Western Development Printing

The implementation of the strategy of developing the western region by the state has injected new vitality into the economic development of the western region. Enterprises in developed regions at home and abroad will gather in western China. The printing industry will be an indispensable pillar industry for the development of the national economy. In the development of the western region, Western printing companies will face new challenges.
First, the status of Western printing companies Western printing companies can be divided into three categories: state-owned large and medium-sized printing companies, joint venture printing companies and private printing companies. Most large and medium-sized state-owned printing enterprises are designated printing units in the national books and periodicals. Some state-owned printing enterprises are basically a labor-intensive enterprise, with outdated equipment, backward technology, low production efficiency, and weak economic benefits; while some blindly purchase advanced printing equipment, due to the low technical level of workers and insufficient living resources, Caused the equipment to be idle; of course, there are also some state-owned printing companies that have gradually developed through the efforts of the enterprise system reform policy. The joint-venture printing enterprises have advanced equipment, and pay attention to the training of skilled personnel, good management, flexible mechanisms and corresponding benefits. Private printing companies are lagging behind in technology and equipment. Due to their limited production capacity, they are mainly engaged in the printing of loose jobs, and generally have poor quality.
The distribution of western printing companies is disorderly, and the printing market is very large. There are products that need to be printed everywhere. However, in some areas, there are printing factories and their capacity is limited; in some areas, there is no printing factory at all. Taking Shaanxi Province as an example, there are hundreds of large and small printing plants in Xi’an, and printing companies are intensive. In other areas, there are many products that need to be printed, but there is no factory that can afford this printing capacity.
At present, many printing products in the western region are printed by printing companies in developed coastal areas. This huge printing market is “stolen”, reflecting not only the status quo of Western printing companies, but also printing technology, equipment, management, Problems with quality.
2. Opportunities and Challenges for Western Printing Enterprises The clarion call for the development of the western region has been sounded. Various western provinces and regions are actively constructing various infrastructure facilities. In particular, the transportation in the west will be more and more convenient, which makes contact with various regions more and more. close. A large number of investment projects and preferential policies introduced throughout the country have attracted a large number of entrepreneurs and businessmen to invest in enterprises in the western region. Industries such as food, medicine, alcohol and tobacco, daily chemicals, machinery and electronics, tourism, and information will take root in the west. There are more and more products to be printed, such as packaging boxes, brochures, advertisements, and so on. The market for print products will expand, which is a rare opportunity for western printing companies.
However, the market is open, and with the success of China’s accession to the WTO, Western Development has not been ruled out. We do not rule out that printing groups from foreign printing groups and coastal developed regions will enter the west, and the western region will also have a strong printing group. In particular, a large newspaper group will first emerge, and then a printing group formed by the relevant companies in a joint investment. These printing groups will become leaders in the western printing industry. For example, Shaanxi Golden Leaf Printing Co., Ltd., a joint venture funded by Shaanxi Provincial Tobacco Monopoly Bureau, Baoji Cigarette Factory and Shaanxi Printing Factory, has advanced equipment and strong technical force. It mainly produces cigarette packing boxes for cigarette factories. The benefits are very good. considerable. The market for printed materials is expanding, and the competition is becoming more and more fierce. Most western printing companies are not in very good condition. How to occupy the western printing market is a challenge faced by current printing companies.