It is unrealistic for small and medium-sized printing enterprises to use all of the original “planned†planning economic systems to eliminate all out of the current economic system and market operation mechanism in China. However, not all small and medium-sized printing companies will seek market economy recognition. Follow the flow of survival and development. "The strong is strong and the weak is weak" is a law followed by economic development. As a small and medium-sized printing company, it is a weak person in the economic competition. How to avoid and jump out of this rule is a hot issue for the operators of small and medium-sized printing companies.
In order to avoid the negative impact of the financial crisis on the economic development of various countries, all countries have come up with certain measures to support industrial development and prevent economic downturns. China has also introduced a series of policies to support the development of small and medium enterprises, such as bank loans, value-added tax restructuring, and so on.
When the tropical storm alarm sounded, it was often the small tonnage fishing boats that retook the harbour first because they knew their ability to resist storms. After the storm, the first vessels to leave Hong Kong were also small-tonnage fishing boats, because “the boat was better off turning aroundâ€. Looking back at the 30-year experience of reform and opening up, some large group companies have also come from small and medium enterprises step by step. As long as we seize the opportunity and look for opportunities, people will always come out.
The risks and opportunities coexist, and the crisis and livelihoods are in the same place. The ancient people’s cloud was “placed dead and revivedâ€, and “Phoenix Nirvana and the rebirth of fireâ€. Faced with the global economic crisis, how do small and medium-sized enterprises seek survival in the “narrow confinesâ€?
How to avoid the wind from the boat - know yourself and know yourself
The characteristics of small and medium-sized enterprises are poor anti-risk ability, but due to the small investment of enterprises, in the market competition, they often show the advantages of "a small boat to a good turn". With the further refinement of the social division of labor, a batch of batches of processing auxiliary enterprises with their own characteristics came into being, and gradually reflected its strong market survivability. Take the packaging and printing industry as an example, professional computer direct plate making companies, laser knife mold companies, and gold card coating companies stand out in the Xishan area, the hometown of printing in southern Jiangsu. Although these companies do not have their own professional brand products, they have become an indispensable part of the market economy. At the same time, due to the repeated production of a single product (process), the equipment utilization rate and technical specificity are much higher than that of an all-round enterprise. Therefore, it has an absolute advantage in processing costs and product quality.
How to Find the Opportunity - Discovering True Gold in the Big Wave
How to find opportunities? As small and medium-sized printing companies, they often do not want to jump out of the "print" circle. This is excusable. When the economy develops rapidly, it is often impossible to find true gold. Just like buying stocks in a stock bull market, it means earning money; when the economy is in recession, it is like stocks are in bear market downturn and lose money when they are not careful. However, Buffett began to look for investment opportunities when the bear market slumped, because only real gold can be found at this time. The economic crisis is coming. It is also the time to look for investment opportunities. Investment projects that can survive and thrive in a crisis are bound to be "golden dolls" after the storm.
How to grasp the opportunity - seeing new light from the transformation of value-added tax
In 2009, China's value-added tax will be converted from a production type to a consumption type. For the processing industry, the most obvious point is the fixed assets for equipment purchased by the company, and the value added tax portion of the value-added tax can be used for deduction. The new policy encourages enterprises to eliminate equipment that is heavily polluting, energy-consuming, obsolete, and technologically backward, and to purchase equipment that is environmentally friendly, energy-saving, technologically advanced, and technologically advanced, improves the company’s production efficiency, and takes the path of tapping potential, transforming, and improving internal skills. , thereby enhancing the ability of companies to respond to market changes.
The main purpose of an enterprise's technological transformation is to improve the market adaptability of the enterprise, and the introduction of advanced equipment is one of the main ways of technological transformation. However, strengthening management and improving internal strength are also indispensable tools. A set of advanced equipment, in different companies tend to produce different economic benefits, the main reason is whether the company has a set of equipment to play its best ability to create the most economical means for the company.
In the current economic situation, we are undergoing the first global economic crisis since the reform and opening up, and we can learn from the experience of our predecessors. Under this circumstance, we still recommend that companies watch more, move less, and brake statically. We are exploring a path that no one has ever traveled before. Under the conditions of the socialist market economy, how to minimize the impact of the global economic crisis on China’s economic development is a comprehensive problem before us. Qualified enterprises may wish to calm down and practice the “internal strength†of the enterprise in the direction of unknown direction, implement economic benefits in management, standardization, and systems, and implement the work of energy conservation and consumption reduction.
The author visited a printing company. Half an hour of lunch every day, the production hall including the aisles and all the fluorescent lamps used for lighting were extinguished on time. The general manager of the company calculated two accounts for the author. First, nearly 500 fluorescent lamps in the whole factory were calculated at 50 watts each, half an hour of electricity was 12.5 degrees, 365 days a year, and half a hour of lunch and dinner a day. Year-round saving of 9125 degrees; second is through the turn off the light activities, set a concept of energy saving, which for the business to create more than 9125 watts of economic benefits!
How to enter the role - timely transition, take a new role
When the economy enters a low point, it is often a good time for corporate transformation. For small and medium-sized enterprises, you may wish to change your focus in the crisis.
Seize the opportunity to take the road to joint mergers and acquisitions
The opportunity that exists in the crisis is to take the road of joint development. Cangnan, Zhejiang, if there is no country in the 90s of the last century, a strong rectification of the printing market in the region, it can not create a group of companies like the Xinya Group, can not support the Wenzhou, China Printing City.
In this global economic crisis, some companies will surely enter bankruptcy and bankruptcy procedures for various reasons. This is a good opportunity for mergers. The key is to see whether there is value or not. In the market economy today, value is vitality.
Opportunity to develop to specialized production
To the development of specialization is the development direction of small and medium-sized printing companies. With the integration of China's economy and the world, enterprises will inevitably move toward intensive and professional development. It is impossible for every company to face the international market and it is bound to form a large-scale enterprise. The Group is oriented to the international market and a large number of small and medium-sized enterprises are supporting large-scale enterprise groups. In the developed countries, small and medium-sized enterprises are not absent, but they are organically supporting large enterprise groups as supporting actors. The pre-visited world flat-pressing automatic die cutting machine giant - BOBST (Shanghai) Co., Ltd. is a typical example, BOBST (Shanghai) flat automatic die-cutting machine assembly workshop, the assembly pressure flat More than 100 fully automatic die-cutting machines, sales amounted to more than RMB 3 billion, most of the spare parts are processed externally, BOBST (Shanghai) is based on scientific and reliable quality management security system, and strict scientific attitude. , guaranteed Bobst's brand.
Stepping on beats, it's not going to be soft when it's shot
The success or failure of a business depends on the success or failure of the company's decision makers. The ever-changing market determines its non-repeatable nature; the opportunity to pass by and the probability of repeated reproduction are basically zero. Therefore, as a business decision maker, discovering opportunities, analyzing opportunities, grasping opportunities, and using opportunities are key. One step ahead is to determine whether the company can obtain excess profits.
Targeting the market and obeying the principle of economic law
The economic law is an objective reality. People only discover him and use him to serve the development and advancement of society. Following the economic laws, it will gain market recognition and obtain the necessary economic benefits; contrary to the economic laws, it will receive merciless punishment from the market. Therefore, we must first understand economic rules, follow economic laws, and obey economic laws as guidelines for engaging in economic activities. In the global economic crisis, we must first recognize the existence of a crisis, attach importance to the impact of the crisis on the economy tactically, and at the same time strategically despise it, and do not bind ourselves because of the economic crisis.
Spare no effort to make up for the greatest enthusiasm of enterprises
Small and complete enterprises have no longer adapted to the economic development situation. They must develop into large-scale group companies, and their capital and strength are not allowed. How can small and medium-sized enterprises adjust their strategic deployment? Abandon the old idea of ​​“rather than making chicken heads and not making phoenix tailsâ€, join the “combination fleet†of large enterprise groups as soon as possible, or many small and medium-sized enterprises quickly form their own “mixed fleet†and identify the “mixed fleetâ€. With its own position, it can make its existing tangible and intangible assets be used to its full potential, exert its contribution to the society, and create the best economic benefits for the company.
Give full play to the strengths and specializations to maximize the benefits
To get a thorough dissection of yourself, understand yourself better than knowing others and understanding the market. In the printing process, there are three parts before printing, printing, and printing, each of which is divided into several small parts. As a small and medium-sized printing company, it is impossible to cover everything. As the decision-makers of enterprises, when they understand others and understand the market, how much do they understand themselves? Where are your weaknesses? Where are the strengths? We should make every effort to avoid weaknesses and maximize the economic benefits of the company. At the same time, we must take the opportunity to dispose of unused fixed assets for a long period of time, so that we can move to the light. I believe that when the spring of economic recovery comes, you will be the first beneficiaries.
If winter comes, can spring be far behind? As long as small and medium-sized enterprises can survive this severe winter, what ushered in will be a spring in which everything grows and flowers bloom. Besides, a series of policies to support the development of small and medium-sized enterprises are gradually being put in place. We firmly believe that SMEs will always be an indispensable part of the grand blueprint for China’s economic development.
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