A bottle of high-quality wine is like an exquisite work of art. In this respect, the bottle and label play a decisive role. In the field of packaging and printing, the printing process of wine labels has also received much attention. The following is a discussion on the wine label and its printing process.
The wine label usually contains the name of the winery, the wine's name, variety, capacity, alcohol content, as well as the country of production, year of production, and location of the bottle. For consumers, this information is very important. The patterns on the wine labels are mostly winery logos, especially the noble logos, royal royal symbols passed down, or the landscapes and buildings of wineries. In addition, since the wine produced every year will be printed with the year, so many drinkers will retain the exquisite wine label with the production year. For the aftertaste.
A small wine label covers so much content. So what way to present it beautifully? Modern narrow-web rotary printing technology can be displayed in front of people by high-tech means.
Printing of the main motif of the wine label
The main motifs of wine labels are often based on some delicate, simple and elegant patterns. For the processing of these patterns, offset printing is the most suitable printing method, because it has good dot reproduction characteristics and the ability to reproduce fine text and lines. In addition, the offset printing process has been developed very well, the supporting raw and auxiliary materials are also fully mature, and the production cost is low.
Printing of other parts of wine labels
If the text description part is very small text, and contains some anti-counterfeit miniature text and patterns, you can also use offset printing. If it is just normal normal size text and bar code, and contains some color blocks, you can consider using flexographic printing.
The brand name and production year of wine are often the most attractive to consumers, if screen printing is used. You can get a three-dimensional effect and bright and saturated colors. It is easier to attract consumers' attention.
Post-printing processing of wine
The wine label should give people a noble and steady feeling. So after printing. There will also be some post-processing. For example, in the company logo or some decorative lines. Increase the effect of gold and silver through cold transfer and hot stamping.
In addition. It is also necessary to post-process the wine label such as embossing, die cutting, waste removal, slitting, and rewinding.
Speaking of here. Someone can't help but ask, such a complicated process must be completed by a lot of equipment and a lot of staff. In today's rapid development of narrow rotation technology. The interchangeable platform combination technology has already been integrated by Nilpeter China Co., Ltd. Ren Zhiwei. Only 3 to 4 workers can operate a machine. This is not a myth, in Australia where the wine is fragrant. Most wine labels are implemented using this combination of printing methods.
The first color group uses flexographic printing or screen printing, which is used to make a transparent wine label. The second, third, fourth and fifth color groups are offset printing. Used for printing fine mesh tone patterns; the sixth color group is screen printing, used to achieve special effects; the seventh √ color group is flexographic printing. Used for printing text and color blocks; the ninth color group uses cold transfer or hot stamping process to achieve the gold and silver effect: the tenth color group is the flexographic printing color group. Used for glazing; subsequent color groups include embossing, die cutting, scrapping, slitting, and rewinding. Because the platform exchange technology is used. Various printing methods can be switched at will. In terms of process arrangement, it can be adjusted as needed.
In addition, the application of some high-tech technologies on the wine label is also inseparable from the help of modern narrow-web rotary printing technology. E.g. The double-layer wine label is a model of high-tech printing technology. The first layer of the wine label can be easily removed. It is convenient for consumers to collect or hold it to find the same wine from a variety of wine shops. The second layer details the characteristics of the wine and the winemaker's evaluation of the wine.
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