Gravure Printing Introduction

Thick ink layer, clear gradation, stable technology, high resistance to printing force, and wide application range are the most prominent characteristics of gravure printing. In foreign countries, gravure printing is mainly used in three areas: magazines, product catalogs and other publishing and printing industries, commodity packaging and printing industry, and special-purpose fields mainly consisting of securities and decorative materials such as banknotes and stamps. According to a study conducted by the German GFK market research institute, due to the high printing quality stability and ink gloss of gravure printing, about 80% of brand-name products have chosen the gravure printing process, and gravure printing has dominated the field of brand-name commodity packaging and printing. As James Siever, secretary-general of the European Gravure Association, puts it: Gravure, as a printing process, has always maintained its unique high quality and high quality, which is why it dominates magazines, catalogues and packaging products. The main reason for the printing process. In order to stand out in the fierce market competition, brand-name businesses in the food packaging field have set higher requirements for the design and printing of images, and gravure printing can ensure the best printing quality.

With the continuous development of the market economy, especially the rapid development of industries such as food, beverages, cigarettes, medicines, health products, cosmetics, detergents and clothing, the demand for gravure printing products is increasing, and the quality requirements are getting higher and higher. Under the trend, China's gravure printing has developed rapidly. Especially in recent years, with the application of engraving technology, CTP technology, independent drive technology, environment-friendly gravure printing ink and control technology, diversification of post-printing in-line processing, and reduction in plate-making costs, gravure printing has been provided in packaging printing. With stronger competitiveness, the gravure printing industry is the second-largest printing branch, second only to offset offset printing, and is the main printing method for packaging printing.