French luxury group Moet Hennessy - Swiss watch brand LVMH's Zenith introduced the same price for the new 2014 watch in China, Hong Kong and Taiwan and the same price as the Swiss franc. Zenith brand watch has always been popular with Chinese consumers of precision technology, but in the past because of tax and other factors, the price in the Mainland is much higher than the price of Hong Kong, Europe and other markets. Some survey data show that the price of watches in Hong Kong and Hong Kong roughly 15% -25% difference, in addition to taking into account the exchange rate difference is actually a difference of 20-30%, thus making the majority of consumers tend to purchase watches overseas, however wrist Follow-up problems with watch repairs and maintenance have long been a problem for overseas purchasers. The real power of the brand decided to adjust the price a good way to change the luxury brand in China with a bias pricing strategy to give domestic consumers a more intimate after-sales service and strengthen the feelings between mainland consumers and brands Contact, so that more people to stay in the domestic purchase of watches, for the Chinese mainland has brought a better consumer environment, greatly reducing the follow-up questions overseas watch repair and maintenance. The potential for high-end consumer spending in China is huge. Compared with Hong Kong and the Mainland's retail stores, consumer purchases are more convenient. This measure will give watch enthusiasts more opportunities to experience Zenith moments Zenith watch consumers shop more convenient channel for purchasing watches.