View of children's products packaging

With the development of social economy, with the increasing number of one-child families, the healthy development of children and adolescents has received more and more attention. Therefore, the market for children's products is favored by businesses. Every adult wants their children to grow up healthily and they want to use the best quality products for their children. This is a kind of love, the love of mother and child. If children's packaging can reflect this kind of love well, it will be favored by the consumer-parent group.

The packaging of children's products should be divided into two periods, one for infants and toddlers, and the other for children.

1 Infant and child care packaging

Children in infants and young children do not have the ability to choose goods. The right of choice in this period was attributed to their parents, and more precisely to the mother of the children. If the business can well grasp the mother's psychological, then their products will be favored by him. The products of infants and young children pay more attention to the quality. The packaging of this period should pay attention to the confidence of the parents of the children and enable the high-quality products to better reflect its quality through packaging. Bright and vivid colors, with a lively, relaxed and bright feeling, red, orange and yellow are warm colors, which can make people feel bright and warm. If you add a little white to red, orange and yellow, it will become pink and yellow, and it will make People feel quiet and warm. I noticed the packaging of Johnson's baby. It mostly uses pink, yellowish colors, and white milk. The match of this color system is in line with the psychology of the mother's consumer group, which makes people feel very warm and comfortable. In the virtual sense, its trust has gradually increased. The packaging of Johnson's baby gives a feeling of comfort, gentleness and warmth; I think the main source of these feelings is the success of its color combination. In addition, I would also like to introduce a soft moisturizing paper for the “Johnson Baby”. It not only continues to adopt warm colors, but also adds a picture of the mother and son, which is warm and welcoming and more loved by the mother group.

There are many products for children in infants and young children, such as baby bottles, milk powder and so on. One issue that should be noted in the packaging of this period is that the materials used should be harmless in order to be better trusted by the parents. Product packaging in infants and young children takes more consideration of parental factors than child factors, because the right to choose lies with the parents.

2 Childhood supplies packaging

The next thing to talk about is the product packaging for children as they grow up. In childhood, the right to choose the goods was gradually shifted from the parents to the children, but the factors of the parents still had to be considered because the final payment was the parents.

The commodities of this period should firmly grasp the psychology of children and should attract the children with the color and shape of the commodities. Three primary colors, red, yellow and blue, are commonly used on children's packaging. Complementary colors are complementary to each other in the three primary colors, namely contrasting colors, such as red + green, yellow + violet, blue + orange. Complementary color contrast, suitable for children's visual psychology, for children's packaging can achieve good results. Children's thinking is relatively simple, but at this time we must also pay attention to the memory of color. The purity of color is high and easy to remember, and colors are easier to remember than pictures. If the use of simple color graphics simple packaging for children's memory.

Modeling, generally used by children's favorite cartoon characters or aircraft, small tanks like children's psychological modeling. Packaging, food and toys were particularly prominent during this period. Food all kinds of frozen, candy and so on. Wandering in the supermarket is intentionally or unintentionally drawn to a cute product packaging. The jelly is packed in small tanks, small planes, small tote bags, and small school bags. It is more in line with the different psychology of boys and girls. The colors are guaranteed to attract children. "Ken's Music" is a manufacturer of candy toys. Its products are unique and more modern. It puts candy in outer packagings such as cars, vending machines, flying saucers, etc. It is believed that toys are more attractive to children than candy. When you are young, you can get such candy and you must be very happy. Of course, the outer packaging of these products uses bright colors to attract children, but in contrast, the shape is particularly important. One thing children's toys should pay attention to is product visibility and environmental protection.

Children's toys are more appealing to young children if they are packaged in a transparent, easily visible package. The non-toxic effects of toys are also valued by parents. Of course, the environmental protection of packaging should also be taken into account. [Author: Xu cherry]