According to the survey, among the population of the Chinese mainland, the number of wealthy people with assets exceeding 10 million yuan (RMB, the same below) has reached 960,000, an increase of 9.7% compared with last year. Among them, there are 60,000 billionaires, an increase of 9.1% compared with last year. Moreover, the distribution of the rich has a special feature, that is, the distribution is particularly concentrated. The total number of rich people in Beijing, Shanghai and Guangdong provinces accounts for nearly half of the country.
For the time being, the accuracy of this report has been neglected. It is undoubted that the number of Chinese rich people has been increasing rapidly in recent years, which has completely opened up the Pandora's Box of China's luxury market. For the home industry, such a huge wealthy group, the biggest market potential is undoubtedly high-end custom furniture.
However, at present, the domestic high-end custom furniture market is almost completely monopolized by international brands, or the number of Chinese rich people has been continuously increasing in recent years, which has completely opened the Pandora's Box of China's luxury goods market. For the home industry, such a huge wealthy group, the biggest market potential is undoubtedly high-end custom furniture. These rich people are simply customized from abroad and shipped back to China. This is undoubtedly a satire for China, the world's largest furniture producer, but it hides a huge business opportunity. If the domestic furniture enterprises can stand on their own and become famous in the top-grade high-end custom furniture market, they will surely win the position of the leader of the Chinese home furnishing market.
So, what are the conditions for success?
First, you must have a top designer. Design is the soul of high-end custom furniture. Only those who have the ability to connect things and extraordinary talents have the capital to compete in the high-end custom furniture market.
Second, you must have your own brand. To compete for a high-end customized market, you must position your brand as the most luxurious and top-end from the beginning. This requires starting from the beginning of the brand promotion operation, and developing a series of mature operating programs suitable for the high-end market, thus creating a luxury brand belonging to the nation.
Third, you must have first-class service. For the high-end market, exaggerating that products are secondary, service is the most important. In order to grab customers from world-class custom furniture companies, in addition to excellent design and recognized popularity, it is absolutely necessary to have a service that makes customers impeccable and able to feel the supreme level.
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