Analysis of the home market 3 big inflection point custom home, green home, home e-commerce

The development of the home building materials industry has been a lot of setbacks. In recent years, custom homes, green homes, and home e-commerce have been fired up. How do you think about the three “turning points” for home business customers?

Inflection point 1: custom home

According to official statistics, the demand for wardrobes in Chinese consumers is about 700 billion a year, and there are more than 3,000 registered merchants in the Customs and Apparel Association of China Chamber of Commerce and Industry. In one of the industries in the home furnishing industry, there is such a large Potential, and for the entire home industry, the potential is huge. At present, the popular custom home on the market will become another hot spot and inflection point in the home industry.

The home industry is an old traditional handicraft industry, and our industry of industrialization, large machinery production, environmental protection, individuality, functionalization, and design is still very young, so we feel that the industry is still It is a very sunny industry. Of course, our company is also such a competitive and growing company. Therefore, I am full of confidence in this industry and enterprises. We have not seen too many low tides in this industry. .

Inflection point 2: home e-commerce

In 2014, the development of home e-commerce will become the main direction of the development of the home furnishing industry. The game between tradition and e-commerce will become the main play of the industry competition. Whether it is e-commerce or tradition, whether it is to embrace e-commerce or oppose e-commerce, e-commerce development will be the focus of home business. Developing e-commerce or sticking to tradition may have become the life and death choice for every business in the home industry.

Let's take a look at the e-commerce development path of home-made enterprises. At present, the e-commerce development of most enterprises is only to set up an e-commerce department in the enterprise, open a shop in Tmall Jingdong, and sell goods for special online. This is what I call the "e-commerce dual-track system." Strictly speaking, such e-commerce development is incompatible with the original traditional business of the enterprise, and even to some extent there is considerable conflict. Such e-commerce development does not enhance the core competitiveness of the company's traditional business.

Therefore, we must not only grasp the trend of e-commerce development, but also grasp the direction of e-commerce development. We must look at the e-commerce development as the evolution of the species of the enterprise. The direction of development determines the e-commerce gene, winning and defeating, and survival of the fittest.

Turning point three: green home

In the past two years, the domestic green environmental protection market has developed rapidly with the needs of consumers, and has gradually formed a certain scale. “Green Home – Green Home 3G Audit Service Seminar” revealed that the green home market this year was 69.44 billion yuan. At present, the sales of products in the home market all take the green slogan in the first place, including the paint industry, the overall home, ceiling, wardrobe and so on. Green home is another turning point for businesses in the home market.

(Source: China Whole Wood)