When it comes to today's design powers, we will immediately think of Germany and Japan. However, in the early days of the design industry, they also experienced the imitation and cottage stage. “MADE IN GERMANY†and “MADE IN JAPAN†were also synonymous with second-class and third-class products. However, in the process of accumulation of a large number of counterfeits, Germany and Japan have respectively found a direction suitable for their own design and development.
Nowadays, the scene of history is staged in China. How should Chinese manufacturing use its power to design and make products move from counterfeiting to originality as soon as possible? Recently, CCTV broadcasted a feature film "Grand Design" jointly produced by Beijing International Design Week and CCTV Financial Channel. It reviewed the design roads of many industrialized countries from many angles. Many people in the industry designed China. The point of view is worth pondering.
Chinese design has appeared "fault"
[Phenomenon] In the UK, the history of industrial design dates back to the industrial revolution of the 1860s. In the United States and Japan, industrial design also developed rapidly after World War II, and in China until the 1970s, industrial design. The concept began to emerge.
Alberto Alessi, President of AIESSI: The problem in China is that China has had a fault period that has not been designed for 50 years, and during this fault period, the rest of the world has developed greatly in design. As far as I can see, China now has great potential in the design industry, but it needs a little patience to let them show their strengths.
Milan International Design Week Chairman Stanfano Boeri: This is the same as the sport, a person who has never played football, it is difficult to become a football master within a year, and if a country plays football For fifty years, like Brazil, children are playing on the beach, then this nation may be a football power.
Didn’t study our life well
[Phenomenon] Every April, the Milan International Furniture Fair, which is known as the “Olympic†event of the global furniture industry, will be held as scheduled. The furniture exhibition has attracted more than 2,000 companies from the world's furniture industry to participate in the exhibition. There is no Chinese company.
Liu Guanzhong, vice chairman of China Industrial Design Association: is afraid of plagiarism. Chinese entrepreneurs and designers go everywhere to find inspiration. In fact, they have designed something that they have copied, and they have not studied their lives in a down-to-earth manner.
Karlo Guyemi, President of the Milan International Furniture Fair: I think that the most important thing for Chinese manufacturing is to develop a product system that is in line with Chinese culture, rather than just imitation and copying, just like the impression left for everyone. Because that is the product of different cultures.
Chinese design is moving towards independence
[Phenomenon] From imitative learning to independent creation, Japanese industrial design has gradually become a unique faction and has begun to be recognized by the world. Now China's industrial design is also taking this path.
Chairman of the Japan Industrial Designers Association, Kurokawa Masahiro: Learning from all countries is a necessary process. Everyone learns from the achievements of their predecessors and gradually completes new work in the future. This is a process of imitating and learning. Just like knowing how many kinds of tables you have, learn how to do it, and then create.
Bilavitis, Department of Design, Politecnico di Milano: I firmly believe that there will be outstanding Chinese design in the near future. In fact, some excellent works have already appeared, which may mean that Chinese entrepreneurs should increase investment in excellent local design. About 50 years ago, Japan faced the same problem. Today, Japanese design is already eye-catching, and the same trend will be presented in China.
Designers need to participate in project positioning
[Phenomenon] In 2008, the word "cottage" quickly became popular in China, becoming one of the most popular buzzwords, from cars to clothing, from mobile phones to computers, from brand stores to two-yuan stores, lacking originality, and the popularity of the cottage. A phenomenon has eroded China's manufacturing industry.
Designer Yang Minghao: For example, if we suddenly see a computer like IBM in an Apple computer store, we are definitely not willing to buy it. Of course, Apple computers are not like this at all. I like its Logo and the services it offers and the designs it promotes. It's designed to be completely different from other products. Therefore, in a high-end brand, the brand identity of the product is very important.
Clive Lukes, CEO of the American Industrial Designers Association: In my opinion, in the 1990s, design was always seen as an add-on product in Chinese companies, at the end of the production process. Often the current design is to intervene at the beginning of the project and position the project, not just for the final project. I know that there are many designers with advanced technology in China who can create beautiful products, but the concept skills are not outstanding, so Chinese designers have not created unique products, which is the height that Chinese designers must reach in the future. .
Culture is like human heart economy
[Phenomenon] Italian company AIESSI is a world-renowned manufacturer of household products. In the past, their products were difficult to buy in the Chinese market. Now, they are working with Chinese designers on product design.
Zeng Hui, deputy director of the Beijing International Design Week Organizing Committee Office: I personally believe that Chinese design is facing opportunities from a global perspective. Now, we can hardly see a company with a design as its core. If China can have Apple as its core competitiveness and bring rapid development, it will surely become a model for our entire economy. In this case, design is still driven by the government, professional institutions, the media, and the law. Because design will bring a win-win model, and the future of design must be very valuable.
John Sorell, President of London Design Week: In fact, Beijing's creativity and design have developed very quickly, even in China as a whole. In a few years, the development of China's design industry will make the world look impressive. I went to the supermarket to buy things and found that Chinese people like to buy foreign brands. I think this situation will change soon. There are also many outstanding designers in China who can design high-end Chinese famous brands, which are not only sold in China, but also sold all over the world.
Chairman of the Japan Industrial Designers Association, Kurokawa Yasushi: Take the human body as an example, the economy is like a human body. People can't have only the body, only the healthy body, they have to have the heart. It is a healthy person with both a rich heart and a healthy body. Therefore, while the economy is developing, we should pay attention to the inner core, that is, the development of culture. Culture is the heart and the economy is the body. Both of these must be taken seriously. For China, I look forward to the arrival of this era.
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