? One? Size comparison
The size relationship is the most valued one of the shaping elements and can almost determine the relationship between image and harmony. The difference in size is small, the feeling is more calm and gentle, the difference in size is big, the feeling is more vivid, and it has a strong sense.
? Two? Light and dark contrast
Yin and yang, positive and negative, day and night, etc., such contrasts can make people feel the relationship between light and dark in daily life. Newly born babies can only distinguish light and dark visually at first, but animals such as cows and dogs can easily recognize black and white, but they cannot easily recognize chroma or hue. From this, it can be seen that light and dark? Black and white? It is the most basic element in color.
? Three? Thickness comparison
The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in fine characters. If the weight of fine characters increases, the bold characters should decrease. This kind of combination looks brighter.
? Four? Comparison of curves and straight lines
The curve is very soft and gentle; the straight line is full of firmness and sharpness, which is very masculine. In nature, both are properly mixed. Normally we don't pay attention to this relationship, but when a curve or a straight line emphasizes a certain shape, we have a deep impression, and also produce corresponding emotions. Therefore, in order to deepen the impression of the curve, we emphasize it with some straight lines. It can also be said that a small number of straight lines will make the curve more noticeable.
? Five? Texture comparison
In the daily life of ordinary people, texture may be rarely heard, but in the art, texture is an important element of shape. For example, the sense of relaxation, smoothness, moisture, etc., all describe the texture. Therefore, texture not only shows emotion, but also blends with this emotion.
When we observe the work of the painter, we often pay attention to the composition of the color and the surface. In fact, texture is the main factor that determines the style of the work. Although the color or the object will change, the basic texture is the same as that of a painter There is a close relationship with nature and it is not easy to change. It is easy for laypeople to overlook this point. In fact, this is the most important basic element and the strongest influence on emotions.
? Six? Position comparison
Putting an object on both sides of the screen can not only emphasize, but also produce contrast. The top, bottom, left and right of the screen and the four corners on the diagonal have potential power points, and by placing photos, large titles or logos, marks, etc. at this power point, the hidden power can be shown. Therefore, in the position of potential opposition relationship, placing brightly shaped elements can show the contrast relationship and produce a compact picture.
? Seven? Comparison between master and slave
The layout design is also the same as the stage design. When the relationship between the protagonist and the supporting role is very clear, the audience's psychology will settle down. It is clearly stated that the master-slave technique is a very orthodox constitutional method, which will make people feel at ease. If the relationship between the two is ambiguous, it will make people feel at a loss. On the contrary, if the protagonist is too strong, it will lose its sense of motion and become a vulgar picture.
Everyone knows the protagonist in the drama. If the page can also show which one is the main character, it will make the reader understand the content better. Therefore, a master-slave relationship is the basic condition for design and configuration.
? Eight? Dynamic and static contrast
The beginning of a story has a beginning, explanation, transformation, and result. In a courtyard, there is also a combination of rockery, pool water, plants, waterfalls, etc. There are also intense dynamic and quiet parts in the design configuration.
The shape of diffusion or flow is "moving". The shape strengthened horizontally or vertically is "static". The two are arranged at opposite places, and the "moving" part occupies a large area.
The "static" part occupies a small area, and appropriate margins are left around to emphasize its independence. This arrangement is generally used to focus on the four corners of the screen. Therefore, although the "quiet" part only occupies a small area, it has a strong sense of presence.
? Nine? Multiple comparisons
There are also different contrasts between curves and straight lines, vertical and horizontal, acute and obtuse angles. If you combine the aforementioned various comparisons with these elements, you can create a variety of pictures.
? Ten years since and received
Due to various forces, the space of the entire layout is dynamic, which in turn controls the space. Generating a dynamic shape and another shape that accepts this dynamic cooperate with each other to make the space change more vivid.
When we build a rockery garden, we pay great attention to the exit of the flowing water, because the exit of the flowing water is the dynamic starting point, and the entire garden will be affected by it. When it comes to layout, the principle is the same. The starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more significant the effect, and the two ends of the screen can be used, but the starting point and the receiving point should pay special attention to balance, and there must be appropriate changes in strength and weakness. If one side is too weak to be able to cause resonance.
? Eleven? Map and Ground
When the light and shade are reversed, the relationship between the map and the ground will change each other. Generally, printed materials are printed on white paper, and white paper is called ground, and black characters are called pictures. On the contrary, sometimes the effect of reverse white characters is printed on black paper. At this time, the black background is the ground, and the white text is the picture. This is a phenomenon of black and white conversion.
? 12? Balance
When walking and kicking a big rock, the body will fall due to loss of balance, and then naturally a hand or foot will be quickly extended to maintain body balance. According to this natural principle, if we change the position of each part of a good original work and compare it with the original work, we can easily understand the principle of composition of the sense of balance.
? Thirteen? Symmetry
The form that starts from one point and expands to the left and right at the same time is called left and right symmetry, and the English name is symmetry. Using the principle of symmetry, complex states such as swirls can be developed.
In daily life, there are indeed many symmetrical things, such as the configuration of Buddha statues or the configuration of shrines in Japanese shrines. Symmetry will show a high-style, stylized image.
? 14? Emphasis
In the layout of the same style, without affecting the style, adding appropriate changes will produce an emphasis effect. It emphasizes that it breaks the monotonous feeling of the layout and makes the layout vibrant, vivid and full of change. For example, the layouts are all composed of text, and they seem to be tasteless. If you add illustrations or photos, it is like a stone thrown into the calm water, causing waves of ripples.
? 15? Ratio
The characteristic of Greek art is the "golden ratio". When designing the length, width, height of the building, and the type and position of the pillars, if you can deal with the "golden ratio", you can produce a unique Greek architectural style and also Steady and moderately intense visual effects. Ratios such as length ratio, width ratio, area ratio, etc. can produce the same function as other forming elements and perform excellent imagery. Therefore, it is very important to use an appropriate ratio.
? 16? Rhythm
Shapes with a common impression, when arranged repeatedly, will produce a sense of rhythm. It is not necessary to use the same shape, as long as you have a strong impression. Three or four appearances can produce a relaxed sense of rhythm. Sometimes, only repeated use of characteristic shapes twice will produce a sense of rhythm.
? Seventeen?
In the human sense, there is a subtle difference between left and right. Because there is a particularly attractive place in the lower right corner. When considering left-right balance, how to deal with this place becomes a key issue.
Human vision is more natural towards the flow from upper right to lower left. When arranging text, leaving the lower right corner empty to arrange titles and illustrations will produce a very natural flow. If you reverse it, it will lose balance and appear unnatural. This sense of balance in the left and right directions may have something to do with people's right hand!
? Eighteen? Centripetal and Diffusion
In our emotions, we will always be aware of the central part of things. Although I don't care about looking at things, we always want to detect the central part of our minds. It seems to be the only way to have a sense of security, which constitutes the centripetal vision. In general, the centripetal shape seems to be gentle, and it is also the generally preferred method, but it is easy to be ordinary. The centrifugal typesetting can be called a diffusion type. Examples of common diffusion types in modern layouts.
? 19? JUMP rate
In layout design, the size of the title must be determined according to the content. The ratio of the title to the size of this article is called the Jump rate. The greater the Jump rate, the more lively the layout; the smaller the Jump rate, the higher the layout style. Measured according to this scale, it is easy to judge the effect of the layout. After the title and the font size of this article are decided, it is necessary to consider the proportional relationship between the two parties. How to further adjust it is also quite a lot of knowledge.
? Twenty? Unity and reconciliation
If the relationship of contrast is emphasized too much, when too much space is reserved or too many shaping elements are added, it is easy to confuse the picture. To reconcile this phenomenon, it is best to add some common shaping elements to make the picture have a common style, with a sense of overall unity and harmony.
Repeated use of things of the same shape can create a sense of harmony in the layout. If you arrange things of the same shape together, you can produce a continuous feeling. The two are used in conjunction with each other to create a unified and harmonious effect.
? 21? Wire
According to the direction of the eye or the direction of the object, the layout of the guide line is called the guide line. Designers often use wires to make the overall picture more eye-catching when making compositions.
? Twenty-two? Image of form
The general layout form uses the four-corner type and the angular version as the standard shape, and other forms are all deformed. The four corners of the corner version are at right angles, giving people a very regular and little expression, while other deformations show various expressions. For example, a triangle that has an acute angle has a sharp and distinct feeling; a shape close to a circle has a gentle and soft feeling.
The same curve also has different expressions, such as rules and circles drawn with instruments, which have a hard texture, but the circles drawn freehand have the beauty of soft circular curves.
? 23? Horizontal
At dusk, the horizontal line merges with the sunset, and at dawn, the brilliant sunrise rises from the horizontal line. The horizontal line gives people a feeling of stability and calmness. No matter the beginning or end of things, the horizontal line always expresses the moment of stillness.
? 24? Vertical line
The sense of activity of the vertical line is exactly the opposite of the horizontal line. The vertical line represents the upward stretching activity, with a hard and sensible image, which makes the layout look calm and vivid. If unreasonable emphasis is placed on verticality, it will become indifferent and rigid, making it difficult for people to approach.
Comparing the vertical line and the horizontal line can make the nature of the two more vivid, which not only makes the picture feel compact, but also avoids the indifference and rigidity, and shortens each other to make the layout more complete.
? Twenty-five? Yang day, cloudy day
From the dark cave, when looking at the bright scene outside, the characters in the cave are always only expressed by the outline, and the scenery outside needs to be carefully painted. This is to grasp the daily situation and the abnormal light and dark at the same time, showing an incredible space.
The normal light and dark state is called "yang day", the opposite is "yin day". When constructing the layout, using this light-dark relationship between yang and yin, it is possible to draw a new image of different everyday feelings.
? 26? Blank
The fast way of speaking is suitable for the broadcast of night news, but it is not suitable for the ceremonial ceremonies, because there is too little blank space in each sentence. When it comes to layout design, the issue of blank space is also very important. Even if the same photo, the same sentence will be difficult to express a true image due to the blank space. No matter how good the balance of typesetting is and how beautiful the article is, the reader has already scored it as soon as he looks at the blank space of the layout.
? 27? Layout rate
On the design paper, the layout area used in this article is called the layout, and the ratio of the layout and the entire page area is called the layout ratio. The impression of blanks on the layout has a decisive influence. If more blanks are added, the style will be improved and the layout will be stable; if there are fewer blanks, it will make people feel lively. If you design a magazine layout with a lot of information and use more blanks, it is obviously not suitable.
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