The style and development of ecological packaging design (in)

2. Cycle design of packaging resources

　 Recycling design, ie, recycling design, is a means or method used to implement generalized recycling. In the design of packaging products, it is necessary to fully consider the possibility of recycling packaging products and materials, recycling processing methods, and recycling process technologies, etc. Related series of questions to achieve full and effective use of packaging resources and energy.

The concept of packaging cycle design can not only stay in the concept, but should be put into practice and implemented to the specific lifestyle changes. If we look at the problem of “recycling of packaged durable goods” with the concept of resource cycle design, we will find that the “package recycling” in the true sense can not only stay in the recycling of packaging materials, but also should develop to a higher level. . The old concept of stimulating consumption (abuse of resources) was introduced to a new concept of reasonable consumption (resources and durability). This will change human understanding and understanding of the product, but also changed the designer's focus on product design.

The design of modern packaging products only stays in the design of the product. From the perspective of development, this is a design of appearance. The future packaging product cycle design will focus on the design of the product-related environment, which is an internal interactive design. In Japan, many old wooden barrels that have been stored for decades or even hundreds of years have been discarded or burned in the past. A packaging company accidentally discovered and used them to make the abandoned wooden barrels a good wood for packing. The specific method is to open the wooden barrels first, heat the curved wooden strips, and then put the straightened wooden strips into a sheet, polish, paint and other processes to create a good packaging product. . The use of old wooden barrels for packaging products not only reduced the cost by more than 35%, but also caused the wooden wine barrels to be penetrated and soaked by alcohol for a long time, and the products that were manufactured exude an aroma and no locust phenomenon.

In 1991, the "Regulations on Packaging" promulgated by Germany clearly stipulated that "polluter manufacturers must bear the costs of cleaning up and eliminating the environmental impact of pollution." The production and operators of packaging materials are required to be responsible for the recovery of wastes, and to fulfill the corresponding obligation to eliminate pollution, and the cost of cleaning can be passed on to the user in the selling price. Nowadays, people from Germany buy on the streets, and most of them carry bag or bamboo baskets in their hands. The bags are dirty and washed, which greatly reduces the use of plastic bags. A notice has been posted in the toilets of all hotels in Hong Kong: In order to provide comprehensive services, the hotel will replace your new towels every day. However, a large amount of detergent flows into the sea during the cleaning of the towels, resulting in serious pollution of the sea water around the world. We sincerely invite you to participate in the protection of the environment. Please put the reusable towel on the towel rack and put the towel to be replaced into the bathtub. Thank you for your cooperation! Notice of the "Hong Kong Hotel Association". The experience of other countries and regions is worth our study and reference. It is a good tradition for Chinese people to go shopping with a bamboo basket on the street. Now that we have lost it, foreigners are allowed to leave. Do you not need good reflection?

two. Packaging eco-design style and trends

Designers in the new century must face many new problems, how to use limited packaging resources and use recyclable materials to make various products to reduce the use of disposable packaging products, which also requires the selection of packaging materials, structural functions , manufacturing processes, storage and transportation methods, product use, and waste disposal and other aspects to consider all aspects of the use of packaging resources and environmental impact and solutions. In the process of ecological design of packaging, energy consumption is reduced, disassembly is easy, materials can be recycled, and the performance, quality, cost and environmental index of the product are included in the same design index, so that more pollution-free packaging products enter the market.

1. What is the ecological design of packaging?

The ecological design of packaging focuses on the ecological balance between man and nature. In every decision-making process of the packaging design, environmental benefits must be fully taken into consideration and the damage to the environment should be minimized. Ecological design is also called green design, environmental design, life cycle design, and so on. Although the name is different, its connotation is the same, the basic idea is to incorporate environmental factors and pollution prevention measures into the packaging product design at the packaging design stage. The environmental performance is taken as the design goal and starting point of the packaging product, and the packaging is striven to make the packaging. The impact of the product on the environment is minimized. For the ecological design of packaging, its core is: "Reduce", "Recycle", "Reuse (in use)", which not only reduces the consumption of packaging materials and energy, but also discharges harmful substances. , And to make packaging products can be easily recycled and recycled recycling or reuse. In addition to considering the performance, quality, and cost of packaged products, the economics, functionality, and aesthetics of the packaged product must also be considered. With a simple, long-lasting shape, the packaging product can extend its useful life as much as possible. Research on the use of environmentally friendly packaging materials (recyclable and recycled materials) shows that extending the lifespan of packaged products in the development of environmentally friendly packaging products is more important than other strategies, while at the same time encouraging sustainable development among consumers. Long-term consumer attitudes.

A direct influence on the ecological design of packaging is the book Designed for the Real World by the American design theorist Victor Papanek. The book focuses on the most pressing issues faced by the designer's human needs, emphasizing the designer's social and ethical values. Babanac believes that the greatest role of design is not to create commercial value, nor is it a competition in packaging and style, but an element of an appropriate process of social change. He emphasized that design should seriously consider the limited use of the Earth's resources and serve the protection of the Earth's environment. His design thinking to a certain degree has a utopian idealism. It is not easy to achieve a balance between life and resource consumption and the balance between short-term economic benefits and long-term environmental goals. This requires not only consumers to have a conscious awareness of environmental protection, but also need to be promoted by the government from a regulatory perspective.

(to be continued)