Teliwu Gu Yihua: Leaning the thorns to create a Chinese home international brand

Shanghai Tellus Gu Yihua

At that time, she made a wish to return her father's hometown, and resolutely gave up the honor and status that many people have envied in Taiwan for many years. They crossed the strait and returned to their hometowns. Everything started from scratch. Today, she is already the mother of four children. She cares about her family and she is still passionate about her career.

If you don't experience the wind and rain, how to see the rainbow, it is hard, but also happy, to run on the track of your own life for a goal.

Work has taken a large part in Gu Yihua's life trajectory. She has calculated her own calculations. She has been working in the retail industry for nearly 18 years since she graduated from university. For the first 5 and a half years, she is in Taiwan. The biggest hypermarket was spent by Wankelong. At that time, she just graduated from college and was young and eager to learn. In the purchasing department, she was like a sponge. She absorbed all kinds of knowledge desperately. Because of her diligence and hard work, her performance and position have been improved every year. Just as she became the vice president of marketing at Wankelong Marketing, B&Q entered the Taiwan retail market. She chose to switch from Wankelong to B&Q, which means that Gu Yihua must give up all the achievements he won at Wankelong. At the beginning, her decision at that time made many of her friends unable to understand.

Although B&Q belongs to the retail industry, it is a new challenge for Gu Yihua. It also gives her more opportunities to learn Western management experience. In B&Q, Gu Yihua stayed for more than 9 years. In the process, she saw that the specialty store is the trend of future business development. As the income of consumers increases, the market shifts, and consumers become more aware of the retail channel of the market. The deeper the consumer, the more mature the consumer concept, and the professional retail channel is the driving force of the future. In just a few years, B&Q's turnover exceeded Wankelong. During the period, Gu Yihua moved to multiple positions in B&Q and finally rose to the vice president of procurement. At this time, Gu Yihua was mixed, and there was joy in his career success. The decision to leave Wankelong was gratifying. When people admire Gu Yihua's current achievements, Gu Yihua made a move that surprised everyone. She resigned from her position at B&Q and joined Tellus to start a new market in Shanghai.

From B&Q to HOLA, from Taiwan to Shanghai.

Gu Yihua’s reason for resigning from B&Q is probably because of her father. Gu Yihua’s father was originally from Suzhou. He went to Taiwan when he was very young. He always said to his children: “You must go back to your hometown.” Gu Yihua always wanted to go back to his hometown to see his father’s thoughts. When B&Q entered the mainland market, Gu Yihua proposed to come to the mainland at the time, but she did not get this opportunity for various reasons. At this time, the chairman of Tellus House invited her to enter Tellus because she appreciated Gu Yihua’s ability. The first condition that Gu Yihua proposed at the time was that he hoped to bring the team to Shanghai for development. After considering and agreeing to her request, the chairman of Tellus House began her new journey in Shanghai Tellus.

The working conditions of Shanghai Tellus House are naturally not as good as B&Q. In the past, B&Q business trips were all in business class. Now you can only take the economy class. You used to live in a star hotel. Now you can only pick a cheap hotel. The psychological gap is not smaller than the material gap. Gu Yihua is one of the best in the retail industry in Taiwan. He is the leader of the industry and is called the mother of Taiwan's DIY floor by many people in Taiwan. Many people in large and small news media can often see her figure. At the beginning of each year, many reporters will interview Gu Yihua to ask what is the development direction of the Taiwan industry this year? But in Shanghai, no one knows what retail brand Terali is. This psychological gap has allowed Gu Yihua to adjust for a while.

Gu Yihua hopes that Tellus can give consumers the "touching of life". This move is to make consumers better about his family relationship, husband and wife relationship, parent-child relationship, etc. When I entered Shanghai, Gu Yihua found that many people in Shanghai didn't know how to live a good life. Even many of the teams she led did not know how to live a good life. For this reason, she specially invited people to teach various subordinates. a variety of lifestyles. In the first lesson, she personally taught how to make pasta. She gathered all the tools to make pasta, made a delicious pasta to the subordinates, and taught them the correct way to eat pasta. This will teach the subordinates how to live a good life, and then the subordinates will teach the consumers and expect Chinese consumers to learn how to live a better life. HOLA hopes to serve consumers with friend-style consulting marketing. Here, HOLA is like a home, employees are the masters. It won't give you 90 degrees of embarrassment like Japanese services, but is willing to be the most intimate and familiar. The most relaxed and natural friend-like service is the most sincere service for every consumer who visits Tellus.

In the light of Taiwan, Tellus has to be bold and thorny and become an international brand of Chinese home furnishing enterprises .

HOLA is a Chinese home furnishing enterprise developed by Taiwan. Many people once said to Gu Yihua: "You have to cheer! The house of Teli is the light of Taiwan!" In the view of Gu Yihua, the light of Taiwan is more important. One responsibility, none of the international brands in the home industry is a Chinese company. How to turn HOLA House into an international brand through Gu Yihua and her team has become the focus and goal of Gu Yihua's work now, how to teach consumers The move to face life has become her most important task now.

As a place where the world's economy is developing at a high speed, opportunities and challenges coexist. Teli House has opened four branches in Shanghai, three of which are in good profitability, and the other has taken a lot of detours. This is closely related to the investigation and research on the surrounding environment. Mainly because there is Tesco next to the beginning, and Yongle is upstairs. The feeling of the big environment is that the development will be very good in the future, but the result is that there are very few consumers nearby, and the Yongle upstairs has been moving for more than a year. gone. With this lesson, I became more cautious in the future site selection.

Family and learning are the best motivation to support career development.

Gu Yihua is now more comfortable with life in Shanghai, but he is not adapted to life in Taiwan. She believes that Taiwan's life pace is too slow, and the economy has not been very prosperous in recent years. The development is too slow. Shanghai is better than Taiwan in terms of quality of life and lifestyle, especially in terms of hardware development. It is unimaginable that in addition to work and family, the CEIBS EMBA program is another important life of Gu Yihua, which is also a stage for learning.

Gu Yihua is not in favor of becoming a workaholic. As a mother of four children, she has a principle. She will leave it to her family every weekend, and cooking for her family has become a pleasure for her. She also often invites her colleagues to come to the house as a guest. All the dishes are cooked by her. Every time a colleague is surprised after eating, she is incredible that she can burn such a delicious dish. Gu Yihua's philosophy is that employees can work overtime without working overtime. Only by letting employees feel happy can they be allowed to play their best working conditions in order to provide the best service to consumers.

Gu Yihua felt that she was very lucky. She was very well educated in Taiwan, and then she was able to enter the largest supermarket in Taiwan, Wankelong, and then went to B&Q to learn advanced Western management. Now she has grasped the economic development of China. The best time to come to Shanghai to develop. We have drawn a perfect trajectory for life, for the cause, and for the family, Gu Yihua. This trajectory is not over, and will continue to extend. We can foresee the future life of Gu Yihua, which is bound to be colorful and colorful.