on the consumables market with a good price/performance ratio. Lexmark promises Lexmark will assume responsibility for printer quality problems caused by the use of Lexmark cartridges.
EPSON also strengthened the construction of domestic consumables agency channels and turned the ultimate retailer into an EPSON-certified consumables store. In order to increase the market share and encourage users to use original consumables, EPSON has increased the user's publicity, trying to help users establish the habit of using original consumables through mass media advertising.
Of course, HP will not easily surrender to lucrative markets to anyone. Hewlett-Packard built consumables channel for seven or eight years, the domestic cartridges are almost all HP's toner cartridge channels. At present, Hewlett-Packard has formed a three-level channel supervision system for distributors, regional agencies, and retailers, enabling the monitoring of consumables channels to reach key cities in key regions. HP's strong channel management capabilities, in close cooperation with local distributors, strengthened counterattacks on general consumable products and counterfeit consumables.
In fact, no matter how consumptive manufacturers compete, the controversy over printing supplies is basic or price and quality. For printer users, the most important thing they care about is price. Due to the increase in the daily printing volume, the proportion of consumables has become larger and larger, and some of them have even surpassed the printer itself, and the phenomenon of “affordable and unaffordable†has emerged. In order to solve this problem, each printer manufacturer or professional consumables manufacturer has launched a moderately priced consumable product. In order to meet the level of purchasing power of the majority of users, to provide more choices for domestic users.
Win with low cost high performance products
As the leader of laser printers, Hewlett-Packard Co., Ltd. provides color laser printers with reliable quality and excellent performance and is a high-end product of the industry. Because these printers use HP's original, slightly higher-priced consumables, HP is also dubbed the "High Price" by the industry. But is it really high or false? The American independent color laboratory SpencerLAB gave the answer.
The lab conducted comprehensive tests on four brands of nine different models of color laser printers. The results showed that black and white proof toners cost the lowest in the HP color LaserJet 4550n, followed by the HP color LaserJet 8550gn, and the Lexmark Optra C710 third; color proofs. The toner use cost was the lowest with the HP color LaserJet 8550gn, followed by the Lexmark Optra C710, and the HP color LaserJet 4550n. Facts are the sole criterion for testing truth. The test results show that the HP printer is not the so-called "High Price," but "High Performance" on a low-cost basis. It can be said that the HP color laser printer is a high-performance product that is worthless and low-cost.
This evaluation adopts the objective evaluation standard of toner cost ratio, namely, toner cost = unit toner output/unit toner price. At the same time, two different types of print proofs are used, one is IOS/IEC JTC1 SC28 (black and white proof sheet for measuring the amount of toner used by laser printers and 5% monochromatic toner coverage). One is QuarkXPress (color samples including text, lines, pictures, monochrome, mixed and distorted graphics). The so-called unit toner output refers to the amount of paper printed on each powder. This figure is based on a large number of statistical analysis methods. It has an absolute average objective value obtained from the average statistics of a large number of single toner discharges. significance. The unit toner price refers to the general market price.
The evaluation also used another very valuable reference standard, the print interference rate, which is the frequency at which the human needs to operate when the printer performs high-load printing. As we all know, when printing a large number of documents often need to change the toner, toner cartridges, paper or paper jams and other unpredictable interference factors, resulting in the need for artificial exchange process is very cumbersome. Through the same environment and configuration evaluation, HP's HP color LaserJet 8550gn has the lowest print interference rate. After testing and printing 62,876 proofs, there is no occurrence of paper jam or hardware damage. It is called A3 format color laser. The classic of the printer.
In this challenging and objective evaluation, HP's color laser printers, the HP color LaserJet 4550n and the HP color LaserJet 8550, were rigorously tested, demonstrating extremely high performance and absolute savings in the cost of toner consumables. These objective facts provide detailed and reliable data and examples for the vast number of consumers to purchase highly efficient and economical commercial office color laser printers.
Attachment: SpencerLAB tested the 4 brands of 9 models:
1.HP color LaserJet 4550n;
2.HP color LaserJet 8550gn;
3. Lexmark Optra C710;
4.QMS magi-color 6100
5.QMS magicolor 2+;
6.QMS magicolor 2200
7.Xerox Phaser 750;
8.Xerox Phaser790
9. Xerox Phaser 1235
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