HUBLOT Hublot debut Ferrari theme Beijing SKP exhibition and Li Chen hand in hand to show the superb fusion of creativity and passion

【June 23, 2017】 In the midsummer season, HUBLOT, the top watch brand in Switzerland, collided with Ferrari, the world's most famous racing and sports car manufacturer. At the SKF Beijing for the first time, it launched the Hublot special theme exhibition on Ferrari . As a model of the top brands in the field of car watch, Hublot together with Ferrari created six million years of extraordinary miracles! Mechanical smart, creative integration, the special exhibition will be June 23 to 29 presented by Hublot watch Ferrari created masterpiece. At the exhibition, precious Ferrari models will also be on display to give a glimpse of the history of sports car design. At the opening ceremony, renowned actress and race car driver Lee Chen also made special appearances to talk about his favorite watch design and live simulator racing devices .

As early as 2011, Hublot watches and Ferrari became concentric and become a global strategic partner. Refined and long-lasting, focused and professional, the two major brands adhering to the pursuit of innovation, extraordinary quality and strong performance of the common pursuit of work together to continuously broaden the boundaries of the dream. Today, Hublot watches and Ferrari are closely linked to each other, not only created a variety of unique watch masterpiece incomparable, but also in the all-encompassing brand image and commercial promotion to become the industry story. In the watchmaking field, by BIG BANG Ferrari watch, Hublot opened a magic gold, red ceramic and a series of patented material innovation; MP-05 "LaFerrari" watch, but also equipped with a world record to break the power reserve machine Core, a sports car enthusiasts dream of tribute for.


2017, Techframe Ferrari 70th anniversary of the tourbillon chronograph glory landing, which not only represents the integration of the soul of Hublot and Ferrari, but also the automotive world and watchmaking cooperation to the peak. "Ferrari Focus on Design, Hublot Commitment to Precision Manufacturing" - Subversive Collaboration Leads to Techframe Launch: The Ferrari team in Maranello designed the watch with the three basic elements of sports car - - The new frame of the Container, Skeleton Middle and Back Cover pioneered the watchmaking world of stability and sophistication, giving the Techframe an impressive lightweight body; the renowned P485 Ferrari The red sparkle is presented at the strap connection where the chronograph function button is specially designed for the shape of a sports car pedal with both functionality and aesthetics; the Hublot watch team in Nyon, Switzerland, uses precision machinery that combines extraordinary power, performance excellence and speediness Sensitive and other qualities into reality, perfectly demonstrates the concept of "fusion of art" of Hublot.
In response, Loic Biver, General Manager of Hublot Greater China, said: "The combination of sports, performance and technology with a common DNA allows Hublot and Ferrari to work together to create a myriad of imaginative It is also a new starting point to guide us to explore more unknown. "
In the car passion and the tradition of tabulation, the unique scene was born! Li Chen, who has multiple roles as an actress and racer, appeared at the opening ceremony and unveiled the exhibition with Loic Biver, general manager of Hublot's Greater China region. Under the modest appearance, Li Chen has clouded the path of life by his passionate and dependable qualities. From the honest actor in the audience to the extremely capable person in the reality show, he constantly breaks through the limits of his image and ability to create Not the same as yourself.


Cross the time tunnel, appreciate the infinite possibilities, Hublot table Ferrari theme exhibition, open the summer race moment!

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