Guo Wei, deputy general manager of Jiangxi Yijia Industry Co., Ltd.
Xianghe Furniture City official website recommended search reading: gold cabinet cabinets orange kitchen cabinet kitchen furniture
[Reporter] Hello, Mr. Guo! First of all, thank you for accepting our interview. Have you started working on building materials before?
[Guo Zong] Hello! Since graduating in 2001, I have been working in the kitchen cabinet industry for 11 years. It should be said that the Nanchang kitchen cabinet industry has grown from small to large and from weak to strong. It should be said that these 10 years are Nanchang kitchen cabinets. The gold of the industry development is 10 years.
[Reporter] Now that e-commerce has risen very quickly, what do you think about online sales?
[Guo Zong] Network sales Since the prevalence of Taobao, we believe that the era of online shopping has arrived. With the development of technology, people's lifestyles are slowly changing. It should be said that online shopping will become the mainstream sales channel in many industries, but for In the building materials industry, online sales channels are slowly groping forward, because the building materials industry is different from FMCG and some finished products, especially some building materials that need to be customized, such as cabinets. Links, need to cooperate with many links, look, measurement, design, installation, after-sales and many other links, so the cabinet industry is currently only in the network sales can only promote promotion, customer ordering and other simple links, many links still It is necessary to complete the storefront in the later stage, so the development of online sales in the building materials industry has not really entered the role. As the leader in the kitchen cabinet industry, our gold medal has also opened up the network sub-brand of the gold-plated kitchen cabinet in Taobao Mall - the orange kitchen cabinet, is exploring and practicing in progress, I believe that the online sales spring will also come one day. Our building materials industry.
[Reporter] Gold kitchen cabinets entered the Juhui building materials market in February this year. In this state of low market, the gold medal is still expanding. Is this the embodiment of strength and the uniqueness of gold kitchen cabinet operation? Can Guo simply talk about it?
[Guo Zong] We always believe that "there is no downturn in the market, only the negative market". The good market environment is also at a loss, and the bad market environment is also profitable. For the construction of the store in Juhui Building Materials, it is based on the overall strategic considerations. . Juhui has a unique advantage over other markets. Relying on the popularity of provincial building materials and convenient transportation, it guarantees the passenger flow of the store. This is a condition that other stores do not have. In the downturn of the market, the gold medal continued to expand, mainly based on the confidence in the development of the building materials industry and confidence in China's overall economic development. The development of the real economy has become the primary task of the Chinese government's current economic development. We have reason to believe that the real economy Spring has arrived.
[Reporter] At present, what is the development of gold kitchen cabinets in Nanchang?
[Guo Zong] Since the entry of the gold-plated kitchen cabinet in Nanchang in 2005, it has been 7 years since the opening of the first flagship store in Xunzi Road. Currently, there are 5 specialty stores in Nanchang, basically completing the Nanchang market. The layout has developed steadily and has become the leader in high-end kitchen cabinets in Nanchang.
[Reporter] We all know that the gold medal has a "service month" every year. The owner of the service month also gave a high evaluation. Can Guo talk to us about this "service month"?
[Guo Zong] Since its establishment in 1999, the gold-plated kitchen cabinet has already had this service project “Service Monthâ€, which has been adhered to for 13 years and enjoys a good reputation among customers. Gold kitchen cabinets are a purely service project. In March and April of each year, gold-plated kitchen cabinets will be able to enjoy the on-site product inspection, cleaning, maintenance, commissioning and maintenance of gold-plated kitchen cabinets for consumers who have purchased gold-plated kitchen cabinets in the past three years. Common sense teaching and other services, gold kitchen cabinets provide on-site service to consumers in the past three years, equivalent to consumers from the purchase of products, for three consecutive years can enjoy this service. After three years of maintenance, cleaning, maintenance and knowledge transfer by gold professional service personnel, consumers will become kitchen experts, and they will have a good understanding of the performance and usage of gold products, and will no longer need services in the future. In this sense, the active service of the gold kitchen cabinet is to cultivate a loyal and professional consumer group. Only when consumers become professional, the life expectancy of gold kitchen cabinets will be longer, and the value consumers will get even greater.
10 years may not be long, but 10 years can also do a lot of things, from gold medal cabinets in a flagship store in Zizi Road, Nanchang City, now has 5 specialty stores, 7 spring and autumn, the future development will be, who Nothing can be accurately predicted; but from the fortitude and self-confidence of Guo’s face, it is not difficult to know that Guo is full of hope for the future.
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