The origin of Bandai Nanmeng Palace
Bandai is one of the largest integrated entertainment companies in Japan, mainly involved in entertainment, networking, animation products and its surroundings. The number of sci-fi and anime models produced by it is the highest in the world. The most famous ones are non-GUNDAM (continental transliteration "Gunda", Hong Kong transliteration "Gundam", Taiwan transliteration "steel bomb" series is none other than. Headquartered in Tokyo, Japan, the company has 27 subsidiaries in eight major regions of the world. In addition to toys and children's entertainment, Bandai's global reach includes game software, multimedia, music, feature films, vending machines, game cards, candy and licensed clothing.
Nanmeng Palace is a well-known game company in Japan. It is headquartered in Tokyo, Japan, and is one of the pillar companies in the Japanese game industry. Since its inception in 1955, it has published popular high-definition video games in the arcade, FC, 3DS series and Xbox series.
On September 29, 2005, the merger with Nanmeng Palace and the establishment of Nanmengwan Bandai Development Co., Ltd. became the third largest enterprise in the Japanese video game industry after Nintendo and SEGA-SAMMY Group.
Bandai Nanmeng Palace was one of the first major game companies to enter the Chinese market actively. As early as 1993, Bandai established Hong Kong Co., Ltd. in Hong Kong before it was merged with Nanmeng Palace. After the official merger of Bandai Nanmeng Palace, the first direct contact with Greater China was in 2009, when the company established the current Taiwan Bandai Nanmengmei Partner Co., Ltd. in Taipei. Then, in January 2015, Bandai Nanmeng Palace established “Wan Dai Nan Meng Gong (Shanghai) Trading Co., Ltd.†(a wholly-owned subsidiary of Hong Kong Branch) in Shanghai, and officially entered the Chinese mainland.
The financial report of Bandai Nanmeng is still very scary.
Japan's Bandai Nammae HD Company announced the March 2017 issue of the interim report (April 1, 2016 to March 31, 2017), with annual sales of 620 billion yen (approximately RMB 37.6 billion). The year-on-year growth rate was 7.7%. The operating profit was 63.2 billion yen (up 27.4% year-on-year), the current profit was 63.2 billion yen (up 24.7% year-on-year), and the current net profit was 44.1 billion yen (about 2.67 billion yuan). , an increase of 27.7% year-on-year, the overall growth rate of gain.
The following is an analysis of the profit situation of various departments of Bandai Nanmeng Palace:
The status of the Toys Division - sales of 193.2 billion yen (down 6.4% year-on-year), departmental profit of 10.9 billion yen (down 33.9% year-on-year)
In terms of toys , the income of popular goods with higher profitability in Japan and Asia has declined to some extent compared with the same period of the previous year, but the main IP products in various regions are still in stable income. Japan's popular IP products, including the "Mobile Suit Gundam" series, "Kamen Rider" series, "Dinosaurs" and "Beautiful Girl of Light" series still maintain good sales. At the same time, the Bandai Nanmeng Palace is also implementing measures to expand the products for the adult group and the IP product lineup.
In overseas situations , the "Mobile Suit Gundam" series is still popular in the Asian region, sales volume has maintained a strong trend, and some of the collectible toys for adults have a high popularity. The toys around the "Dinosaurs" series are still very popular in Europe and America. Bandai Nanmeng Palace is also actively promoting commercialization of local IP in Europe and America.
Network Multimedia Entertainment Division - sales of 380.2 billion yen (up 18.5% year-on-year), departmental profits of 44.2 billion yen (up 85.1% year-on-year).
In the home game business , the two works "Dark Soul 3" and "Dragon Ball: Super Universe 2" for sale in Europe and the United States still maintain a good sales trend. Mobile games and PC online games, "Idol Master Cinderella Girls Starlight Stage" and other major mobile games operating in Japan are currently stable, and the global distribution of the "Dragon Ball Z burst war", "One Piece: Treasure Hunt", etc. Popular IP games also have a good revenue contribution.
In terms of entertainment facilities , Bandai Nanmeng Palace is actively investing in VR-related business development.
Audio-visual entertainment division - sales of 56.2 billion yen (up 8.3% year-on-year), sector profit of 13.4 billion yen (up 15.2% year-on-year).
The sales performance of the physical movie products, music CDs and surrounding products of the "Girls and Chariots" series of theatrical version is still strong, and there are good returns at present. "Lovelive! The popularity of the series is still very popular. The online and offline activities, together with the diversification of movies and music, have also contributed a lot to the overall revenue of the department. In addition, the physical Blu-ray version of the "Mobile Suit Gundam THE ORIGIN" series also has a stable income.
Other divisions - sales of 26.7 billion yen (down 2.4% year-on-year), operating profit of 700 million yen (down 37.5% year-on-year)
Look at the latest earnings report for the first quarter of the 2018 fiscal year (April 1 to June 30, 2017), with sales of 144 billion yen (about 8.72 billion yuan, down 0.5% year-on-year), operating profit is 15.6 billion yen (about 945 million yuan, a year-on-year decrease of 33.3%), regular profit of 16.2 billion yen (about 9.8 billion yuan, down 29.2% year-on-year), quarterly net profit of 13.4 billion yen (about 812 million) Yuan, a year-on-year decrease of 27%), the overall reduction in the state of income reduction.
Due to the release of a relatively high-yielding new work ("Dark Soul 3") in the same period of the previous year, Bandai Nanmeng’s decline in revenue during the quarter was a matter of course. However, from the perspective of the company's overall annual development plan, the main IP and game business still has a relatively positive development trend.
The following is an analysis of the profit situation of various departments of Bandai Nanmeng Palace:
The status of the Toys Division - sales of 42.7 billion yen (down 11% year-on-year), departmental profit of 1.3 billion yen (down 61.8% year-on-year)
In terms of toy sales , the company's popular IP series continued to maintain stable returns in Japan this quarter, including the "Kamen Rider" series, the "Dinosaur Team" series and the "Dragon Ball" series. In addition, the "Mobile Suit Gundam" series model is still the main force of the toy division. At the same time, the Bandai Nanmeng Palace is also actively implementing measures to expand the products for the adult group and the expansion of the IP product lineup.
Overseas , the "Mobile Suit Gundam" series model is still popular in the Asian region, sales volume has maintained a strong trend, and some of the collectible toys for adults have a high popularity. Popular IP "Dinosaur Team" series is still the main sales force in Europe and America. However, the overall performance of the toy division in the first quarter still declined compared with the same period of the previous year.
Network Multimedia Entertainment Division - Sales of 91.7 billion yen (up 7.1% year-on-year), sector profit of 12.7 billion yen (up 23.4% year-on-year).
The revenue of Bandai's mobile games has maintained a steady trend. However, there was a certain decline in home games compared with the same period of the previous year. The main reason was that there was no newer popular release in the first quarter. Popular IP such as "Dragon Ball Z burst war" and "One Piece: Treasure Hunt" for global distribution still maintain a good rate of return. In Japan, the main mobile game "Idol Master" series is the main source of income, while the new series "Idol Masters Million Live Theater Time" was launched in the first quarter and won the support of many players. The start was good.
In terms of home games , the new series "Tekken" series "Tekken 7" was released in Europe and America, and won the praise of the media and players.
In terms of entertainment facilities , in addition to the opening plan of new game stores, Bandai is also actively investing in new machines that use VR technology in its game centers.
Audio-visual entertainment division - sales of 10.4 billion yen (down 23.6% year-on-year), sector profit of 2.6 billion yen (down 43.1% year-on-year).
Compared with the same period of the previous year, the overall performance of the department in the first quarter fell sharply. The Mobile Suit Gundam series and the LoveLive! series are still the mainstay of the revenue. In addition, the related license proceeds of works such as "Girls and Chariots" and "Black Basketball" also contribute to the departmental revenue.
Bandai Nanmeng Palace announced an upward adjustment of the expected financial report for the second quarter of March 2018 and the expectation of the financial report. Half-year sales from April 1 to September 30 were raised from 275 billion yen to 295 billion yen (up 7.3%), and operating profit was raised from 22.5 billion yen to 27 billion yen (up 20%) %), the current profit increased from the original 23 billion yen to 27.5 billion yen (up 19.6%), and the current net profit was raised from the original 16 billion yen to 20 billion yen (up 25%).
For the reason for the upward revision of the financial report, Bandai Nanmeng said that the related income of the network multimedia entertainment business sector showed a foreseeable upward trend. Regarding the upward adjustment plan for the expected financial report for the March 2018 period, only sales have been raised from the original 600 billion yen to 620 billion yen.
Finally, Bandai Nanmeng Palace announced its financial forecast for FY 2018 (April 1, 2017 to March 31, 2018). It is expected that the annual sales will be 620 billion yen (mainly flat) and operating profit will be 57 billion. The yen (down 9.9% year-on-year), the current profit was 58 billion yen (down 8.4% year-on-year), and the annual net profit was 40 billion yen (down 9.4% year-on-year).
How did Bandai grow up and become a world-renowned company?
When it comes to Bandai, it has to be mentioned that the founder of the family, Zhizhi Zhizhi, founded the Bandai House in 1950. The Bandai House started to make some dolls with cloth, and then earned the first pot of gold through the rubber ball developed by his company. In 1951, Bandai launched the first metal toy b26 model aircraft. This metal toy was very successful. At that time, it sold 500,000 units, which laid a good foundation for the metal toy products behind Bandai. Moreover, Bandai also proposed a toy security system at that time, which is to guarantee repairs. Guarantee the exchange of such a system. This has brought great reputation and sales to Bandai.
(Shanke Zhizhi)
In 1961, Bandai officially changed its name from Bandai to Bandai. Since Bandai was still a relatively young company at the time, it was confronted by toy elders. Therefore, Bandai joined forces with five other companies to form the Toy Six Society. Study together, study, etc. At this time, Bandai launched the first character toy, Astro Boy. Great success. In the 1960s it can be said that it was the beginning stage of Bandai.
In the 1970s, Japanese animes began to rise, and various anime characters became more and more popular among children. Bandai, who saw business opportunities, was determined to make characters around, but at that time, the risk of developing characters was high, so Bandai created a new one. The company called PIPPIN as a subsidiary to produce toys around the character. In 1974, PIPPIN produced the doll of Devil Z, which was produced with a new die-casting technique. However, because the name of the die-casting demon Z was not very good, it was renamed the super alloy that is now familiar. Since then, the brand of superalloys has been born. Since then, it has been producing all kinds of Godzilla series, special film, team series, Altman and so on. In 1976, the turnover exceeded 14.6 billion yen, surpassing the parent company Bandai and surpassing the first TOMY at that time. At this time, Bandai certainly can't do anything, and merged with PIPPIN. Since then, it has become a large company of peripheral production.
In the late 1970s, BANDAI won the copyright of Dongying's popular movie "Takakaro (Nagano)", and launched a 1/48 ratio super gorgeous painted trailer, which sold more than 100,000 units. Later, a super large 1/20 version with a total length of 55 cm was developed, and production has been produced until now.
In 1971, Bandai also established a subsidiary called the Bandai model. This Bandai model is the Shizuoka workshop of Imai Science and Imai Science previously acquired. By the way, the reason why I chose to set up a model factory in Shizuoka was because Shizuoka has been a master craftsmanship since ancient times, bringing together craftsmen who are good at wood carving. In the early model making, the prototype had to be carved out of wood, and then turned into a metal mold. Compared with the technology of automatic computer design and processing, the difficulty is not the same. Therefore, the production of models requires skilled first-class woodcarvers, which is why Shizuoka has developed into a model industry. Steel is responsible for research and development of models and manufacturing. The Tokyo headquarters is responsible for sales.
At that time, a 1:48 machine division series was developed, which was not only affordable but also had internal architecture. It is comparable to 1:35 in Tamiya. In 1978, the space battleship Yamato, Bandai's super alloy series was well received. At that time, the entire shape of the toy inside the toy and the motor toy will be affected. At this time, Bandai also paid more attention to the display function of the toy. This also laid a good foundation for Bandai's future plastic model. This system was later inherited by Gundam, and he also became the main development direction in the 1980s.
In 1980, the founder of Bandai, the president of Bandai, retired and handed over to his son, Shan Kecheng. Since Shan Kecheng originally wanted to be an editor and failed to join Bandai after he wished, it was not very interested in toys. As soon as he took office, he promoted the development of various generations of stationery, snacks, music, video and other aspects. At that time, due to the bottleneck of the toy industry, various toy manufacturers were constantly robbing resources, which also led to the fall of the toy society in 1984. In the 1980s, the game industry has risen, and the rise of Nintendo and Sega has also swayed Bandai’s status as an entertainment boss. In 1983, Bandai decided to go public and integrate the next eight companies in his company for merger. After the capital reorganization, Bandai became the first toy company to be listed in 1986.
(山科诚)
In 1989, Wanji received a technology company and changed its name, which is now the famous boutique factory glasses factory.
In 1999, the Gundam model broke through 300 million sets.
After years of hard work in Bandai in 2003, the industry reached the highest point in history.
In 2005, Bandai and Nanmeng Palace merged to form the Wannong Nanmeng Palace. The company that was second only to Nintendo Sega in the entertainment industry was born.
In 2006, Bandai established the Home Machine Game Division and began to develop the game industry.
In 2010, the Gundam model broke through 400 million and opened a cafe in Akihabara.
In 2012, it opened 1:1 in Odaiba.
After entering the year 2000, we continued to expand our international business, and established Bandai Korean goods, Bandai Singapore, Bandai China, etc...
At the end of 2016, Bandai Namco invested in artificial intelligence startup Heroz, and the amount of the investment has not been made public. Previously, the Heroz team's algorithm defeated the human professional player in the public game of chess (Japanese chess). I hope to use Heroz's resources to improve the behavior of non-player-controlled characters in future games, but they may be able to practice simpler games before actually using Heroz's technology to create a new IP for the successor Dark Soul.
This is how Bandai has grown from a small company to an international company.
Although the industry of Bandai Nanmeng is getting bigger and bigger, the means of this pit is getting more and more sophisticated. For example, if you change the color, you will sell it. The transparency is limited. After the first half of the year, it will come again. Dial the reprint and so on... In short, the little friends play and cherish.
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