[Ke Yin Network () News] In addition to the basic packaging functions such as protecting goods, transmitting product information, and selling goods, gift box packaging can also improve product grades and added value, thereby increasing product popularity. For packaging and printing companies, how to make customers satisfied with your gift box packaging products, structural design and material selection are key.
Structural design
Packaging design is an important part of modern merchandise management marketing, but most designers tend to put a lot of energy into the color and graphic design of packaging when packaging design, but ignore another important aesthetic factor in packaging design - structure . The structure directly determines whether the packaging is strong and durable, and also relates to the manufacturing, processing and economic costs of the packaging.
According to the author's work experience, in the structural design of the gift box packaging, the following issues need to be considered:
(1) The grade positioning of commodities mainly involves packaging design and material selection. In the same grade of commodity packaging, the materials selected should be guaranteed to be the most economical and environmentally friendly;
(2) The characteristics and accessories of the goods, mainly related to the box design and lining selection of the packaging;
(3) to meet the basic requirements of packaging;
(4) The corresponding packaging test ensures that the packaging has a certain strength enough to protect the contents;
(5) Try to make the package meet the mechanized or semi-mechanized production.
material selection
The materials used in the gift box packaging include gray board, fiberboard, coated paper, etc. and other auxiliary materials. These materials have specific specifications, but each material has a quality difference, which must be selected according to the structure and size of the gift box packaging. Otherwise, if the materials are used improperly, it will cause quality problems such as deformation of the gift box packaging. In serious cases, even the gift box packaging will be scrapped due to the inability to form, which not only causes serious economic losses, but also greatly affects the credibility of the packaging and printing enterprises.
Below, the author gives an example of the importance of the choice of gift box packaging materials .
Look down, look down, look down!
The size of a heaven and earth gift box is 500mm × 300mm × 80mm, so how to determine the materials used in the gift box packaging? The most difficult thing is that the lid and the bottom of the box are recessed inward. Therefore, when selecting materials, pay attention to the lid. The stiffness of the material used in the bottom of the box, usually available in grey and fiberboard. Among them, the firmness and stiffness of the fiberboard is much better than that of the grayboard, but it has one of the biggest disadvantages: it is not environmentally friendly, and the material itself is heavy and brittle, not only difficult to open, but also used as a gift box. Extremely easy to break. In contrast, the gray board has better toughness, lighter weight and green environmental protection.
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