Chen Baoguang, Vice Chairman of China Furniture Association
“ Resellers are quite weak links â€
We started to prepare for this event, because the procurement section we have in this place, and the representatives of the four major commercial and trade capitals we invited, participated in the event. I originally wanted to explore some issues in the field of Chinese furniture circulation sales. Since this time, especially the dealers feel that the pressure is relatively large. In fact, why are we commending the 123 sales companies that we just mentioned during this time period, and giving encouragement to everyone at a difficult time, at least in spirit? So that everyone can explore the future of China's furniture sales in a difficult stage at this time.
From my own feelings, in our few pieces, in the field of manufacturing, store construction, construction of merchants, plus sales, if you compare these three big blocks, dealers are quite weak links, In other words, they are also vulnerable groups. Especially in difficult times, under the weight of the market, it seems helpless. However, this link is particularly important. If there is no sales, it will not be able to achieve the output value of 110 billion yuan that Mr. Zhu said just now, 38.8 billion yuan, and more than 700 billion yuan. This is the ex-factory price. This market is still much larger than the US. There should be More than two billion dollars. The United States has only $60 billion in the market. These are all through the sellers, that is, through the 123 companies that have just said that they are outstanding representatives. Now, in these markets, each has more than 3,000 sales companies, Lecong, Xianghe, Sakaguchi, Chengdu, at least There are more than 10,000, and this team is huge.
We have been discussing what to do in a weak situation. The Professional Committee of the China Furniture Association has been registered with the Ministry of Civil Affairs, and the retail team will pull the team up at an appropriate time. However, we are watching, organizing, and passing through today's four major business capitals, and possibly through professional teams. Our mahogany has specialized dealers, which can be found in different professions and sub-regions. We hope to pull this team up.
Moderator: Although the question asked is more macro, but Chairman Chen immediately pulled the problem back to the sharp level, which is the dilemma of the dealer. It is still early as a source of media information, because I got a lot of dealers before going to Milan. The news, two industry insiders revealed that the market rate of some stores in third-tier cities even reached 70% to 80%, some dealers have excessive pressure, have opinions on the store, besieged, etc., and some places Some brand dealers appear to threaten their own business pressure by jumping off the building. This problem is actually the weakest link in the current furniture industry, and the reality of the dealers' sector is very large.
Chen Baoguang: In the past, I felt that the profit of this piece of sales was bigger than that of the factory. Now it seems that they are a lonely boat in the ocean of goods, which deserves our attention. A dealer from the rent to the decoration to purchase, to other aspects of the investment, there is no one million, is ordinary goods, not one million is difficult to do. However, after this million investment, it is very likely that tomorrow will become a bubble and no return. The landlord is still adding value. Even I heard that some dealers borrowed money and used the house as a mortgage. The reason why they wanted to jump was because his house was gone.
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