The packaging design directly affects the appearance of the product. When shopping for goods in the mall, the appearance of the product often has a great influence. A product with a beautiful design and an unobtrusive product is definitely the former. Consumers' eyes, this naturally increases the probability of consumers buying.
Whether the product packaging design is beautiful, in which the appropriate packaging materials should be selected, and at the same time, the packaging method is used ingeniously to decorate the structure and shape, and enhance the appearance of the whole product. From this, we can know that the product packaging design has creative ideas. In addition, the use of packaging materials is also a top priority. Let's talk about the factors affecting packaging materials.
1, shape elements
The shape factor is the shape of the product packaging surface, including the size, size and shape of the display surface. There are three kinds of forms we see in daily life, namely natural form, artificial form and occasional form. But when we study the morphological composition of products, we must find a form that is suitable for any nature, that is, to extract the common regularity, called the abstract form.
2, composition elements
Composition is a complete picture of the trademarks, graphics, text and combinations of the product packaging display. The combination of these four aspects constitutes the overall effect of the packaging material. Commodity design composition elements, such as trademarks, graphics, texts and colors, can be called excellent design works if they are used correctly, appropriately and beautifully.
3, graphic design
The packaging material graphic mainly refers to the image of the product and other auxiliary decorative images. As the language of design, the graphic is to express the internal and external components of the image, and to convey the information to the consumer in the form of visual image. For this purpose, accurate positioning of the graphic design is critical. The process of locating is the process of familiarizing with the entire content of the product, including the characteristics of the product, the meaning of the trademark, the name of the product, and the status quo of similar products.
Graphics can be divided into physical graphics and decorative graphics.
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