(Reporter Dai Weiwen) "Do you have any toilets designed for the elderly now?" Yesterday, Grandpa Sun, who lives in Nanyuan District of the city, called the newspaper. Uncle Sun said that he is 76 years old this year. He usually has a good body, but he is old and his knees are not flexible. When I go to the bathroom, I often sit down and can't stand up for a long time. "The old man is old and his legs and feet are not very flexible. If the sanitary ware manufacturer can properly design the toilet for the needs of the elderly, or install a handrail on the side, then it can help the elderly. ."
Old home products are hard to trace
Mr. Wang, who lives in the Yayuan Community of the city, feels the same about Sun’s experience. Not long ago, Mr. Wang’s mother was sick and needed to rest in bed. He wanted to buy a big comfortable bed that could be lifted and lowered. As a result, he ran several furniture markets and did not find such a bed. Mr. Wang couldn’t help but complain: “There are so many dazzling household items on the market that are dazzling. Why can’t I buy household items specially designed for the elderly? Is the demand for the elderly forgotten by the market? Yet?"
To this end, the reporter visited a number of home shopping malls in the urban area, found that there are few old-fashioned household items for sale, and did not see a special elderly furniture brand. The reporter asked some home brand dealers whether there are products tailored for the elderly. Many sales people said that there is no such furniture that is specially tailored for the elderly. Some merchants said that this part of the consumer market is very special, and the proportion is not large, there is no need to devote special energy to do it.
In a household goods market in the urban area of ​​Jiangnan, an elderly female customer wants to buy a sofa suitable for the elderly. She told reporters that the fabric sofa at home was too soft. Once she sat down, she would be deeply trapped inside. When she stood up, she couldn’t say it. After sitting for a long time, she felt back pain and could not even breathe. However, she turned around in the market and did not find a sofa that meets the requirements. In the interview, the reporter learned that some customers who want to add furniture with better comfort, more functional and more humanized design to the elderly in the home are often disappointed. They also said that they did not understand the phenomenon of the lack of elderly household items in the market.
Demand for elderly household goods market increased
According to relevant statistics, China has entered an aging society. This consumer group's demand for household products is no less than that of children's furniture. According to industry insiders, there is a gap in the elderly home market, which is not without demand, but is not properly guided in the industry. Although the elderly home market has a promising future, most manufacturers only pay attention to the preferences of young consumers, ignoring the needs of the elderly home market. Coupled with the fact that elderly household products can not quickly produce economic benefits, many companies regard it as "non-mainstream", or take a wait-and-see attitude, or simply turn a blind eye. There are also very few companies that will do a series of products to test the market.
In addition, the elderly in China have always had the traditional concept of “reducing savings, light consumption, and focusing on children and light themselvesâ€. In the choice of household products, the elderly are mainly dependent on children, that is, the adult home market. Therefore, from the perspective of market economy, enterprises generally do not specialize in the production of such furniture.
However, it is gratifying that there are already businesses that have begun to pay attention to this market and are optimistic about the market prospects of aged household products. The person in charge of a well-known brand manufacturer in East China introduced that the development of professional elderly home market will be one of the future trends. Since 2010, the company has begun to expand the market for aged household products. The current market feedback is very good, and orders from some economically developed cities are even ranked from the beginning of the year to the end of the year. The person in charge said: "This is a huge market cake. The future market prospects are very good. I hope more colleagues will join in the future."
According to the research of the major medical, it continues to remind people that a sedentary lifestyle is closely related to many health risks, such as heart disease,back or neck pain, high blood pressure, and obesity.
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