The aesthetic level of packaging design features

With the characteristics of the era of aesthetic standards

In modern society, people are satisfied not only with the needs of use in the consumption process, but also hope that they can get the satisfaction and enjoyment of beauty. Therefore, as a practical art, packaging design should conform to popular aesthetic rules and aesthetic interests. And the public aesthetic culture has universality, time and nationality. For designers, it is required to master aesthetic principles, aesthetic laws, and aesthetic modeling capabilities so that communication can be formed through packaging design and consumers.

With the increasing richness of the material wealth of the society and the improvement of people’s cultural quality, the consumer psychology and the concept of demand have undergone great changes. In the process of consumption, people pay more attention to the added value of aesthetic value, emotional value, etc. embodied in the image of goods and packaging. This psychological demand will continue to change with the progress of the times, so the aesthetic level of modern consumers is more variably and the characteristics of the times. The rapid changes in fashion culture and popular culture are examples of this kind of representation.

As Japan's Matsushita Matsushita said: "In today's society, the era of purely satisfying functional requirements with product performance has long since passed. It must be applied in addition to aesthetics. This is a cultural standard of the United States and a major consumer of the times." Commodity packaging design can not be separated from symmetry and balance, contrast and reconciliation, proportion and scale, rhythm and rhythm, simulation and generalization, change and unification, etc. from the perspective of visual psychology. Appearance, distinctiveness, quality, luxury, sense of well-being, novelty, femininity, appetite and other visual features of various psychological features. All this shows that if package designers do not possess the aesthetic standards and aesthetic performance of the era, it is difficult to reflect the aesthetic value of the aesthetic function of the packaging era.

Reproduced from: swissstyle.com