When various types of houses and decoration styles emerge in an endless stream, popular furniture is eclipsed, and the whole house customization gradually appears in people's eyes. Customized furniture for the whole house is a new development direction for future furniture. For many furniture brands, it is an opportunity and a challenge.
Whole house custom furniture - analysis of advantages
1. Meet individual needs
With the development of society, consumers are paying more and more attention to the improvement of life taste. On the basis of paying attention to practicality, the artistic value and aesthetic function of furniture are increasingly prominent. Different from the traditional furniture enterprise's model of mass furniture R&D and production according to market research, the whole house customization divides the market into individuals, allowing consumers to participate in the design themselves. Pay attention to the deep communication with consumers in the design process, and fully integrate the consumer's living habits and aesthetic standards. Meet individual needs.
2. Reflect personal taste
For modern people, furniture is not only a practical item, but also a life attitude. Custom furniture can make good use of the various spaces in the home and match the entire home environment. For example, the whole wardrobe can be customized, the wardrobe can be embedded in the wall, and the appropriate sliding door can be fitted. The wardrobe is integrated with the whole decoration style, and can also be customized according to the owner's personality, fully reflecting the owner's taste.
3. New marketing methods
In the traditional marketing mode, in order to maximize profits, furniture companies reduce product costs through mass production. Once the market encounters a slight unpredictable, such large-scale production of furniture will inevitably lead to slow sales or backlog due to similarities, resulting in waste of resources. The whole house customization is based on consumer order production, almost no inventory, and accelerates capital turnover.
Whole house custom furniture - analysis of shortcomings
1. The details of the work are complicated
From consumer demand analysis to order placement, organization of production, distribution, on-site installation and service, all links must be interlocked, and there are many plate parts and hardware involved in the product customization process. There can be no deviation. This requires that the enterprise management system must be rigorous, the work must be meticulous, and it also tests the overall quality of the employees.
2. High requirements for business strength
Nowadays, the whole house customization is becoming more and more popular. Some enterprises with no strength blindly follow the trend. On the basis of no technical strength and talent precipitation, they rely on imitation and the price war of the cottage. The development of the result is blocked. Because the whole house has high custom thresholds, many requirements, and complicated processes, it is necessary to do a good job and have high requirements for the hard strength of the enterprise.
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