Deng Pingfeng, General Manager of Faenza Ceramics Division
Create a leading brand in the Chinese fashion industry
[Reporter]: Mr. Deng, hello, first of all, please talk about the views on the market environment this year.
[Deng Pingfeng]: The impact of the Chinese market environment this year is there, but not small. Why? Because we are still in the period of brand development, we have enough market share, and our market share is still very small. What we are talking about now is whether the growth rate has reached the expected target. This is definitely growth, but only exists. Whether the problem is up to standard. Our goal for next year is to grow by 100%.
[Reporter]: What is the new product of Faenza tile - how does Provence reflect in the market?
[Deng Pingfeng]: This kind of products mainly supplements the demand of mass consumption. Now the whole product line is divided into image products, main products, main products and supply products. Provence is a series of products that are mainly sold.
[Reporter]: Are there any new promotion measures for the new series?
[Deng Pingfeng]: Next year, Faenza tiles will take the cultural route, that is to say, the concept of "fashion" is introduced into the tiles. Why is the concept of "fashion" used?
At present, no one in China's building materials brands has played the concept of “fashionâ€. Therefore, we want to build Faenza tiles into a leading brand in the Chinese fashion industry. We have the strength to do well.
Fashion is very difficult to do, we will have a precise positioning, first of all from the age level positioning, there are 60 after fashion, 70 after fashion, 80 after fashion and 90 after fashion. From the geographical orientation, there are Lingnan fashion and Jiangnan fashion. I hope to constantly inject the fashion elements of China and abroad into Faenza's products, so that consumers can think of Faenza when they think of buying fashionable building materials.
[Reporter]: Is such a precise positioning a cost pressure for the company?
[Deng Pingfeng]: If you want to become the leading brand in the industry, you definitely have to pay, but we have this confidence.
[Reporter]: Wrigley invited the Chinese men's basketball team to endorse, then did our Faenza have thought about asking for a spokesperson?
[Deng Pingfeng]: This is worthy of attention and discussion. Fashion is very broad. How to "play" requires us to inject the "fashion" elements of the building materials industry into the product. In the future, please do not ask the image spokesperson, this aspect is still in the planning, we may cooperate with some fashion programs, such as fashion show, fashion dream factory and so on.
[Reporter]: The theme of this year's annual meeting is "The brand welcomes the future". Is there any promotion plan for the brand?
[Deng Pingfeng]: Faenza is a collection of elegant art and fashion concepts. Now we introduce the "fashion" in Faenza's brand concept into the tiles. We want to use "fashion" as a breakthrough in culture. The construction and production of exhibition halls will be biased here. We hope to surprise consumers from these aspects and gain recognition from the industry.
The Traveling Running Waist Pack Bag make of Great Fabric for Comfortable and Long-Lasting Usag. It's perfect for various activities such as Shopping,Traveling,Walking,Cycling,Hiking,Party,Festival and so on. A great ThanksGiving and Christmas Gift for Women Men Children and Family.Let's Hands-Free and enjoy a better festival time!
Belt Sport Pouch Waist Bag,Running Sport Waist Bag,Custom Waist Sport Crossbody Bag Men
Longzhao Technology (Guangdong) Company Limited , https://www.kalynar.com