CCTV exposure mattress industry status is emerging in the mattress industry

Recently, the Beijing Consumers Association conducted a comparative experiment on 50 mattress products. The results showed that the unqualified rate was as high as 50%, and brands such as Haishu House and IKEA were listed. The industry believes that the sampling inspection not only exposed the status quo of the mattress industry, but also provided a good opportunity for industry integration.

The reporter learned from the China Consumers Association that the 50 samples taken from the Beijing city, suburban furniture market and online platform were purchased randomly, involving 50 enterprises in 7 provinces and cities including Beijing, Tianjin, Hebei, Shandong, Guizhou, Guangdong and Zhejiang. Production of mattresses. Including 37 spring mattresses and 13 brown mattresses, the quality failure rate was 43.2% and 69.2% respectively. A total of 8 samples exceeded the standard, and the highest data exceeded the national standard by about 30 times. Five of the six online shopping products have adulteration problems.

According to the statistics of brokerage firms, the concentration of the top eight brands in China's mattress industry is only 11%. In 2010, the concentration of the top five brands in the United States has reached 68%, and the concentration of domestic industry needs to be improved. This exposure will help to sort out the industry order, and the consumption upgrade of mattress products will become a trend. Leading companies will gain greater market share by virtue of brand advantages.

It is reported that there are thousands of mattress enterprises in China, among which there are about 20 professional mattress manufacturers with an annual production capacity of over 200,000. There are many mattress brands, and the price ranges from several hundred yuan, several thousand yuan to several tens of thousands. Wait, the quality is mixed.

The data shows that in 2012, the overall transaction volume of China's real estate market recovered significantly compared with 2011, and increased by more than 30% compared with the same period of last year. In the first quarter of this year, under the stimulation of “National Five”, the last bus effect caused short-term blowout of real estate transactions. Oriental Securities Industry Analysis Zheng Wei said that in general, the recovery of real estate transaction volume will be reflected in the income growth of furniture enterprises within six months to one year, as the basic furniture of urban residents, it is expected that mattress manufacturing enterprises in the first half of 2013 Income growth will be more optimistic.