Foreword: In October 2014, Nike released the "Nike Women" strategy. In the same year, Adidas' women's product store in Beijing Financial Street Shopping Center, women's products stores in Chengdu Ocean Shipping Taikoo Li and Kaide Tianfu Shopping Center successively Opened. From this series of marketing campaigns specifically aimed at women's sports kicked off.
In China, Olympic champion Liu Yan launched the “Balanpie Balance Schoolâ€, an individual women's sports brand, designed to fit perfectly into Asian women's body types.
The women's sports product market has attracted more and more attention from brands and entrepreneurs. With more than 1,000 APP related to women's sports and health, this gold mine is attracting investors with the most attractive attitude.
Thanks to this trend in the contemporary sports industry, Shenzhen City Sports Industry Development Co., Ltd. has spent 10 months in strategizing, working together with Nanjing Ningfei International Exhibition Co., Ltd. and Shenzhen Mountaineering Outdoor Association to create a target for women consumers. The Asia Ladies 2017 (hereinafter referred to as AL2017), which only serves the women's sports fashion brand industry event - Asian Women's Sports and Fashion Show
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Cross-boundary lock-in for accurate customers
As the only cross-sector event in Asia focusing on women's sports and fashion, from the start of the exhibition, Shenzhen City Sports Industry Co., Ltd. (hereinafter referred to as: "Caston Sports") has a precise market positioning, strong cross-border resources, and professional team members. Get high recognition from brand owners. Many famous brands such as Cotton Time, Kelme, Health and Fitness, Garmin, Balance School, China Aviation Fitness, Shenzhen Himalayas, Top Roof, Shenzhen Smart Wear Association, etc. will bring the latest sports products and cutting-edge sports to the scene. Coca-Cola, Swarovski and other cross-border big names will launch a wealth of activities during the show, setting off an upsurge of exhibitions.
Vest line contest settled on site
Since the beginning of last year, the public aesthetic standards have ceased to be “white riches,†but have symbolized a stronger and healthier muscle curvy. On March 3, 2016, the first SHAPE GIRL vest line was officially launched and became the annual women's sports rave event. It is exactly the same planning and advocacy for contemporary women's life concepts and methods. AL2017 and the SHAPE GIRL Vest Line Organizing Committee hit it off and borrowed platform resources to jointly build the 2017 SHAPE GIRL vest line launching ceremony.
At that time, the organizer of the SHAPE GIRL Vest Line Competition, and the founder of SHAPE YOUR LIFE, Wang Hao, will be at the exhibition site to tell you about the inspirational stories of girls who insist on shaping their body and perfect fitness. If you are still hesitating to exercise, if you can really transform yourself, you may wish to come and feel the screams of the crowds of the girls who have vest line when they appear on the field. It will surely touch you to include the fitness plan in your itinerary.
Full dry goods allow you to understand industry trends
Women are becoming the main force in the sports industry. This trend has been well verified in China. More and more women have entered the sports industry and have held important positions, such as Zhao Jun of the body and Austria power, Ren Wen of the Zhimei Group, and China Aviation Fitness. Chairman Wang Hao and others, they are more than capable in the wave of sports entrepreneurship to avoid risks. Want to talk with them close to each other, face to face about their entrepreneurial journey, to the exhibition site, everything can be achieved.
The “China Women's Sports Entrepreneurship Summit†sponsored by Sloth Bear Sports will present entrepreneurs and investors in the sports industry with an industry exchange meeting targeted only at women’s entrepreneurial groups to jointly explore “What women in the sports industry are like What are the advantages and disadvantages of female entrepreneurs in the sports industry? How do women entrepreneurs create a nationwide women sports industry summit in the context of a male-characteristic sports context with hot issues such as Roquette and other female entrepreneurs.
Not only that, Love Burning, with several years of industry foundation and rich industry resources, will discuss in depth the hot industrial issues such as the trend of the sports industry, the prospects and risks of the female sports consumer market, and want to earn the first place in the sports industry. Bucket gold entrepreneurs must not miss.
Focusing on creating a high-quality industry event
Different from other industry exhibitions, AL2017 breaks through the traditional exhibition model and creates a new theme of “Activity + Exhibition + Carnivalâ€. Based on experience + interaction, AL2017 brings the most cutting edge and the most healthy to the modern sports fashion crowd. lifestyle.
Among them, in the three days of the exhibition, the Health, Aoli, and lovefit people will create different fitness experience courses for attendees, and thousands of people will participate in the fitness party party.
Yoga enthusiasts can enjoy the "Slow Life, Slow Enjoyment" Thousand People Yoga Conference launched by the Balance School and the 2 yoga institutes of the Shenzhen Yoga Association during the exhibition; the extreme sports performance with the boiling point PSYCHOS; the Cotton Age, The simultaneous events of different categories, such as Tengsheng, Tuoding and many other brands of new fashion T-Tai Xiu, made the audience enjoy a different harvest during the 3 days of the exhibition.
U.S. Media Resources Build China's Top Women's Event Major League
Leading by Yuet Run, Shenzhen Women's Marathon, Yue Run Pink Women's Running, Shanghai Pudong International Women's Half Marathon, Xiamen Haishu Half Women's Marathon, and Alice in Wonderland Cross-country Championship. Jointly launch a new chapter in the Chinese women's marathon and achieve a grand slam for the Chinese women's marathon.
During this period, ZAKKER, China Sports Fifth Channel, Sina Sports, Sohu Sports, NetEase Sports, LeTV Sports, Yue Run Circle, Love Burning, Rilakkuma Sports, Fitness Bar, 8264, Greenfield, 42 Bridging, Fitness Magazine , donkey skin net, China sports equipment net, sporting goods net, fashion China, Bazaar fashion, Ruili, YOKA, Mina fashion, global net running, today's headlines, CDC sports, coolest, equipment cool, Xinhua online, Pacific More than 60 cooperative media such as Network, Hanwang Sports and 21st Century Touring Network will make full reports on the exhibition.
Asian women's sports and fashion show, a perfect encounter between women's sports and fashion, a new consumer market research on women's sports and fashion, a pink feast for new attitudes and new lifestyles created only for women. February 24-26, 2017, Shenzhen Convention and Exhibition Center, Hall 3, we and all 2017 Shenzhen Women's Marathon players, waiting for you to experience the "The Asia Ladies" new life logo.
Reproduced Source: Asian Women's Movement and Fashion Show
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