Three Factors Cannot Be Ignored in Food Packaging Design

[China Packaging Network News] I believe that many people will be fascinated by this package's appearance, color or morality, resulting in buying impulse. This also directly demonstrates the importance of food packaging, and shows that appearance, color, and morality are important considerations that cannot be ignored in packaging design.

Packaging design

Food packaging considers both consumer and product aspects when it comes to designing shapes. As far as consumers are concerned, the market now tends to be more convenient for packaging design, such as being portable and easy to use. Therefore, flexible packaging design and diversified dimensional design have become one of the mainstream trends in current packaging design. From the consideration of products, packaging design generally starts from the characteristics of raw material sources, product functions and other aspects. For example, the design of the Nongfu Spring Natural Mineral Water Bottle, which is now very successful, is inspired by the falling water droplets.

Packaging color matching

In many of the packaging design of goods, all of them are able to attract the attention of consumers with the utmost speed, eye-catching and pleasing. Rich colors convey a variety of different tastes, showing different quality styles and decorative charm.

The choice and combination of colors is very important in packaging design and is often the key to determining the pros and cons of packaging design. Under the influence of minimalism, from the shackles of the traditional colors, combined with the modern packaging design theory and the attributes of the goods, the packaging designed using gold, silver, black, white, and gray in achromatic colors is more The eternal beauty of the goods. The special nature of the achromatic system provides a stage for the packaging of many products.

Packaging implied integration

In addition to being unique in appearance and color, packaging that can express special meanings is always easier to resonate with consumers. Viable packaging often incorporates specific cultural connotations or cultural heritage. The author believes that this culture should include brand culture, corporate culture, science and technology culture, history and culture, etc.; with culture, it will naturally reveal "taste." The so-called “absurd poetry has its roots in China”, there is no special symbolic integration, and the gorgeous packaging on the outside may be pale due to lack of cultural support. It lacks affinity and appeal, and it is difficult to arouse people’s psychological resonance. Make consumers psychologically identify with the brand.

Packaging design is not only a means to enhance customers' desire to purchase, but also a manifestation of brand culture. The unique packaging is not only the brand's mark, but also the silent spokesman for the product. While promoting the product and brand, it also affects the consumer's desire to purchase. It is a multi-purpose product.