Chinese professional sports brand Peak Sporting Goods Co., Ltd. (01968.HK) was listed on the trading floor of Central in Hong Kong under the joint witness of many famous investors, financial professionals and major media. The successful listing of Peak has also played a positive role in promoting the level of competition in the field of Chinese professional sports brands. In response, Jack Hui, CEO of Peak Sports, said excitedly: "Successful completion of the IPO is the most memorable milestone in the Peak brand's development over the past 20 years, and it has completed all the Olympic people's dreams of glory. Brands compete on a new platform, and I believe this is a welcome rendition for the entire industry and for millions of our consumers. "
Industry investors generally optimistic about the performance of the long-term stock market. They believe that since the establishment of Peak Sports, it has always adhered to a specialization route and determined that Peak has a strong brand stickiness. Today's consumers pay more attention to the technical content provided by the equipment and culture attribution, so Pick brand consumer groups will certainly be in steady growth. Moreover, Peak Sports has achieved remarkable results in international market development in recent years. Through its cooperation with international basketball events and numerous NBA stars, Peak Sports has won the dual recognition of both the brand and the technology in the international market. The strength of its growth in the future is clearly visible. At the same time, the high technical and funding threshold of professional sports equipment will hinder the entry of potential competitors to a certain extent and the stable growth of market performance of professional sports equipment market leaders.
It is understood that Pick will continue to promote internationalization and R & D internationalization after listing. It plans to hire international personnel to open up foreign markets and set up R & D centers for sports shoes and sportswear in the United States and Italy respectively. This is also one of Pick's strategies: serving the Chinese market with global resources.
Xu Zhihua said: "Although Peak has opened up the international market, but the focus is still the domestic market.Although the international sales have accounted for 10% of the total sales of the weight belongs to the domestic sports brand go forward in the enterprise, but this is not the Peak did not pay attention Performance in the domestic market Today, in the fast-growing and high-potential Chinese market, for a long period of time, Peak will concentrate its superior resources on developing the domestic market, and although market globalization is the ultimate goal of Peak, it is not yet a time for development. Only by making the Chinese market bigger and stronger and gaining strength will Pick have sufficient capital and energy to open up channels and brands in the global market and will have the capital to compete in the international market. "
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