The printing industry is "striving for progress" in opportunities and challenges

The Chinese economy, which has entered the WTO for eleven years, shares its destiny with the world economy. Various industries do not stand alone in silence, or "stably seek progress." Faced with the fluctuations in the economic environment, the printing industry regards "stability for improvement" as the overall keynote for 2012 development.

When various new media hit the printing of books and newspapers and the printing of newspapers, the eyes of the printing industry gathered together for packaging and printing. In the actual data survey, we found that sheetfed offset printing is the main printing method for packaging printing, and the printing industry is still a sophisticated dark horse.

As a big printing country, the printing industry has a long history, and there are numerous internal sub-industry industries, covering the publishing industry, packaging industry, paper products industry, plastics industry, and electronics industry. Its products are used in various fields of national economic life. With the development of society and the improvement of social life, the printing industry has continued to grow and develop, and has gradually formed an industrial economic system with knowledge and information as the main content that can affect international competitiveness.

Opportunities and Challenges Coexisting With the global economic fluctuations, the impact of the economic environment on the printing industry has both opportunities and challenges. Revenue, gross profit, and risk are the real issues facing printing companies. With the holding of the China Digital Publishing Conference 2012, digital publishing shows the direction of future development of the publishing industry. The relevant policies, regulations, and supporting management measures, financial guidance, and taxation policies of the country are tilted toward the digital publishing industry. The emergence of new media, such as storms hitting the global printing industry, has brought new development bottlenecks to the printing industry.

In such a challenge, how will the traditional printing industry play its advantages and improve the competitiveness of the printing industry become a new topic? The current economic situation is indeed severe. We sensibly look at China's printing development. This is an opportunity for China's printing that is more than a challenge and a rare opportunity. With the deepening of the concept of green environmental protection, environmental protection packaging materials will be widely used in the packaging field. In 2012, the total demand of the domestic packaging printing market will not be reduced. At this point, traditional printing has the advantage of being preconceived. Comprehensively analyzing the international and domestic situations, China is still in an important period of strategic opportunities for development. The fundamentals of economic operation are good, and further development has many favorable conditions.

From a macro perspective, the packaging-printing market driven by consumption cannot be separated from the economic environment. In such a large consumer country, people’s consumption awareness will not be weakened, and the packaging printing market that is associated with the consumer market will not be implicated. The printing elements that are everywhere are full of aspects of our lives. People’s daily consumption is especially the publishing category. The trend is still growing. Only one “Mo Yan effect” will detonate the printing industry, bringing huge economic benefits, and thus driving the development of the packaging and printing market.

Printing is inextricably linked with all walks of life. In the process of commodity economy development, all walks of life are generally associated with the special needs of consumers and the market for personalized printing is constantly expanding. The advancement of printing technology and the diversification of post-press processing have made printing products more colorful and meet the needs of popularization.

Due to the uniqueness of the development of the printing industry, large and medium-sized printing companies can use capital as a link, adopt joint and merger methods, and reorganize printing companies to build a relatively complete industrial chain with their own core competitiveness. Printing companies can work together with customers and suppliers to build a common supply chain. After the business process is restructured, each value-added segment is followed.

Although fluctuations in the market economy will be detrimental to the development of small businesses, the industrial chain of the small business printing industry led by large companies will also benefit from the upgrading of consumption. The development and expansion of the printing industry also requires the combination of corporate brand building and the cultivation of leading enterprises. The advantage of the brand contained in the development of leading enterprises, through the cultivation and growth of leading enterprises, extending the industrial chain, give full play to the leading role of leading enterprises, and promote the development of the entire printing industry.

Mature Industry Chain In recent years, the vigorous development of the printing industry has played a decisive role in improving product quality and increasing the added value of the product industry. HC editorial reporter in the survey found that the printing industry has formed a more mature industrial chain. In the industrial chain, we are optimistic about positioning itself as a packaging company focusing on "integrated services."

As the printing industry becomes more and more mature, the products among the printing companies continue to introduce new products, and the styles are becoming more and more novel and diverse, so as to adapt to the development needs of the printing market, and to comply with the new trend of future printing development.

In order to adapt to the pace of market changes in economic reforms, printing has strengthened its research on packaging design, decoration, materials, and modeling, and has continued to push forward the construction of high-end links in the printing industry chain. The printing industry needs to form a complete industrial cluster, bring together related industries, introduce brand enterprises to settle in, rely on the market, develop the industrial chain as the leading factor, and create a complete printing industry chain, so that the entire printing industry will become large-scale and drive the entire printing industry. The development of the chain.

If the printing industry can successfully break through in the economic reforms and adjustment of the industry strategy, break the bottleneck of the industry development, and remain sober in the economic difficulties, the future of China's printing industry will go further.

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