The key to the survival and development of the digital printing industry lies in the support of many application requirements. From the earliest graphic fast printing and government printing, after many years of development and accumulation, the application level of digital printing has gradually changed from quantitative to qualitative. , Application breadth and application scale began to make new breakthroughs.
First, color, scale, and high-end applications. Affected by the economic environment, application fields such as architectural graphics, tenders, etc. have declined, but the rise of applications in industries such as commerce, publishing, and packaging has led to a significant increase in overall print volume. The colorization of books is determined by the accelerated pace of the times; packaging, as one of the elements of corporate brand marketing, itself focuses on visual sensory effects. The majority of publishing and packaging are large-scale industrial production, which has led to the increasing number of digital printing applied to color products, increased scale application, and increased high-end demand. At the same time, some users began to try to use digital printing machines for small batch production in the field of art reproduction and gifts. Various special applications emerged endlessly, which increased the proportion of color printing in various application fields. The scale of network printing became larger and more and more Many high-end applications are starting to appear.
Second, the application format is larger and longer. In the past, only A3 and A4 format were widely used in the government and enterprise printing and printing office fields. Now HP Indigo 10000 has reached the B2 (four open) output format. Some sheet-fed digital printers can support long paper printing, plus Improvements and enhancements have enabled the application of the entire digital printing market to move towards larger format and higher-end commercial applications. Posters, advertisements, and flyers have also opened the door for digital printing in the commercial large format field.
Third, the industrialization of application scale. As we all know, the characteristics of digital printing are that one sheet is printed, the sheets are different, and the stand is desirable. Digital printing is not good at high-volume and large-capacity fields. The development of high-speed inkjet printing equipment has broken this situation. High-speed inkjet printing technology makes the break-even point of digital printing of books and periodicals and traditional printing grow to 3000 copies on a large scale. From the perspective of application, the increase in installed capacity of continuous paper digital printing equipment will lead to an increase in production capacity and a reduction in average cost, which will prompt the new level and pattern of digital printing. Chicken or egg is a philosophical issue. Those who bought the machine tried their best to find a living source. Those who did not buy the machine were thinking about how to maximize the input-output ratio, so the entire market was driven.
In summary, the new pattern of three levels of software and hardware suppliers, users, and applications in the digital printing industry has laid a solid foundation for the further integration of digital printing with traditional printing.
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