Liquor packaging has always been the traditional pillar industry of Luancheng County, with more than 400 production companies, packaging products ranging from bottle caps, glass bottles, trademarks to cosmetic packaging, reaching more than 2000 varieties of 30 varieties, of which liquor is covered with plastic bottles. With an annual output of more than 500 million, the market share accounts for 2/5 of the national market, and it has developed into the largest production base of alcoholic packaging industry in Jiangbei. Recently, the Liquor Packaging Industry in Rucheng County of Shandong Province has successively reported two “good newsâ€: First, a daily glass product industrial park with a total investment of 1.1 billion yuan and a color printing and packaging industrial park with a total investment of 540 million yuan are being stepped up. Some enterprises have already completed production and put into production; Second, the quality supervision department of Tancheng County organized 16 alcohol packaging companies to set up a “standard glass bottle†alliance standard drafting group, and strive to publish it within the year. With the gradual progress of the alliance standard from the bottle cap industry, the liquor packaging industry in the Tancheng County has embarked on the "Sunshine Avenue" of transformation and upgrading.
   However, in the Tancheng County Bureau of Quality Supervision, a survey of business visits, a cap company responsible person was reported to the quality supervision department, due to the cap production process is simple, less investment, the county launched a large number of bottle cap companies . In order to grab customers and fight for sources of goods, price wars have become more intense and many companies have fallen into a situation of no interest or even losses. In response to this important situation reflected by the company, the quality supervision department of Luancheng County attached great importance to it and immediately dispatched the backbone of the business to the production company for investigation and research. The survey results show that the development prospects of the entire industry are not optimistic. "Single fight alone" and disorderly competition are common. "Dispersed, chaotic, and small" are still the basic characteristics of the entire industry, and many companies are caught in a vicious circle of vicious competition.
In view of the outstanding problems in the enterprise, the quality supervision department of Rucheng County made in-depth analysis and research and timely proposed to promote the concept of “cluster development†through the implementation of alliance standards, guide the development of enterprise clusters, and vigorously cultivate regional brands of alcohol packaging.
After careful screening and extensive solicitation of opinions from enterprises, the quality supervision department of Luancheng County targeted the first coalition standard in the bottle packing industry, the representative industry of wine packaging in the county. In view of the problems of lack of understanding and low level of participation in some bottle cap companies, the quality supervision department of Rucheng County has adopted the “two-legged walk†approach to actively gain the understanding and support of the company. The first is to increase propaganda, enhance the company's understanding of alliance standards, help enterprises analyze the development situation, and guide the establishment of a "win-team development" win-win concept. The second is to actively help and promote enterprises to improve the standard system. On the basis of deep understanding of alliance standards, the company actively explores the "Enterprise Alliance Standard" model of the bottle cap industry and formulates measures that are conducive to the rapid development of industrial clusters and to the provision of services by quality supervision departments. Guidance and assistance have been established. The Cap Industry Standards Alliance, which was joined by 63 companies, organized four meetings of all members of the Standard Alliance to help enterprises formulate and improve 27 standards including technical standards, management standards and working standards.
At the beginning of this year, the "Cap Inner Core" consortium standard that was instructed by the quality supervision department of Rucheng County obtained the Shandong Provincial Bureau of Quality Supervision for the record and released it, which filled the gap in the standard work of the Union of Heze City. After the release of the "Bottle Cap Core" alliance standard, the quality supervision department of Rongcheng County did not satisfy the status quo. Instead, it promptly encouraged and guided enterprises to actively adopt alliance standards, and at the same time, strengthened the management of alliance standards and guided enterprises to conduct equal competition and form an industry. Advantages, co-development of external markets.
"In a very popular phrase, the league standard is 'awesome'," said a person in charge of bottle caps. Since the beginning of this year, with the in-depth implementation of the standards of the "cap inner core" alliance, the vicious competition of bottle cap companies has been rapidly improved. It is understood that bottle cap sales have increased by 13%, product discontinuity rate has dropped by 20%, and prices have increased. With 5%, the market competitiveness has been significantly improved, and the entire industry has gradually embarked on a benign development track that goes hand in hand and wins cooperation. Manufacturers have enjoyed the benefits brought about by the alliance standards, and have significantly increased their enthusiasm and initiative in participating in the formulation and implementation of alliance standards.
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