Home furnishing companies are racing towards the entire industry chain

“If you have the ability to do the industry chain, it is the driving force for the company to continue to develop.” On December 28, 2011, at the “7th China New Home Perspective Forum” hosted by Sohu Home and hosted by more than 300 home business owners, In response to the trend of more and more home furnishing enterprises tending to cross-industry integration to build a full industrial chain, Guo Hui, president of St. Elephant Floor, expressed his views.


Guo Hui’s point of view was recognized by many people present. "Multi-industry cooperation is the future trend. You can do it yourself, you can't do it or you don't want to do it. It is also a good choice to cooperate with others." Chen Yi, chairman of Dongyi Risheng, said that building industry chain demand And even if you have the strength, you need to choose the right time. Situ Wenfu, executive director of Bimei International, believes that enterprises must have three conditions for the whole industry chain: First, the required capital chain cannot be short-circuited; second, human resources and team building can keep up; third, it has the ability to innovate.

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