Design and Printing of Business Cards (3)

Consumables selection

Business Card Carrier

The business card carrier is the dependent body of the business card content, which is also called the business card medium. The current business cards, the vast majority of paper, some plastic cards are also paper core, but business cards are not only paper to print, people can also choose metal, hard plastic to print business cards, a new generation of electronic business cards is used Computer discs are used to make future business cards that can be read even by computer.

1. Computer digital business card paper: It is a special paper used for computer-printed business cards. The feature of the computer business card paper is counting the number of sheets. Ten sheets of business cards can be printed on each sheet of paper, and ten cards of business cards are consumed on one box of cards. The computer business card paper can be white paper or colored paper that has been printed with color patterns. They are mainly printed with a laser printer into business cards.

2. Boxed business card paper: It is the special business card paper printed by the business card printing machine. The boxed business card paper is counted by the box. Each box contains 100 business card papers. The printing is lost because of the loss. One hundred. Combined business card paper is mainly used for business card offset printing, mainly white and colored paper, and rarely uses colorful business card paper.

3, special business card materials: metal, plastic and other non-paper materials constitute special business card paper. Because the special business card paper does not absorb ink on the surface and it cannot be as flexible as paper, neither the printer nor the offset printing can be used. Only the screen printing machine can be used for printing. Special business card prices are high, and personalized business cards are used more often.

Printing supplies

The use of different equipment for printing business cards will use different printing consumables, cartridges for printers, inks for offset printing and screen printing machines. Offset and silk screen printers have to be printed before the printing version, offset printing machine to the sun into a PS version, silk screen printing machine to print into a silk screen version can be printed.

1. Toner Cartridge and Carbon Powder: The cartridge is the main part of the printer, and the toner is the printing toner contained in the cartridge. Together they constitute the printer consumables. Cartridges print dry, toner-spray, smooth paper is not easy to stick, the most suitable for plastic cards, rough paper is also a good choice.

2. Ink: Offset printing machines and screen printing machines use printing inks. Offset printing inks are suitable for printing on paper with strong ink absorption. Screen printing inks are suitable for metal and plastic surfaces that do not absorb ink.

3, printing film: high-grade offset printing business card is the most important transfer tool. All color pictures, as long as there is a sense of hierarchy, need to be made into a film, and then use the printing machine to print the contents of the film to the PS plate printing version.

4, sulfuric acid paper: also known as tracing paper, printing transfer paper. Because it is primarily used for tracing, it can also be used as a substitute for film for print transfer. Sulfuric acid paper is a semi-transparent name and can be printed in the same way as printed film. The difference between sulfuric acid paper printing and printed film is that it can only be used for simple text and solid, line pattern printing. Before printing, first use a black laser printer to print the content on sulfuric acid paper, and then use a printing machine to print the sulfuric acid content onto the PS plate.

5, blackening agent: If you use sulfuric acid paper printing plate, when you find the laser printer printing color is not too dark, drying PS color is not clear, replace the new toner cartridge is not timely, you can use the transfer paper increase Black agent temporarily save emergency. As long as you use a small amount of blackening agent on the sliver to gently wipe the text and pattern on the paper, the color of the text and pattern will immediately become darker and darker.

6, PS version: aluminum plate coated with photosensitive materials, specifically for offset printing. Business Card Offset PS Edition is the smallest of all PS versions. The PS plate is photosensitized with a film or transfer paper after a printing machine, and then undergoes development and fixing with a syrup, and is rinsed with water to form a PS plate for printing.

7, screen version: that is, special screen-printing stretch net, dedicated to silk screen. After the screen is exposed to the printing plate and the film or transfer paper, it is developed and fixed by the potion, and is rinsed with water to form a screen plate for printing.

8, printing kits: can be divided into two kinds of offset printing and silk screen, mainly on the good PS version of the sun and the screen version of the development and fixing process, making it suitable for printing on the machine.

9, revised paste, Jie Ban paste: on the sun in the PS version of the excess and unclean place to be processed to make it the best print quality.

Post processing consumables

1, plastic film: computer plastic business card paper used protective film. The role of plastic film is to increase the hardness of computer cards, protect the laser printing text is not easy to fall off, the market has a special business card film.

2. Gold foil paper: Anodized aluminum material used for foil stamping of business card logos and important texts. Business card bronzing can use either a special hot stamping machine or a simple hot stamping stick. Computer business cards can also be directly hot on the laser text. Gold foil paper available in a variety of colors.

Packaging Materials

Business card plastic box: After the business card is printed, it needs a special packing box. The business card packaging box is mainly made of plastic, divided into large boxes and small boxes, and can hold business cards of different thicknesses. The Tianma Business Card has a specially designed business card box.

Design points for business cards

Business cards are square art, and beautifully designed business cards make people love it. Even if they don’t communicate with the recipients, others are happy to save. Designing ordinary business cards can only be used for communication. After ordinary entertainment, they may be abandoned. Play its proper function. Different business card design and general graphic design, most of the design surface of the graphic design is relatively large, giving ample room for expression; business cards are otherwise, it has only a small surface design space, in order to play in a small area, Difficulty can be imagined. Business card printing is also different from general printing. Most business cards can only be overprinted with small sheets. The printing quality cannot be compared with large offset printing presses. The fineness of printed pictures has certain limitations. This is another important factor to be considered in the design.

Design Dimensions: There are two main types of standard business cards that are commonly used in China, namely ordinary and folded cards. The design size of the ordinary business card is: 55×90mm, and the design size of the folded card is: 95×90mm. Of course, you can also design business cards of other specifications, but it is difficult for you to find a business card store to print for you unless you can provide business card papers that are suitable for you.

Software selection: The current business card design mainly uses a computer. You can also draw it by hand. However, you must use a computer for typesetting, color setting, font setting, and font size. There is a special card typesetting software sales for the production of business cards. At the same time, you can use other popular office software to design.

Content Selection: Designing Business Cards You must first determine the content of the business card: The content of the business card is mainly divided into text and graphics. The text content mainly includes: name, title, position and title of the business card printer, working unit, contact address and contact information; sometimes you Also need to list your product or service item, your collection account and bank account; if necessary, you must also print your company's location details and the company's motto; graphic content mainly includes pictures, trademarks, lines, and bottoms. Pattern.

Business card typesetting: After all the contents have been selected, they have to be arranged to form a business card frame. You can use the horizontal format to rank, you can also use vertical and folding cards. You use your own understanding of the content of the business card, organically arrange the words, pictures, logos, color blocks, and graphics, and finally form a business card in the computer.

Modified business cards: Font selection and color selection are the main retouching means for business cards. Transforming fonts is the main way of designing business cards. There are many texts on the business card, and the contents are not necessarily linked, so they can be arranged in an array. Each font can use different fonts, different font sizes, special treatment of fonts, and can use different font colors; The colors, you can use photos, you can also use color blocks, with the color of text and trademarks, make the business card more beautiful. However, the color selection of the business card determines the price of the business card, you only select two-color printing, then you can choose two kinds of matching in the three primary colors (red, yellow, blue) and black, regardless of the printed photos or the color blocks; For printing, you have to choose a larger range and you can print a color picture; if you want to print more full color, you have better choose four-color printing. Choosing four-color printing is not to say that you can choose the picture you like. Because of the small size and poor accuracy of the business card offset press, the printing quality cannot be compared with a large offset press. You can only choose a picture with a large area and a low accuracy requirement when designing.

Proofreading changes: After the business card is designed, you have to print it out for proofreading and editing. The typesetting and text in the computer are best output first, and you can also modify it if you are not satisfied. If you are satisfied with the designed business card, you can complete the design and output film or sulfate paper for printing.