- Phenix Becomes a Full Costume Sponsor for the Norwegian Delegation to the 2012 London Olympics
In July 2012, the 30th Summer Olympic Games will be the grand opening in London, the capital of England. After sponsoring several Winter Olympic Games, phenix will first appear in the Summer Olympic Games as the official clothing sponsor of the Norwegian national delegation and will become The first outdoor brand to sponsor the summer Olympic national team.
As early as 1993, phenix became the long-term official sponsor of the Norwegian National Ski Team, to the Vancouver 2010 Olympic Winter Games, 2012 London Summer Olympics, even the Sochi 2014 Winter Olympics and 2016 Rio de Janeiro Summer Olympics ... Phenix is ​​the first outdoor brand to sponsor the Summer Olympics and continues its sponsorship of the Winter Olympics, which is not only the honor of the outdoor industry but also the pride of phenix! This 2012 London Olympics, phenix (Phoenix) is the Norwegian national team exclusive apparel brand, a full range of sponsorship equipment has been unveiled in Norway a few days ago, including a number of Olympic theme. The overall design of all the sponsors is based on the northern lights observed at the best observation point in the North Cape of Finnmark in Norway. The main colors are the Indigo, white and red colors used in the Norwegian flag, fully integrated into the phenix, Version of the style and Norwegian elements, coupled with phenix (Phoenix) own technology fabrics, will provide the Norwegian team with the traditional sports brand completely different equipment experience.
Sports and the outdoors have never been divided, but no outdoor brand in the history of the formal involvement of the sports world, on the contrary, has been emphasizing the sporty style of the traditional sports brands are more and more outdoor fabrics and elements will be applied to sportswear, the phenix designed specifically for the Olympic Games sportswear designed to prove that as one of the top professional outdoor brand phenix (Phoenix) is not only for outdoor professionals, it also can be used for sports, daily use to provide a good Technical support, it can also show the "higher, faster and stronger" spirit of the Olympics, and hope more and more people can experience the charm of phenix in different environments.
It is reported that the Norwegian national team will be wearing phenix (Phoenix) to create the full range of equipment to attend the opening and closing ceremonies, awards, press releases and television interviews and other links, then phenix (Phoenix) (China) official microblogging will also launch a Series and sports enthusiasts interactive sessions, so stay tuned.
phenix (Phoenix) brand introduction
Phenix (Phoenix) was founded in 1952, is about to mark the 60th anniversary of the brand. From the date of birth phenix (Phoenix) is fully committed to all the challenges of outdoor sports, and hope that its products can provide outdoor enthusiasts the most attentive service. After 60 years of brand building, phenix is ​​the world leader in the manufacturing technology and technological innovation of outdoor garments. It has become the choice of many extreme outdoor sports world championship equipment and has been approved by the royal family in Europe and Asia Sought after, as its designated outdoor sports equipment.
In 2012, phenix formally launched the full range of Kayland products, the top outdoor shoe brand in Italy, in the Chinese market, not only enriching the product range of phenix but also bringing phenix fresh vitality.
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