From the development trend of 2017, the fiery degree of the chess market is still unstoppable, especially on the mobile side, because of the simple and interesting gameplay and convenient operation, it has been deeply loved by players. It is said that the chess market is a profiteering industry. Is this true? In fact, it is very difficult to make money by making games. The game is very profitable. Moreover, the number of game companies that make money in China is also one hundred and ten. Tencent and Netease account for 75%, and most of them are struggling in life and death. However, since last year's house card game quickly became popular, the board game began to shine, and the amazing profitability also attracted many investors to go on. So how does the chess game under the craze make money? Today, I was fortunate to be able to interview Mr. Chen Xu, the founder of the first chess card. Why did you start from the original chess development and operation to the third-party platform that operates the first chessboard?
First, let's briefly introduce the first chessboard. The first chessboard is the first portal platform of online chess games. It provides chess information, chess games, and chess platform downloads, including landlords, cattle, Texas Hold'em, mahjong, fishing and other board games. It is the largest, most open and most influential board game platform in China, providing platform and intelligent entertainment services for chess lovers!
Reporter: Hello, can Mr. Chen first briefly talk about some of your personal information?
Chen: Hello everyone, I am Chen Xu, the founder of Ningbo Runfa Network Technology. I was born in Xiangshan County, Zhejiang Province. It is a very beautiful place. It is located in the southern edge of the Yangtze River Delta and the central coast of Zhejiang. It is located in Xiangshan Port and Sanmen Bay. Between the three sides of the sea, the two harbors embraced. In the second year of Tangshenlong County, there is a mountain-like shape in the northwest of the county town, which is called Xiangshan. Since I was a favorite game since I was a child, I had a special liking for the game. Later, I had an occasional chance to get into the board game, and I was inseparable from it!
Reporter: Why did you choose to be a chess and game company at the beginning? What was your original intention?
Chen: Ma Yun, the founder of Alibaba Group, said: The company is not alone. The company cannot be kidnapped by any one. There must be a great team behind a great company. An excellent team will certainly achieve A great company. Because of the interest in chess games, I came to Ningbo, a beautiful and developed city, to start my own business. The original intention was to turn my interest into a driving force for entrepreneurship. People, start a business together!
Report: What issues need to be paid attention to during the operation of the board game company?
Chen: I personally think it is divided into 2 points, before and after operation.
[Before operation]
A. First learn as a player. Familiar with the entire process of online game operations helps to accumulate experience.
B. Choose the right board game. Choosing some special and personalized games is the key to attracting players. In addition, it is necessary to select key games to point to the point, for example, now the country is fighting landlords.
C. Find the right position and lock the player's characteristics. At present, mainstream netizens have two major characteristics. One is younger, with games as the main Internet destination, mainly for student groups; followed by white-collar workers, which is another group of mainstream netizens. Knowing the basic characteristics of mainstream netizens, you can cast nets according to your own resources, conditions and even hobbies;
D. Apply for a website platform or set up a personal website. The domain name and address are like the house number. It is based on this propaganda and can learn from other people's successful experiences.
E. Develop a comprehensive program to promote the game. Don't change easily for a good plan that has just started.
F. Website naming. The names of websites and games should be eye-catching, easy to call and easy to spread.
G. Game variety, personalized description of the function. In many cases, players will not download your game first, so you need to make clear and beautiful photos, as well as detailed functional descriptions, in order to be more attractive to players. >>>How much is the development of chess games? How much is the development of fishing games?
Friendly reminder: In fact, the decoration of the facade may be a crucial step, without a good name, or without a valid, fresh and eye-catching page. No matter how good the game is, the best function is also very likely. Will be drowned.
[After operation]
A. After-sales service should be thoughtful. This makes the player more reassuring and makes the player feel kind, which is very attractive.
B. Webpage planning news is updated quickly. Put the news (such as holding a game grand prix) on the obvious position of the webpage, and the title design should be attractive.
C. Pay attention to the creditworthiness of the website; This will have a major impact on future operations and attracting new players.
Reporter: What difficulties did the company initially experience?
Chen: My personal problems are divided into 6 points, including organizational planning, recruitment, training, salary and benefits, employee relations, and performance appraisal.
1. Organizational planning:
Want to set up several departments? What are the positions? What kind of work does each job do and how many people (work hours)?
If you don’t set some principles first (may predetermine the principle, you don’t have to be too dead), or there are more people, the company costs more, or there are fewer people, what is busy all day.
2. Recruitment:
What is the standard of employment? How many years of experience do you want to use? High salary, high cost, low cost of qualifications, limited ability, and the level of people to be determined according to the actual situation of the company.
What is the job responsibilities? There may be fewer people before, everyone has something to do together. If you have more people, you will not be able to do it. There is no power and responsibility, so I will probably define it from the beginning.
3. Training:
Do you want to train? When people are few, they may not be used, but what should they do later? When did you start doing it?
4. Salary and benefits:
There are a lot of basic rules for attendance, overtime, vacation, and welfare. This is also a lot of problems. It is necessary to make clear to employees. If you can’t accept it, don’t force cooperation. You can save a lot of trouble later.
5. Employee relations:
The handling of personnel labor disputes may be less at the beginning, but be prepared because you don’t know what moths will be
6. Performance appraisal:
The evaluation of the merits and demerits of employees has not been a sound system at the beginning. It is based on feelings. It will not work in the future. Because it involves salary increases, promotion, and dismissal, there must always be a basis.
Report: What is the current situation of the chess market?
Chen: Judging from the development trend in 2017, the fiery degree of the chess market is still unstoppable, especially on the mobile side. Because of the simple and fun gameplay and convenient operation, it has been deeply loved by players. As we all know, chess game users have a wide coverage, and the player's retention rate is higher than other mobile chess games, showing a strong vitality. At present, investors and merchants from all over the world are eager to try chess games, with unprecedented competitive pressure and huge opportunities. How to stand on the chess and card market? How to seize the last chance of this year? It is a question that all major chess manufacturers should think about.
Reporter: Is the chess industry really profitable like outside rumors?
Chen: With the rapid development of the mobile Internet, the game market is also rapidly entering the prosperous stage. Chess games have dominated the entire game industry with tenacious vitality. Last year, the chess industry was arguably a year of turmoil, and the successive addition of capitalism forced the industry to usher in the spring of development. This year, it was named the first year of chess. In fact, it is very difficult to make money by making games. The game is very profitable. Moreover, the number of game companies that make money in China is also one hundred and ten. Tencent and Netease account for 75%, most of them. They are struggling on the line of life and death. However, since last year's house card game quickly became popular, the board game began to shine, and the amazing profitability also attracted many investors to go on.
Reporter: What is your opinion on the future development of the chess market?
Chen: Since the second half of this year, everyone has heard a lot of remarks about the chess game industry becoming "Red Sea" and "Dead Sea". In the view of the first chess, the market for local chess has always existed, but in the case of a large influx of funds and entrepreneurs, the market has become less clear. The first chess card believes that this situation will end at the end of this year. Some small and medium-sized manufacturers with insufficient market experience and improper product promotion may fall down, and those who survived during this period will become better and better.
Reporter: What are your expectations for future company development? What is the specific plan next?
Chen: The company has slowly passed the year of the year. The number of people has changed from the original single digit to the current double digit. With the growth of the staff and the increase of the department, we believe that our company will get better and better. Next, we will continue to recruit and focus on the first chess card project, so that the first chess card has a certain right to speak in the chess market. Although we do not produce chess games ourselves, we have a firm evaluation of the chess game and the chess platform. right!
Reporter: What do you think is the most critical thing in running a chess game?
Chen: The key to running a chess game in my mission is divided into 3 conditions.
Basic conditions: eyes, hands fast.
Intermediate conditions: sincerity, relationship.
Advanced conditions: advertising, investment.
Reporter: For those entrepreneurs who are still watching the market, what advice do you have for them?
Chen: Waiting and watching will continue to wait and see. If you make money, you will continue to make money. You will always stand on the shore. How can you understand this market? Just like today, I said to my staff, come out with a plan. Don’t say that this plan can’t be done in an absolute tone. I can’t do it. I can’t do it. I’m gonna veto myself. You have to believe in yourself. You believe in you. I will be able to complete the task that others can't complete. The market has a golden dividing line. The 28th test is accurate. The success will always belong to the "two", so I am a young person or entrepreneur: I believe in myself and dare to try and try. At the same time, be responsible for yourself and the team company!
Reporter: Ok, I am very grateful to Mr. Chen for his interview with China AR Network today. We will release it on the AR website in China soon!
Chen: You are welcome, I am also sharing some opinions and entrepreneurial experience on the chess market!
In general, the first chess card is a comprehensive portal that focuses on building its own distinctive brand. It is a third-party independent chess game portal that integrates games, information, platforms and evaluation. Provide players with a full range of game products and experiences. The purpose of the first chess is to always stand in the perspective of the player, analyze the player's needs, and create a most open and formal game platform for the player. Here, you can find any game content you need, let the first chess board to spend the boring and long free time with you.
Original text publishing address: First chess card http://
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