On-demand printing refers to the digital printing and binding of the required data directly according to the user's requirements and providing them at the specified location and time. On-demand printing, also known as "instant printing" and "lightning printing", is an excellent practice of digital technology in the printing process, that is, "print according to the order number of the day and ship the next day." It started in the 1980s and can meet the requirements of individual printing, reduce waste and print in one step, realize zero inventory, instant book publishing and optional personalized printing.
The difference between print-on-demand (POD) and the traditional publishing process
The traditional publishing process is this: well-known literary agents receive a large number of manuscripts, and they hire some people to review the manuscripts. If these "readers" are interested in the manuscript, the manuscript will be reviewed by a literary agent. If the literary agent is also interested in the book, the manuscript will be handed over to the finalist. Once everyone agrees, the manuscript will be handed over to publishers interested in related topics. The publisher will provide authors with a list of editors who can discuss the book with them. The editors appointed by the publishing house will carefully sort out the manuscripts of the authors, maintain frequent contact with the authors, and assist the authors to improve their works. After a series of steps, the book was finally created. The publishing house then prints a certain amount of books, after which the marketing department is responsible for promoting the books. It can be seen that in the traditional publishing link, the publishing house operates every link of book birth, including production, distribution and marketing. The author's only obligation is to sell bookmarks for pictures and be interviewed by the media. After the books are on the shelf, the publishing house has the right to choose whether to continue printing and distributing the books. The shelf time of each book is approximately 6 to 8 months. After that, many books are no longer printed to make room for new books. Some books will be withdrawn from the bookshelf and placed on the bookseller ’s website until the book inventory is emptied.
On-demand printing advantages
(1) Printing on demand can effectively ease the economic pressure on publishers.
(2) For books with small circulation, especially professional and academic books, printing on demand is the best publishing method.
(3) Publish on demand.
(4) Printed documents are stored digitally and can be updated or replaced as needed. The latest version is always to be printed.
(5) Extend the life cycle of books.
(6) Printing on demand can also effectively ease the contradiction between the supply and demand of the book market. It can not only increase the effective supply of the book market, enrich the variety of available products in the book market, better meet the needs of readers, but also stimulate the personalization of readers Demand stimulates the general growth of consumer demand in the book market.
(7) On-demand printing makes the production of sample books no longer a problem.
On-demand printing process
The author replaces the editing function and is responsible for checking the manuscript; after the contract period, the author can cooperate with a second publishing company to publish the same book. First, the manuscript is converted into a PDF format file. The author needs to carefully check the manuscript, he is responsible for details such as spelling, grammar and syntax. The author then sends the revised manuscript to the editor of the on-demand printing company. In a few weeks, the author will receive a PDF file. In this document, the publishing company puts forward some ideas for the design of the front and back covers of the book. The author proposes to improve the front and rear cover drawings accordingly. Once everyone agrees, the publication date can be determined. Then, the on-demand printing company sends an email to the person recommended by the author (about 100 people) to inform the date of the book publication. After the book is printed, the author will receive a letter from the on-demand printing company, and there will usually be two paperback books in the envelope. This paperback is smaller than the hardcover, but its price is three to four times higher than the average paperback. In addition, a note will be attached to the envelope to inform the author that they can buy their books at a low discount at a certain time. The author's book is printed in standard paperback format. About a year later, when the sales and demand of the book dropped significantly, the publishing company stopped printing the book. After the contract between the publishing company and the author ends, the author can also cooperate with other publishing companies to publish this book with new marketing strategies. Therefore, this book has a second chance to make money.
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