The innovation of packaging shape can play a vital role in revitalizing the product and attract consumers' attention, thus promoting product sales. When using the profiling method for shape innovation,
The first step is to select the shape object to be imitated according to the market orientation of the product sales, and then to simplify and condense the shape to be imitated, not only to be similar but also to be similar.
Then, combined with the features of tinplate processing, the characteristics of design patterns, and the shape characteristics of the contents, structural innovations should be considered. At the same time, ease of use and safety should also be considered to ensure that the models, contents, and consumers' consumer psychology are coordinated. Making full use of the functions of packaging is the trend of packaging design.
Hand-push type food box, the box shape is rectangular, the bottom of the box is flush with the edge relative to the outside, and the depth of the punching is the same as the curling height. After the box bottom is crimped with the box body, the structure of the box cover is more complicated. The inner edge of the roll is rolled, one end of the cover cuts off the cover, then the inner fold is pressed tightly, and a circular transition is made with the cover body. Several positioning points are punched on the cover surface, and the push-type function is realized after the cover is closed. The structure is simple and novel, and is suitable for the packaging of children's food. After the children finish eating the contents, the packaging can be used as a stationery box, which is in line with the purchasing psychology of children and children's parents.
Liquor anti-counterfeiting packaging cans series is a successful example of functional innovation to develop new packaging. At the same time as anti-counterfeiting functions are realized, new structures and shapes are continuously developed, new combinations of functions and functions of packaging are realized, new innovations are continuously made, and a series of liquor tin packaging is formed.
Multi-purpose wine cans are composed of a can body, a tank bottom, an inner lid and an outer lid. A small hole of about 50mm is opened in the middle of the outer cover, the edge of the small hole is inside the roll, and the outer cover edge is rolled out. The inner cover is stamped and formed, and is punched at the small hole of the outer cover. After the cover is closed, the inner cover is flush with the top surface of the outer cover. Two lines are engraved at the proper position of the can body, and a rib is pressed down on the reticle. The distance from the lower reticle to the rib is equal to the inner depth of the two outer covers. After opening, anti-counterfeiting function is realized because the can body is cut off. After the can body is disconnected, the bottom cover connecting part and the outer cover form a new product - an ashtray. Alcohol and tobacco are the best partners. After the wine cans have been packaged, they become ashtrays, which are both economical and practical. This effectively realizes the secondary use of wine cans, evokes the desire of consumers to purchase, and facilitates the sales of products. The “assist role†of the packaging, at the same time, played an advertising role for the liquor producing enterprises and their products.
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