Personalized market demand is gradually increasing, overall home customization will become a new trend

With the market segmentation, individualized demand is getting stronger and stronger, and “integrated home” has become a new development trend in the furniture industry. According to industry insiders, from the perspective of developed countries such as Europe and the United States, the representative work of furniture with high reputation and great influence is the architectural interior design. Furniture is a product in the home. The interior design is a kind of home. Let's consider the macro and consider the micro. The logical order is relatively correct.

In China, in the past, furniture has been produced and sold for a long time. This is related to the development of the entire social economy. As economic conditions mature, the overall home is increasingly sought after by the industry and recognized by consumers. At present, second- and third-tier cities in the first-tier cities, as well as in more developed places such as Guangdong, Jiangsu and Zhejiang, also have obvious signs.

Ms. Huang, the business manager of Onomia, analyzed that the luxury French “French” style has begun to be popular because of the increase in the number of consumers who have purchased large units in the past two years. At the same time, the designers also combine the characteristics of Chinese classical culture with the "French" traditional techniques, and incorporate the "French Chinese style" furniture with Chinese cultural heritage. This style has been formed as early as last year, and at this year's furniture fair, the development of this style of furniture has become more detailed, and many similarly competitive brands have upgraded their products and are very popular among consumers in the market.

“The first time I visited the high-end custom-made pavilion, I looked at it all. I feel that the so-called high-end customization is luxury.” He Yi, a buyer from Yunnan, said frankly that in his view, high-end customization is not necessarily gorgeous. Focusing on the consumer's needs in detail and meticulously meeting their needs is the high-end customization he has in mind.

Surrounded by a gorgeous palace style, the exhibits of the Yi'an company's showroom with fresh colors and simple design attracted the attention of many visitors. Lu Hui, chairman of Yi'an (Hong Kong) Co., Ltd., told reporters that Yi'an has a total of six brands of furniture series, five of which are mainly French luxury. At the end of last year, it is safe to introduce a simple style of “fashionable residence”, which has changed from focusing on luxury shape to paying attention to the smoothness of product lines.

"In my opinion, high-end customization does not necessarily have only one style, less cumbersome shape carvings, more outlines of product lines, but it is easier for consumers to experience the high quality of products." Lu Hui can say that this year their company It will also put more energy on the designer, focusing on the design and innovation of the product.

A number of interviewed exhibitors and visitors said that through the three major furniture fairs in Guangdong this year, Shenzhen's furniture fairs can be regarded as the highest overall positioning. The reporter also noticed that the daily high-end custom-made pavilions of No. 3 and No. 4 and the Italian Pavilion No. 5 in the first Shenzhen exhibition were more than the other traditional pavilions. Throughout the high-end custom pavilion, it is not difficult to find that this is the world of magnificent palace furniture. According to the reporter's rough statistics, the brands that focus on the luxury elements of the court account for almost 80%.

The ever-expanding market for custom furniture is also an indisputable fact. At present, not only designers and home improvement companies have strong demand for custom furniture, but traditional furniture dealers and store operators have also begun to enter the ranks. An entrepreneur who runs a furniture store in Nanjing has been involved in real estate development in recent years, and each custom furniture exhibition hall has become a must-visit venue.

As dealers continue to explore new channels and new models of furniture sales, providing customized services has become a new profit point for many dealers, and some furniture industry people have entered the real estate development field, which has also opened the through train between the model room and the custom enterprise. may.

Industry insiders analyzed that, afterwards, real estate and home brand partners cooperated to present furniture through the form of overall home, and it has become a trend. As real estate competition becomes more and more fierce, real estate developers also need to pass this kind of The integration of the downstream industry chain enhances the differentiation of its products and services.