Self-adhesive label printing is a traditional industry, its development depends on social production efficiency, and with the continuous improvement of production efficiency, the cost pressure faced by the self-adhesive label industry must be larger and larger. Therefore, the author hopes to have the opportunity to discuss and analyze the cost of self-adhesive labels with friends in the upstream and downstream of the supply chain.
General thinking about cost
According to the conventional wisdom, the cost is divided into material cost, ink cost, auxiliary material cost, plate making cost, printing cost, die cutting cost, finishing cost, cutting cost, packaging cost and transportation cost. Based on this, there are many ways to control costs, such as choosing the right materials, or improving efficiency through integration processes, or opening a cooperative model of consignment, or changing the packaging method. From these perspectives, whether it is upstream of the supply chain, printing companies or end users, they have spared no effort in research and practice, and have indeed achieved a lot of good results.
However, perhaps the characteristics of the manufacturing industry, practitioners are tired of coping with current environmental pressures and competitive pressures, and controlling costs are more from the current point of view, or simply from the processing process.
Looking at costs from a development perspective
So how do you look at the cost from a development perspective? In one sentence: according to market demand!
Cost from the perspective of market development
From the perspective of current market development, the future market demand presents some obvious characteristics, which are summarized as follows:
1. Personalization is more prominent, and the demand for personalized labels is increasing;
2. Combined with e-commerce, it is more suitable for the promotion and sales of e-commerce (such as the current hot spot is variable QR code, etc.);
3. Environmental protection requirements are improved;
4. Continuously introduce unique process features. At first glance, any of the above is a great test of cost. However, market demand is at hand. According to the current speed of social development, many trends will be quickly reflected and developed in the details, so that we have to work hard to think carefully about how to cope with cost pressures.
Cost from a technical perspective
Personalized label
The current trend of personalization is more reflected in the application of equipment, such as digital printing . But in fact, there can also be personalization from the material itself. Label printing companies have long been dominated by large-scale materials, ignoring the individualization of the material itself is not impossible. According to the author's experience, professional custom materials can also achieve individualized needs from multiple angles.
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