In summer, women are busy practicing yoga to lose weight. Men are keen to train muscles to shape their bodies. “Quick and profit-oriented†are all focused on personal trainers, and do not care about high training costs; and major fitness institutions, They are quietly recruiting troops to meet the market demand of personal trainers.
In addition, the number of VIPs in some high-end yoga and health clubs in the urban areas is gradually increasing to more than a thousand. The industry believes that Hangzhou's high-end fitness market space is being further opened.
Men and women spend thousands of dollars on fitness and weight loss
The annual fee of 2,200 yuan + the cost of personal training courses for 2,400 yuan/month + the cost of nutritional products such as protein powder of 3,000 yuan, and usually the personal coaching course is a three-month course, which is a comfort coach personal coaching course The threshold fee is 12,400 yuan.
“Now is the peak season. Our personal coaching courses are already full.†Although they are unwilling to reveal the exact number of people currently attending the course, the heads of the Cozy Fort Fitness Center implicitly stated that too many men in Hangzhou are “very tall.†care".
Compared to men’s weight loss, women’s investment in weight loss is even more “wonderâ€.
At present, the yoga personal trainer course in Hangzhou has a price of RMB 300 per lesson and the course varies from 15 to 45 knots. In addition, the personal trainer will also develop nutritional meals for members and nurses and nurses for the female body. It usually costs nearly 20,000 yuan.
In addition, there are a wide variety of yoga classes including flow yoga, body balance, belly dancing, aerobic fight, etc. A female member often needs to take 2 or more courses to achieve the desired effect.
Fitness agency expands recruitment of personal trainers
In order to meet the growing demand for membership, many fitness institutions in Hangzhou have begun to privately recruit private fitness coaches.
The Cosmopolitan Fitness Center in Huanglong, Hangzhou is recruiting “some†personal trainers on the condition that it has professional certificates and personal teaching experience. Recruitment began in March of this year and continues to this day. "From March to June is the peak season of the fitness industry, and it is also the time of the most people." The person in charge of the Comfort Fort Fitness Center said.
The one-wheelway fitness company and the Grand Mercure gym have recently released recruitment information for personal trainers. In the sports fitness section on the 19th floor of the popular community, you can see the post for “fitness coach†every three times.
“Now more than 50 girls come on yoga classes every day, but the capacity of the class is only 30 people a day,†said the head of the Comfort Fort Fitness Center.
In addition to personal coaching courses, yoga classes such as “Slim Yoga†and “Hot Yoga†launched by major yoga studios in Hangzhou are almost full of yoga classes that can help women lose weight and detoxify.
High-end fitness market is further opened
The Yosemite Yoga Academy in Hangzhou currently has more than 1,000 members, and each member spends more than 10,000 yuan per year.
Yoga is a "women's movement" in the minds of most people. Interestingly, the proportion of male guests in Yosemite's yoga studios is increasing by 10% to 15% per year.
"More than 10 of our male clients were motivated by their wives to practice yoga, and the rest came spontaneously," said the president of Yosemite Yoga Academy in Hangzhou. The growing number of male clients is a good thing for the high-end yoga industry. Their consumer behavior will often influence the direction of consumption in the entire market.
Analysis of the industry, Hangzhou residents generally have a strong purchasing power, the future of high-end fitness and leisure areas still have a lot of room for development.
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