In the international sports apparel brands Nike, Adidas, etc. by some agents, "abandoned", shutting shop, crazy rejection of stock, the domestic sports apparel brand took the opportunity to seize the high-quality domestic and foreign resources, into the rapid expansion channel. Recently, the reporter learned that Anta has just officially become a strategic partner of China's water sports center and the national team. In the next four years, Anta will serve as the main sponsor and supplier of sports equipment for China's national sailing team, rowing team, etc. 5 national team to create "new shirt." It is reported that this is the fourth time this year Anta has seized the top international and domestic sports resources. At the same time, local sportswear brands including Anta, including Li Ning and Xtep, have also frequently purchased overseas well-known sports brands this year.
Insiders pointed out that Chinese local sports brands can frequently and successfully seize the top sports resources, thanks to the huge domestic market behind the support, "the future development prospects of local sports brands worth the wait."
Local brands buy international brands
It is understood that this is the fourth time Anta this year to seize the sport resources. Earlier this year, Anta signed the world number one tennis player Elena Jankovic as the spokesman, which is the first Chinese sports brand and the world number one player to reach cooperation; June with the Chinese Olympic Committee to become Strategic partner, signed this month as the "Basketball Park" as a partner.
Zhang Tao, vice president of Anta Sporting Goods Co., Ltd. said that for a long time in the future, the company will expand business with such resources as the core of the Chinese Olympic Committee. It is learned that another Olympic Sports IPO (01968.HK), which was listed in Hong Kong at the end of September, raised another HK $ 1.7 billion. According to Xu Jingnan, Chairman and Executive Director of Peak Sports, "The Group will continue to enhance its brand image through sponsoring more international sports events, Especially in the international market brand awareness. "
In addition to signing international sports sponsors, local sports brands have frequently taken this year to acquire overseas well-known sports brands. On the 22nd of last month, Ding Bo, chairman of Xtep (01368.HK), said that the company is currently negotiating with several overseas sportswear companies with a certain reputation. Ding Bo said: "Xtep now has more than 20 billion Hong Kong dollars in cash, can be used for acquisitions and other investments." In August this year, ANTA invested 332 million yuan to acquire Belle International transfer of high-end Italian sports fashion brand, "Philippine Music" China trademark use Rights and franchise; July, Li Ning 165 million acquisition of Kason brand badminton racket, sports apparel and sports accessories business.
Rapid growth of the domestic market into a strong backing
Insiders pointed out that domestic local sports brands can frequently seize the international and domestic top sports resources, thanks to the huge domestic market behind the support. According to insiders, the domestic sportswear market has maintained a rapid growth in recent years. According to the survey, China's sportswear market will expand at an average annual rate of 18%. By 2013, the market size will reach 149.1 billion yuan.
Since last year, the global financial crisis, but due to the local brand main business in the country, less affected. Reporter found that in the domestic market, including listed Li Ning, Anta and other sports brands, the first half performance are outstanding, of which Anta turnover in the first half grew 27.7%, net profit up 40.1%; Li Ning turnover up 32.4% year on year. In expanding retail channels, Li Ning added 564 stores in the first half of the year, and Anta plans to add about 600 stores in the second half of the year. The latest annual net profit of 361 degrees (01361.HK) listed at the end of June this year also showed a surge of 253% from the same period of last year to reach 632 million yuan. Pick 2008 turnover also nearly doubled, reaching 2 billion yuan.
Body lotion is a cosmetic lotion applied to the body after bath, which has the effect of hydrating, whitening and moisturizing the whole body.
With the maturity and development of the technology, body milk can be subdivided into smooth, sunscreen, slimming, repair and maintenance, sweet and attractive. Body milk is a product that has been subdivided for different consumers and different market demands with the development of beauty care field. It focuses on the care and maintenance of the body, so the raw materials and technical requirements of the product are relatively strict. In order to achieve the purpose of body beauty and Skin Care more accurately and effectively, different cell analysis should be made for different parts.The use of body lotion can play a role in moisturizing the skin, can provide the skin with needed moisture and nutrients, prevent the skin from drying out, but also can form a protective layer on the skin surface, slow the skin moisture loss.
Now the body milk has been subdivided into many different kinds and effects, such as whole body hydration, smooth body, whitening, skin removal, after sun repair, fragrance and so on different functions.
Body Lotion,Best Body Lotion,Body Lotion Cream,Body Lotion Gel
DONGGUAN VOLES COMMODITY CO., LTD , https://www.volesvip.com