On May 11, Lifa Life's 2013 new product launch was held in Yansha, Beijing. According to the person in charge of Lishou Life, the company has launched nearly 4 new products in 4 series, all of which are in sync with the European market.
The most eye-catching "yellow-green" trend
In this new product release, the spring-yellow and pleasing yellow-green color is the most popular, and it is also the most eye-catching among the popular colors of monochrome applications, with many applications and the most impressive colors. Not only jewelry racks, tableware, etc. are widely used, but even some of the big products such as trash cans, shopping carts, laundry baskets, storage baskets, etc. are boldly used, which increases the possibilities of home changes.
The reason why yellow-green is popular in many brands this season is mainly related to the fluorescent color prevailing in the international design field in recent years. In fact, in addition to yellow-green, the color of fluorescent colors such as bright orange, lemon yellow, and pink has always been favored by furniture manufacturers.
On the one hand, because of their high brightness and chroma, these colors are easy to attract visuals, conforming to the “fashion†characteristics of emphasizing novelty, aesthetics and stimulating vision, and cater to the needs of young or fashionable consumers. On the other hand, fluorescent colors such as yellow and green can stand out from the crowd and are also closely related to the current economic and economic spread around the world. With these bright, beautiful and loud colors, consumers will be eager to pursue a better life and stimulate the public to actively consume.
Colorful color matching trend
Unlike clothing, home textiles, digital products, etc., which are known as “fast fashionâ€, due to factors such as function and use, most of the home colors are mostly plain. However, in today's diversified market, in order to meet the increasing demand for personalized and fashionable consumption, this year's new products have also set off a “color-changing revolution†that echoes fashion.
In addition to the conspicuous black and white combination, the Lexus shopping carts from Spain, the complementary color combination, the similar color combination, the adjacent color combination, etc. are all leading the way, pushing the shopping cart's fashion and eye-catching to a new height, greatly expanding the product. Use occasions. The fast German floor mats, from a variety of bold stitching patterns, have moved from the bathroom to the living room to the living room, giving consumers more inspiration for seasonal changes.
The trend of “color-matching†design has made some of the monotonous home products in the past become full of fascinating and fashionable, while full of artistic atmosphere. For the consumer, the home decoration can also be used without the big movements, through the change of the soft-fit match, to obtain a refreshing design effect.
Acrylic's "transparent" trend
Acrylic is a specially treated organic material. Due to its excellent toughness and good light transmission, it was used in the early manufacture of windshields for aircraft. Modern acrylic materials are coated with high-strength UV absorbers. It has a variety of colors. Acrylic home products are found in the bustling business districts of international metropolises such as Paris, New York, and Tokyo.
Acrylic household products have a higher price/performance ratio than glass. Transparent furniture can visually expand the sense of space. Transparent furniture is more suitable for some modern interior design elements. There are many acrylic tables, carts and storage baskets imported from Italy. The color of the candy color is uniform, with a sense of the atmosphere of the flowing water, as long as a few items will be embellished with a tasteful room. Acrylic's single material, bright colors, and smooth shapes all show a delicate, elegant and smooth design.
Be the pioneer of home fashion
As the earliest engaged in imported household goods, it currently has 60 international first-line brands and hundreds of European studios, which can provide up to 200,000 product choices for Chinese consumers. Lexie Managing Director Xiang Xijun said, “Despite the high-quality and wide-ranging channels such as favorable speed, the current domestic home furnishing industry is still relatively small compared with Italy, Germany and France. European big-name designers are good, but they are coming to the domestic market. Some say that they are ahead of time. Consumers are accustomed to paying for high quality, but paying for good design still requires a certain incubation period."
However, for the future of household products, Xiang Xijun believes that "color, shape" will be the general trend, will gradually become recognized by Chinese consumers in the next five years, and become the primary consideration for consumers to buy household items. “One detail is that the Italian GUZZINI series products operated by Lisboa, the biggest product feature is color. Since last year, the sales volume has increased steadily by 30% every year, showing the broad growth space of such products.â€
As a veteran of more than 20 years in this industry, Xiang Xijun is also paying attention to many domestic household products: “This year I went to all the large-scale home exhibitions in Europe. China’s household products still have a big gap with the international level. Every year, we can see the use of many new materials abroad, bolder imagination, more human considerations, etc. There are not many new products emerging, but every change is very hard. Looking at the comfort and the strength, I think this is the minimum standard for measuring household products."
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