At what age is Shangpin's home in Beijing's consumption cluster? Which color of TATA wooden door is the most popular in Chengdu? Which function of the Zhihuashi sofa is the largest in Shanghai? When these questions can be answered with detailed statistics, a new marketing model, the big data marketing model, is beginning to flourish in the home industry. On December 12th, together with the sales data of 17 cities across the country, the precision decoration strategy provided to more than 500 home brands allowed the industry to see the infinite charm brought by big data.
The so-called "big data", written in the book "The Big Data Era" by Victor Meyer-Schoenberg and Kenneth Cookee, means that the amount of data involved is so large that it cannot pass the current mainstream. Software tools that capture, manage, process, and organize in a reasonable amount of time become information that helps companies make more positive decisions. Big data has 4V characteristics, namely Volume, Velocity, Variety, and Veracity. The core is not to master huge data information, but to specialize in these meaningful data.
In the home industry, with the rapid rise of online shopping, the function of big data has begun to play. For example, Taobao “Double 11†has just ended, and its backstage can count the sales volume, product flow, customer evaluation, return amount, etc. of each brand according to furniture, sofa, mattress, textile products, etc., and discharge accurate rankings. . Through the optimization of the information system, the decoration network will classify, cross-compare and sub-item the huge and complicated data generated in 17 cities, and form useful information to guide enterprises to customize products according to the precise needs of consumers.
Under the support of big data, in addition to a specific brand can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also be associated with similar brands to achieve interactive marketing. In the past, the interactive marketing of the home industry relied on alliances, such as the Champion Brand Alliance, the China Good Home Brand Alliance, and the Home Eight Brand Brand Alliance, which were organized by the company spontaneously, like “Lang Langâ€, which may not necessarily correspond to the needs of consumers. Fit. Nowadays, through the visual presentation of big data, the owner's relevance to brand selection can be found. Brands with higher correlation can actively unite to provide preferential marketing or service interaction for the owners, thus truly satisfying the needs of consumers. For example, the big data statistics of the decoration network found that the owners of the Sophia wardrobes have a higher chance of choosing other brands such as Kohler Sanitary Ware, TATA Wooden Door, Boss Electric Appliance, Swiss Lusen Floor, etc. If these brands are jointly marketing, they will naturally cater to The needs of the owners will have a multiplier effect.
"The era of big data has arrived. Our mission is not only to help owners get the best brands and the best prices, but also to help brands find the most effective owners and quickly respond to consumers' demands." Huang Jie said. Wu Chenxi, chairman of TATA Mumen, agrees with this. He said that Beijing, Shanghai, Chengdu and other big cities have different consumer preferences for the same product. For example, Beijing pays more attention to quality, Shanghai pays more attention to fashion, and Chengdu concentrates on Regarding the focus of color, "only by truly understanding the needs of consumers can we put marketing into practice and achieve the ultimate in service."
A blackboard (also known as a chalkboard) is a reusable writing surface on which text or drawings are made with sticks of calcium sulphate or calcium carbonate, known, when used for this purpose, as chalk. Blackboards were originally made of smooth, thin sheets of black or dark grey slate stone.
A blackboard can simply be a board painted with a dark matte paint (usually black, occasionally dark green).Matte black plastic sign material (known as closed-cell PVC foamboard) is also used to create custom chalkboard art.Blackboards on an A-frame are used by restaurants and bars to advertise daily specials.
A more modern variation consists of a coiled sheet of plastic drawn across two parallel rollers, which can be scrolled to create additional writing space while saving what has been written. The highest grade blackboards are made of a rougher version porcelain enamelled steel (black, green, blue or sometimes other colours). Porcelain is very hard wearing, and blackboards made of porcelain usually last 10–20 years in intensive use.
Lecture theatres may contain a number of blackboards in a grid arrangement.The lecturer then moves boards into reach for writing and then moves them out of reach, allowing a large amount of material to be shown simultaneously.
The chalk marks can be easily wiped off with a damp cloth, a sponge or a special blackboard eraser usually consisting of a block of wood covered by a felt pad. However, chalk marks made on some types of wet blackboard can be difficult to remove. Blackboard manufacturers often advise that a new or newly resurfaced blackboard be completely covered using the side of a stick of chalk and then that chalk brushed off as normal to prepare it for use.
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Jinan Tri-Tiger Technology Development Co., Ltd , https://www.jinanfurniture.com