In recent years, SaaS has become hot, and the market penetration and awareness of B-side merchants accessing SaaS has gradually increased. The competition of SaaS service providers in restaurants is becoming more and more fierce, and the degree of competition can be described by close-knit.
Silver Box, a SaaS Internet company that provides commercial intelligence cloud POS solutions for retail, catering and pan-industry merchants, has evolved over the years and has accumulated a long history of industry accumulation. Now it has a place in the catering SaaS industry and is subverting tradition. In the new revolution of the catering industry, there has been an unprecedented flood of power.
The company was founded in 2014 and is headquartered in Hangzhou. The company rarely appears in news reports, but its low-key but extraordinary strength.
Even the popular catering brands such as Quanjude, Fat Brothers, Furnace, Baguo Cloth, Huang Jihuang, Yu Zhi, and the boss are in love with fish are his merchants. In the introduction of the silver box on Baidu, you can see such a sentence: "Make business smarter and make business smarter". From the mission of the company, it is enough to see his ambition.
Why is the silver box so popular?
Catering SaaS “Open source and thriftyâ€: reduce operating costs, gather customers, and increase revenue
Peer competition, consumption upgrades, high rents, high labor costs, high raw material costs, low profits, low customer loyalty and other factors, catering companies want to share a piece of the industry growth is not easy. Facing the embarrassment of the restaurant, the Silver Box has developed a series of products such as cloud POS-SAAS system and simple payment, providing one-stop services such as booking, queuing, ordering, cashier, and member marketing, so that the restaurant can realize the order in the order and cashier. Open source and throttling.
In April of this year, Alipay's word-of-mouth issued a “code strategyâ€, which plans to connect 3 million stores to the mobile Internet through QR codes and word-of-mouth stores, and provide merchants with a new path from “QR code-store-paymentâ€.
As soon as the word-of-mouth "code strategy" was released, the silver box, a deep-seated service provider of the word-of-mouth platform, was keenly aware of the huge potential of this strategy, and timely proposed the trinity with "code" as the core and "payment-marketing-service" as the content. Code strategy. Smart, simple and efficient connection of people and services through a simple QR code to resist the changing needs of the market.
This strategy is manifested through three specific functional services: “table-to-table scanning, second payment, and single product marketingâ€.
Tableside scanning code ordering is a part of the intelligent management of food and beverage. After the customer scans the table code, they can queue, order and pay at the restaurant's online store. The restaurant has achieved the goal of reducing labor costs, improving meal efficiency and improving turnover rate by opening “scan codeâ€.
The second payment realizes the triple function of “billing bill + online payment + automatic discount write-offâ€. Customers paying for the bill do not need to go to the checkout counter or wait for the waiter, which is convenient for the customer and reduces the pressure on the restaurant. The second payment is also perfectly synchronized with the single product marketing. When the customer pays the bill, the discount in the bill will be automatically deducted, and the customer can enjoy the discount immediately.
Single product offers meet the marketing needs of different business scenarios, helping merchants promote sales, build brands, activate store traffic, and anchor customers. The single product marketing and seamless integration of “scan code ordering†and “second pay†realize the function of payment and write-off.
Lightweight applications plug the wings for mobile payment cities
With the popularity of mobile payment, it is a habit for many young people to go out with only one mobile phone. Whether it is going out for dinner or shopping, just take out the mobile phone and scan the QR code to complete the payment easily. At present, Alipay “mobile payment city†extends from Hangzhou to Central China, North China, South China and Southwest China. And Alipay wants this trend to become the norm in the country within five years.
Not only in the catering industry, the application of silver boxes has penetrated into more than a dozen trading scenarios offline, becoming a powerful booster for Alipay's “mobile payment cityâ€. According to the feedback from Jinan, the silver box system is safe and effortless to use. It does not need to replace the original cash register system and hardware when using, zero cost investment, light deployment, and quick start. The product is more robust, similar to "fool", and employees get started quickly. If there is a problem during use, the Silver Box staff will respond quickly and will not affect the store business.
It is understood that the silver box has served more than 100,000 merchants in more than 150 cities across the country. Last year, even in the double 12 of the passenger flow, the system still runs smoothly, ensuring that the merchants are safe, stable and quick to collect cash, which is quite powerful.
The payment industry "two clears" chaos like a cluster of silver boxes firmly put an end to
Merchants must use the system well and have financial security. At the beginning of this year, Yang Ma issued the “Notice on Aggregation Payment and Remediation†to combat online payment “Second Clearanceâ€.
The POS machine or cashier terminal of the “Second Qing†company needs to carry out two liquidation, that is, the settlement funds are transferred from the bank or the third-party payment institution to the account opened by the “Second Qing†company, and then processed by the company, and then settled to the merchant. The result may result in a platform “funding pool†model, which in turn creates a “running†risk. The silver box is determined not to do "two clears". The merchants directly sign Alipay. The only signing of the technical service contract with the silver box is not to sign any terms related to the rate. The transaction settlement is directly transferred from Alipay to the merchant to ensure the security of the merchant account.
The silver box is much more popular with merchants. In the future, the key channel for mass payment transactions, big data gold mines and precision marketing through data analysis will inevitably bring new potential to the business.
Silver Box, a SaaS Internet company that provides commercial intelligence cloud POS solutions for retail, catering and pan-industry merchants, has evolved over the years and has accumulated a long history of industry accumulation. Now it has a place in the catering SaaS industry and is subverting tradition. In the new revolution of the catering industry, there has been an unprecedented flood of power.
The company was founded in 2014 and is headquartered in Hangzhou. The company rarely appears in news reports, but its low-key but extraordinary strength.
Even the popular catering brands such as Quanjude, Fat Brothers, Furnace, Baguo Cloth, Huang Jihuang, Yu Zhi, and the boss are in love with fish are his merchants. In the introduction of the silver box on Baidu, you can see such a sentence: "Make business smarter and make business smarter". From the mission of the company, it is enough to see his ambition.
Why is the silver box so popular?
Catering SaaS “Open source and thriftyâ€: reduce operating costs, gather customers, and increase revenue
Peer competition, consumption upgrades, high rents, high labor costs, high raw material costs, low profits, low customer loyalty and other factors, catering companies want to share a piece of the industry growth is not easy. Facing the embarrassment of the restaurant, the Silver Box has developed a series of products such as cloud POS-SAAS system and simple payment, providing one-stop services such as booking, queuing, ordering, cashier, and member marketing, so that the restaurant can realize the order in the order and cashier. Open source and throttling.
In April of this year, Alipay's word-of-mouth issued a “code strategyâ€, which plans to connect 3 million stores to the mobile Internet through QR codes and word-of-mouth stores, and provide merchants with a new path from “QR code-store-paymentâ€.
As soon as the word-of-mouth "code strategy" was released, the silver box, a deep-seated service provider of the word-of-mouth platform, was keenly aware of the huge potential of this strategy, and timely proposed the trinity with "code" as the core and "payment-marketing-service" as the content. Code strategy. Smart, simple and efficient connection of people and services through a simple QR code to resist the changing needs of the market.
This strategy is manifested through three specific functional services: “table-to-table scanning, second payment, and single product marketingâ€.
Tableside scanning code ordering is a part of the intelligent management of food and beverage. After the customer scans the table code, they can queue, order and pay at the restaurant's online store. The restaurant has achieved the goal of reducing labor costs, improving meal efficiency and improving turnover rate by opening “scan codeâ€.
The second payment realizes the triple function of “billing bill + online payment + automatic discount write-offâ€. Customers paying for the bill do not need to go to the checkout counter or wait for the waiter, which is convenient for the customer and reduces the pressure on the restaurant. The second payment is also perfectly synchronized with the single product marketing. When the customer pays the bill, the discount in the bill will be automatically deducted, and the customer can enjoy the discount immediately.
Single product offers meet the marketing needs of different business scenarios, helping merchants promote sales, build brands, activate store traffic, and anchor customers. The single product marketing and seamless integration of “scan code ordering†and “second pay†realize the function of payment and write-off.
Lightweight applications plug the wings for mobile payment cities
With the popularity of mobile payment, it is a habit for many young people to go out with only one mobile phone. Whether it is going out for dinner or shopping, just take out the mobile phone and scan the QR code to complete the payment easily. At present, Alipay “mobile payment city†extends from Hangzhou to Central China, North China, South China and Southwest China. And Alipay wants this trend to become the norm in the country within five years.
Not only in the catering industry, the application of silver boxes has penetrated into more than a dozen trading scenarios offline, becoming a powerful booster for Alipay's “mobile payment cityâ€. According to the feedback from Jinan, the silver box system is safe and effortless to use. It does not need to replace the original cash register system and hardware when using, zero cost investment, light deployment, and quick start. The product is more robust, similar to "fool", and employees get started quickly. If there is a problem during use, the Silver Box staff will respond quickly and will not affect the store business.
It is understood that the silver box has served more than 100,000 merchants in more than 150 cities across the country. Last year, even in the double 12 of the passenger flow, the system still runs smoothly, ensuring that the merchants are safe, stable and quick to collect cash, which is quite powerful.
The payment industry "two clears" chaos like a cluster of silver boxes firmly put an end to
Merchants must use the system well and have financial security. At the beginning of this year, Yang Ma issued the “Notice on Aggregation Payment and Remediation†to combat online payment “Second Clearanceâ€.
The POS machine or cashier terminal of the “Second Qing†company needs to carry out two liquidation, that is, the settlement funds are transferred from the bank or the third-party payment institution to the account opened by the “Second Qing†company, and then processed by the company, and then settled to the merchant. The result may result in a platform “funding pool†model, which in turn creates a “running†risk. The silver box is determined not to do "two clears". The merchants directly sign Alipay. The only signing of the technical service contract with the silver box is not to sign any terms related to the rate. The transaction settlement is directly transferred from Alipay to the merchant to ensure the security of the merchant account.
The silver box is much more popular with merchants. In the future, the key channel for mass payment transactions, big data gold mines and precision marketing through data analysis will inevitably bring new potential to the business.
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