Furniture hardware industry adjusts marketing model to quickly occupy the international market

There is no standard industry classification for furniture hardware accessories in China. It belongs to the hardware industry - hardware and tools branch, and also belongs to the furniture industry - the branch of furniture raw and auxiliary materials. Therefore, the concept of domestic furniture hardware accessories is still There is no clear conclusion. Luo Baihui, secretary-general of the International Association of Mould & Hardware Plastics Industry Suppliers, pointed out that the country has adjusted its economic strategy from export-oriented to domestic demand-oriented, and vigorously promoted the development of domestic trade. Furniture accessories and other industries should quickly adjust their strategies, "exports" and "internal demand." At the same time of development, it is necessary to increase the development of the domestic market.

China's hardware furniture and plastic parts industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly enter the stage of growth and maturity. Luo Baihui believes that during this period, China's furniture exports accounted for about 22% of the world's total, of which the US and EU markets accounted for more than 75 percent of China's furniture exports. Relying on e-commerce, the furniture hardware industry has acquired a new effective marketing model to meet the furniture needs of a large number of young people. In the past two years, the emerging e-commerce model in China has received good feedback after moving home to online direct sales.

Traditional Chinese furniture originally did not require furniture hardware fittings. All functions were realized on the basis of wooden structure. In ancient times, metal was only used as a decoration in furniture. Until the Qing Dynasty, metal was in furniture (mainly wooden boxes). , cabinet locks, edging, hinges, etc.) to achieve a simple function, 80s plate furniture imported from the West, China, furniture hardware accessories began to use a lot of furniture, after nearly 30 years of development, hardware furniture accessories The role in furniture is also becoming more and more important. People's attention to the quality of furniture has also begun to shift from sheet metal and environmental protection to hardware accessories.

With the modernization and individualized development of furniture cabinet accessories in recent years, the demand for furniture has gradually shifted from the most primitive storage function to the demand for exquisite life experience, and these experiences directly feel the furniture hardware accessories. Therefore, in the future, furniture hardware accessories will become the most critical factor in the overall quality of furniture.

With the development of the Internet of Things, mobile payment and cloud computing, consumers will make resources more concise and convenient in the future. E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. Furniture is sold online so that consumers can add furniture to their homes without leaving their homes.

The prospect of hardware accessories is considerable, and the market competitiveness of furniture manufacturing enterprises is enhanced. The diversification of the substrate, the change of structure and the increase of the use function make the function of furniture hardware on furniture no longer just the connection of decoration and some moving parts. Sexual requirements are getting higher and higher, and the fields involved are becoming wider and wider. With the development of industrial technology, furniture hardware accessories have achieved mechanized mass production, and hardware accessories have higher requirements for versatility, interchangeability, functionality and decoration.

The status quo of furniture hardware industry: encounter design bottleneck

At present, the hardware on the market is very rich in variety. The world's best professional hardware manufacturers will work hard on the design of their own products, and foreign famous manufacturers continue to develop new products, bringing a new look to the design of furniture hardware accessories.

Today, the products tend to be homogenized. The powerful manufacturers use the advanced technology to design more humanized functions for the products, and the more fashionable appearance makes them closely connected with the changes of furniture style. According to the survey, for those small furniture companies, the use of foreign hardware is an important way for them to quickly improve product quality and visibility.

Foreign hardware has such a position in domestic furniture products, and is inseparable from its own advantages. It is reported that more than 90% of high-end furniture is equipped with foreign hardware. Foreign hardware has become the main symbol of high-end furniture. Although some domestic large-scale furniture enterprises have already had a certain popularity, in order to adapt to the fierce market competition in the high-end furniture field, they have to use a large number of foreign hardware to further expand the market share of products.

There are hundreds of brands of furniture hardware in the domestic market, but there are very few companies that have a certain reputation in the market, especially the domestic hardware products can enter the ranks of high-end products. The majority of hardware companies should be aware that the design level, manufacturing technology and management level of China's furniture hardware accessories are still relatively backward, compared with industrial developed countries.

The design era of China's furniture hardware accessories industry has quietly arrived. At the same time, design is increasingly becoming a bottleneck restricting the development of China's furniture hardware accessories industry. Hardware companies must improve the design and production level of furniture hardware accessories through high-tech, and cooperate with advanced management to accelerate development and make China's furniture hardware accessories industry to a new level.

Development trend of furniture hardware accessories: people-oriented

The development of modern furniture hardware accessories also advocates people-oriented, and popular all kinds of new high-end disassembled furniture hardware.

The development and introduction of new hardware accessories, the updating and improvement of functions, styles and quality have also given the continuous development of furniture styles and functions. The standardization of furniture also makes furniture hardware more convenient in terms of versatility, interchangeability and functionality.

For example, there is a newly developed hardware that is very expensive. Most of the furniture shipped from China to Europe uses this disassembled hardware, which saves a lot of installation time and can be assembled quickly. In order to improve the production efficiency of furniture, to facilitate production and design, the processing of furniture holes has been standardized, serialized and generalized, resulting in a 32mm series, which has achieved standardization and strong interchangeability of furniture parts.