In the home industry, a new technology will attract many followers, and VR virtual reality technology is no exception. In this year, VR systems of companies such as Europa, Federation, Home Furnishing, and Country Garden Orange are competing to go online. The VR systems of several home-customized companies represented by Sophia are also officially unveiled at the Guangzhou Construction Expo.
VR is favored by custom companies and home improvement industries
Of course, it seems that there is no point in saying “no VR, no homeâ€, because the most widely used ones are still the custom and home improvement industries. Because many of the products offered by these two industries are non-standardized and focus on the overall effect, the models that can be displayed on the site are often limited. Therefore, front-line personnel need tools that reflect the effects of colorful products.
Enterprises adopting this technology can comprehensively utilize computer graphics systems and various interface devices such as reality and control to generate and interact in a three-dimensional environment on a computer. After using the VR system, consumers only need to bring a special helmet and insert a smart phone to present a “restored real†home design effect scene, freeing the real world space and time constraints, so that consumers can more intuitively Before the purchase or construction begins, you can experience the “visiting effect†of various design schemes, and realize the early experience of hard-installed, soft-packed, furniture, and home appliance layout effects, which is convenient for making more accurate purchasing decisions. In order to reduce the cost of low-cost display products and reduce the cost of opening a single store, the adoption of this technology is also beneficial to home furnishing companies and dealers themselves, because many models do not need to be physically presented, so the cost of opening a new single store may be Greatly reduced.
Take Sophia as an example. Although the company currently has 1,600 stores, it will continue to encrypt sales outlets in first- and second-tier cities, encourage “open more stores, open small storesâ€, and implement county-level dealer recruitment plans to sell networks. Sinking into the fourth and fifth tier cities. The VR system has become a weapon for Sofia to achieve a multi-opening strategy. “Before, opening a store with enough display area, the building area should be at least 300 square meters, plus the cost of decoration and model room, it is just over a million yuan of expenses, and the monthly rent is still quite a lot. Nowadays, the store area can be greatly reduced, and the budget of about 300,000 yuan can achieve the goal of opening a new store."
Pain and happy, some people say that someone is vomiting
Although so many companies use VR technology, many people applaud, but at the same time there are also spit.
"The current VR system, the control handle is not responding for a long time, it is not convenient to use, the picture looks a bit rough." Consumers who have experienced this system said. According to reports, custom home enterprises using virtual reality technology, the need to use the computer to turn the original static picture into a video-like VR scene, and in the form of roaming. Such three-dimensional scene roaming requires certain materials and production to be realized. No matter which production method requires a professional team to collect materials and digital production, some small enterprises are in consideration of cost, or the material library itself is not enough, resulting in The final production is not sophisticated enough to greatly affect the visual experience.
The helmets used by VR technology (also called glasses) are also being spit. Although the development of VR technology has been for a while, the VR helmet with the smart phone embedded in it is still very cumbersome, and the comfort on the head is not high. If the focus distance is not based on personal characteristics, or the scene is poorly produced, it will be dizzy after wearing for half a minute. Nowadays VR equipment is not conducive to long-term experience of consumers, and failure to experience it will greatly weaken the system's help to sales.
The lack of professional training for on-site sales personnel will also reduce the experience. At the site of the Expo, the reporter experienced this scene personally. Some VR systems are not flexible. The key is that the field operators do not know how to debug. It took half an hour. The adjustment did not debug the very good results. "To popularize VR systems in terminals across the country and effectively guide distribution stores to use in daily sales, especially at the county level, a process is needed." Insiders believe.
For more information on the home industry, please pay attention to the official website of Xianghe Furniture City http://
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