Color is one of the powerful factors that packaging designers can use freely. The color of packaging design can not only affect the hidden desires of everyone, but also accurately express all kinds of delicate emotions. In addition to the artistic characteristics of the packaging design itself, it is still one of the commonly used means of obtaining product information. Using the logo design and graphics, you can quickly understand and distinguish between different products and things.
In addition to the emotional effects of packaging design, it also has a crucial impact on the overall design of the product packaging. The color of the packaging design can affect the sense of space in many ways. For example, one color can expand the vision, and the high-purity color is much stronger than the low-purity color.
The same color of the packaging design can change the visual sense of lightness. In general, low-purity colors and areas lacking detail are less visually pleasing, while areas of high-purity color and detail are more attractive to consumers and create a visually heavy feeling.
Therefore, in the color of the packaging design, the spatial sense of the color itself and the combination of the graphic elements form the theme of the packaging planning. In the color of packaging design, the reasonable use and matching of color and harmony color is very important.
In summary, the perfect use of packaging design color in the art field has no prescribed limits. Therefore, in the application process of packaging color, it is very necessary to discuss the color characteristics, potential embody, blending ratio and color mixing. But theory is always just a theory. It can only be useful to narrow down the scope of inquiry and avoid getting lost in many appearances. With the help of theoretical knowledge, the packaging designer can use his own intuition and rational use of the color of the design and packaging design.
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