The fusion of modern design and folk art of packaging 2

Taking the design of merchandise and advertising as an example, many traditional patterns of folk art such as Double Wind, Pisces, Lion Ball, Lotus Doll, Theatre Mask, etc., have been widely used in many commodity design, logo design, packaging design, and book design. use.
Many advertisement posters and album envelopes also use the form of folk paintings and facial masks, as well as simple lines and bright colors that are unique to new paintings and masks. Some television advertisements also use a large number of folk props in order to achieve the effect of communication with the audience on the cultural and psychological level.
Taking architecture and interior design as an example, China’s architecture and interior design have a long history. Compared with modern interior design, apart from differences in modeling, materials, and crafts, traditional architecture and interior design are in terms of taste, aesthetic interest, etc. Modern design is still connected.
When people look for new forms of expression and expression of language, they often go to traditional or folk customs to find some inspirations, such as many building and residential buildings in Shenzhen, the nationalization and folk-customization and modern design of their architectural shapes. The large-area glass curtain wall and stainless steel often used combine to achieve unexpected results. In the modern interior design, it is supplemented with folk art styles and features such as lacquer art, pottery, embroideries, and murals. And so on, it also has the effect of complementing each other.
The lobby of Beijing International Hotel, which is modern and stylish, has a large lacquer mural “Feast and Music”, which is a good example of the elegant, classical and stylish atmosphere of the hall.
Finally, taking the author's award for a set of folk art match design that has won many awards at home and abroad, this set of artistic matches consists of an outer package and ten inner packages.
The outer package is a drawer flat cuboid, which symbolizes the former used by the Tu nationality; the ten embroidered articles on the ten inner packagings are all simulated according to the shape of the actual object, combining the well-informed folk art appearance image with the opening and closing book packaging. Focused on the local ethnic characteristics, narrow small box ridges, respectively labeled with the name of the various ethnic embroidery products such as the Tibetan elms, the socks of the Hui nationality, the Tu’s waist-leader’s boots, and the Han nationality, etc., Open the cover page, and there is a green Chinese auspicious pattern "plate length" in the center of the box, which means that happiness is always happy. The entire match inside and outside the packaging reflects a unified design style.
Reproduce the folk customs of folk embroidery, organically integrate and unite traditional folk art with modern design. This is the main idea of ​​this package design. Folk art has always been bold, strong, stimulating, and emotionally conveyed in terms of color. It's plain and simple. In the color of this package design, I boldly learn from this feature, using non-red and black, non-black and white, yellow and green understatement. , blue and purple embellishment outline; make the personality and the whole not only related to each other, but also have their own characteristics, such as the outer box box box surface of the red and white, the inner box of the box embroidery "base material" and pattern color, are strongly contrasted Full and gorgeous, the small package has a rustic atmosphere. (to be continued)