According to public data from the China Drying Clothes Association and other institutions, the current penetration rate of smart washing machines in China is less than 1%, while that of Japan and South Korea is as high as 40%. The sluggish penetration is in stark contrast to the user's increasing purchasing power and upgraded home demand, and the huge market space requires benchmarking products with a high-quality experience.
After more than 10 months of research on the smart washing machine market, based on the pain points of users using traditional drying racks and existing washing machines, Haier Smart Connected Platform has launched a professional brand of smart washing machines. Designed to provide users with a complete set of smart drying solutions to make a better life.
Investment conference in early July, under Yu Mei hanging clothes dryer product is not yet available in the case, then she won 15 million orders, which shows promising customers to the brand. Behind this kind of recognition is the satisfaction of the product to the user's needs, and the user's confidence in Haier's 33 years of deep home appliance background and strong comprehensive strength.
Haier's strength endorsement, bringing together leading technologies in smart appliances
As the pioneer of smart balcony appliances, the beauty of the washing machine can quickly respond to the needs of users for smart homes, thanks to Haier's more than 30 years of strong technical accumulation, complete sets of smart home appliances research and development (the world's top ten R & D center resources) and A huge 140 million user data support. Under this premise, the comparable washing machine integrates Haier's full smart industry chain and industry's big brand strategic service resources, further strengthening its own technical advantages and rapid satisfaction of user needs.
The products launched by Haomei washing machine will integrate Haier smart home appliances' anti-electric wall, U+ IoT technology and many other core technologies. The two products, namely, the YM70 and the YM60, which are about to come out, have six core functions: one-button intelligent control, intelligent safety sensing system, remote control, intelligent object connection, full-effect stereo drying and air drying, and light wave intelligent sterilization. Among them, the one-button intelligent control function allows the user to use the provocation to pick up and hang clothes back and forth, and does not need to laboriously move the large items such as bedding to the clothes rail outside the window. The clothes rail of the intelligent washing machine can be remotely controlled. Lifting; three-dimensional air drying function allows users to dry clothes in rainy weather, wind and dust, etc.; the original light wave intelligent sterilization technology, the sterilization rate is up to 99.99%, to meet the user's healthy drying requirements.
In addition, the smart washing machine connected to the Haier U+ platform will be available at the end of the year, which will fill the gap in the interface of the smart balcony in Haier's smart home system, and make the ecological linkage between the washing machine and the washing machine become a reality.
Integrate smart family ecology and promote industry reshuffle
It is worth noting that it is completely different from the rough-priced low-priced goods and design defects in the market. The high-end comparable washing machine is not a solitary intelligent product. The Haier U+ platform is connected to it. It is the world's first smart home, and now has six scenes including smart bathroom, smart kitchen and smart bedroom. The advent of the beautiful washing machine means the further completeness of Haier's smart family system. Since then, the smart balcony scene has an entrance, and the linkage combination between different scenes will also increase, and the establishment of a new care ecosystem will be for users. Bring a better smart family life experience.
Fully integrated with Haier's smart family scenes and ecological interactions, based on the smart balcony scene created by the beautiful washing machine, it can effectively change the user's awareness of the intelligent washing machine, allowing users to deeply experience the life brought by scientific and technological progress. The quality upgrade will promote the comprehensive popularity of smart washing machine products. At the same time, positioning the high-end intelligent washing machine will also lay a development tone for the industry, accelerate the reshuffle of the intelligent washing machine market, promote the benign competition between brands and product iteration, and finally lead the smart washing machine industry to the smart balcony. The scene continues to infiltrate and work together with the smart family system to become bigger and stronger.
Mature after-sales support, whether to create industry legends to be verified
With the rapid development of smart washing machines, after-sales problems have become the bottleneck for the development of most electric washing machine manufacturers. Installation relies on traditional offline dealers, no service standards, and uneven service quality, resulting in more and more user complaints. Umi dryers adopt online and offline parallel dual-channel sales strategy, relying on Haier's 30,000 service networks across the country, 20,000 delivery terminals and 365*24-hour customer service response mechanism, users can get the fastest speed Service support ensures that product installation and after-sales problems are resolved in a timely and effective manner.
The market generates products, and good products will also promote the transformation of people's lifestyles. As a sub-brand of Haier's intelligent Internet platform incubation, Amami has a high starting point with Haier's strong endorsement and resources to cut into the washing machine market. But in the late stage, can we grasp the pain points of users and quickly launch new products, take the lead in education and expand the market, and promote smart washing machines to leap from the traditional hardware industry into the “smart balcony appliance†industry, and create a legend of the intelligent washing machine industry, waiting for the market. Further verification.
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