The situation of printing equipment in Vietnam

The Socialist Republic of Vietnam is one of the ten members of the ASEAN with a population of 85 million. After 10 years of reform and opening up, especially after the country has liberalized the policy of self-employed printers, the printing industry has developed rapidly in recent years. There are about 500 printing factories in the whole country of Vietnam, mainly concentrated in the south (Ho Chi Minh City), the north (Hanoi City) and its central regions. Among them, there are more than 40 large-scale state-owned enterprises, each half of the north and south. These major printing plants are mainly printed textbooks and trademarks. At present, these plants are equipped with multiple Heidelberg and Roland multicolor, two-color, monochrome new or used offset presses. Several big newspapers in Hanoi have purchased Heidelberg's new eight-color rotary press. In South Vietnam, trademark printing and plastic printing are more developed. In the north, more books and publications are printed.
In the early 1990s, at the Friendship Pass in Guangxi, the trade between China and Viet Nam gradually expanded from the small-frontier trade of borders to international trade with local characteristics. In the past, cash was used as the settlement method. Most of them are now changed to L/C or T/T. Before 1999, Vietnamese trade was introduced through middlemen, and the technical expertise and information were greatly constrained. In 2000, Nanning Heidelberg established an office directly in Hanoi, Vietnam. It negotiated directly with users, provided quotations and provided after-sales services. It vigorously promoted and promoted Chinese printing equipment and materials to users in Vietnam, and expanded the visibility of Chinese printing equipment and materials in the Vietnamese market. Share of share.
From the understanding of the situation in these years, although there is a printing machinery factory in South and North Vietnam, it is only to imitate some simple equipment in China, such as single-head stapler and laminating machine. A large number of equipment and materials still rely on imports. In addition to importing new equipment, there are a considerable number of second-hand mobile phones that are simply resold and resold. At present, relevant departments in Vietnam have already imposed restrictions on the entry of the second mobile phone into the Vietnamese market. This is an opportunity for Chinese manufacturers. We should seize this opportunity. In the 1980s, the directors of major printing companies in Vietnam visited China to study Chinese equipment and were very interested in it, especially for prepress and postpress equipment. After the 1990s, the directors of the younger generation went to Germany to study abroad and knew very little about Chinese equipment. Therefore, the printers currently used in Heidelberg, Roland, and Japan are mainly used. Especially in southern Vietnam, the above equipment and Taiwan equipment are mainly recognized. These equipments are much more expensive than the printing equipment manufactured and manufactured in China and are too expensive for printing books and periodicals. Therefore, we should actively promote the push of printing equipment in China. According to the quality and cost of Vietnamese prints, Chinese offset printing can enter the Vietnamese market completely. It only needs a process. We must actively do our work.
For the moment, the market potential in Vietnam is very large. Now our country's printing machinery exported to Vietnam more prepress equipment printing machine, punching machine, developing machine, various types of binding, cutting equipment and a variety of automatic, semi-automatic creasing machine, folder gluer, UV glazing machines, laminating machines, winding machines, etc. are also quite a few. These devices are mainly in the northern market, but also a small part of the market into the South. The next step in the Vietnamese market is the web offset press (monochrome duplex), eight- and four-sheet offset presses, hardcover book processing equipment, screen printing equipment, carton printing equipment, gravure printing equipment, and various forms. Machines, these are all urgently needed in the Vietnamese market.
With China's accession to the WTO, products produced by Chinese enterprises must be internationalized, product quality must strive to keep up with international standards, appearance and color must keep up with the international trend, product specifications, manuals, mechanical operation signs, and electrical signs Have instructions in both Chinese and English. It is even better to export Vietnamese and Vietnamese. Another one is that due to the long-term use of imported equipment from Germany and other countries, Vietnamese printers have little knowledge of the performance of the equipment in China, and they have difficulties in operation. Often, due to improper operations, the quality of the equipment is not considered satisfactory. Therefore, in terms of operation training, we must be more patient and meticulous, and teaching time should be more appropriate, so that users fully understand the performance of the machine, skilled operation, to play a role in propaganda and demonstration. In addition, higher institutions in the industry should carry out and strengthen training. Manufacturers should take the form of going out and inviting Vietnamese customers to fully understand the scale and product quality of the company in order to enhance the confidence of Vietnamese customers in using our products.